Download - FKS Agenda 2013
![Page 1: FKS Agenda 2013](https://reader036.vdocuments.mx/reader036/viewer/2022082504/55cf9b94550346d033a69c3f/html5/thumbnails/1.jpg)
Franchise IndiaFranchise Knowledge Series 2013
October 20, 2013, Pragati Maidan, Delhi / NCR
11.30-13:15 WELCOME SESSION LEAD BY JYOTI JOSHI
FRANCHISING 101 -BUILDING A FRANCHISING STRATEGY
Session Highlights
Answering the critical question: Why, When & How to franchise The Building Blocks of a Strategic FRANCHISE Business Plan : Setting standards & creating a Value Proposition for Franchisees in the business Understanding initial capital outlay for franchise expansion: The financial Business
Plan for developing a franchise system
Tactical Franchise Format for your Business - Single Unit Franchising vs Multi-Unit Franchising - Area Development vs. Area Representative Franchising - Master Franchising
Striking balance between company owned & franchisee owned locations in the same market
Conversion franchising & Refranchising Models Retro-franchising
Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia
13:15 -13:30 Session 1FRANCHISE BUSINESS FOR DIGITAL ADVERTISEMENT MARKETING STRATERGIES
Venu Somineni- Chairman, MyDeals247
13:30-14:30 Networking Lunch
14:30 -15:00 Session 2BUIDLING THE RIGHT FRANCHISOR-FRANCHISEE RAPPORT
Session Highlights
The Franchisor-Franchisee Relationship Matrix
The different stages of a franchisee's life and the different types of support needed during each stage
How to build, transfer and maintain the support from headquarters to the field
![Page 2: FKS Agenda 2013](https://reader036.vdocuments.mx/reader036/viewer/2022082504/55cf9b94550346d033a69c3f/html5/thumbnails/2.jpg)
Comparing peer performance groups to help create top performers, as well as help struggling franchisees reach benchmark
Building strong team coherence and preparing performing franchisee for next level of growth
How to coach franchisees to modify behaviour, implement change and achieve success
Mr. Mike Adams, Managing Director, Franchise Asia Pacific, Sydney Area, Australia
15: 00-15:45 Session 3AUDITING FRANCHISE SYSTEM & FRANCHISEE PERFORMANCE
Building and sustaining a culture of accountability by financial satisfaction sustained Best tools to audit franchisees financial performance scorecard Role of internal and external audit agencies in analysing performance
Mr. Santosh Srivastava, Managing Director, Gitanjali JewelsMr. Yatin Chaddha, VP Retail business, Mahindra 1st ChoiceMr. Kinjal Shah, Chief Operating Officer, Crossword Bookstores Limited
15:45 -16:30 Session 4
How to build capabilities in the franchising business
TRAINING IN FRANCHISING- Key to Succeed
• The importance of training in a franchised network• Training is whose responsibility?• What needs to be trained-Technical Vs Non Technical training• Training- an ongoing process
Mr. Sudheesh Verma, Head – Retail & Franchise, Green Gold Licensing & Merchandising (I) Pvt. Ltd.Mr. Chackochen Mathai- General Manager-Business Development, Trends In Vogue Private Limited
TECHNOLOGY: THE GAME CHANGER FOR FRANCHISING BUSINESS
Mr. Nikhil Sama , Founder and CEO, SnapLion
16:30-16:45 Networking Tea
![Page 3: FKS Agenda 2013](https://reader036.vdocuments.mx/reader036/viewer/2022082504/55cf9b94550346d033a69c3f/html5/thumbnails/3.jpg)
16:45-17.15 Session 5
BECOMING A MASTER FRANCHUSER OR NUILDING CONGLOMERATE SUCCESSFULLY
Making multi-unit & multi brand succeed- minimize brand overlap & maximize coverage
Creating operational functionality based on the brand architecture Integrating forward and backward operations to maximize franchise support Creating the right brand mix- determining the reach and role of each brand Identifying redundant entities and doing away with them Developing the art of creating or buying new brands
Prof P.K. Sinha , Professor in Retailing and Marketing, Chairperson, Centre for Retailing, IIM Ahmadabad
17:15-18:00 Session 6
LEVERAGE YOUR STATUS-QUO
Session Highlights
Looking beyond the horizon
Adapting to new market and concepts Granting Territorial Rights Master / Area Development Agreements and Renewing
franchise law & agreements according to respective target countries Resources required to successfully incentivizing key in- house people for foreign
development of business Opting for M & A opportunities to optimize and understand the new market
Ms. Aparna, Mittal, Partner, Luthra & Luthra Law Offices