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FMCG
BY SAYED BURHAN.S
SHAMEERA.M
Topics to be covered
• Indian FMCG industry.
• Major Brands.
• Future of FMCG industry.
• Marketing Strategies.
• Challenges in FMCG Industries.
• Case studies.
Evolution Of The FMCG Industry
• Pre-Liberalization
• Post Liberalization
Characteristics Of FMCG
• Consumer
•Marketer
Entities In The Market
INDUSTRY SEGMENTS
• Household Caree.g. laundry soaps, mosquito repellents, dish cleaners
etc.
• Food & beveragese.g. soft drinks, bakery products, tea, coffee,
vegetables etc.
• Personal Caree.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.
Product Split UpProducts ALL India % Urban % Rural %