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Chelsea Winkel @hirechelsea
Hello, my name is
Design Facilitation Lead at Tallwave & Roller Derby Ass Kicker
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Paul Van Tuyl @paulvantuyl
Hello, my name is
Emotional Design Lead at Tallwave & Coffee Drinker
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We help innovative people transform great ideas into great businesses.
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A lot of the time, they’re starting things up at their new or evolving company.
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We’ve helped over 100 businesses start things up.
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And holy sh*t is it hard.
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(For designers with great ideas)
Five product & business design secrets
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So you have an idea, now what?
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Find your story.
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1. Do your homework.
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140, yo.
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1. Do your homework
Explore. Dig deep and gather intel. Visually map it out. Ask questions and look for red flags. Draw conclusions.
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2. Narrow your focus.
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Illustration from Gamestorming
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2. Narrow your focus
Define your segments. Learn their needs and benefits. Empathize with each of them.
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3. Find your core loop.
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Pacman: Eat dots. Avoid ghosts. Complete maze.
Instagram: Take photo. Apply filter. Share with friends.
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Good design starts with good concepts. Sketch your ideas.
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Illustration from Signal vs. Noise
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Give it personality.
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A refined visual direction is required.
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3. Find your core loop
Find the part that matters most. Give your idea personality. Make sure it looks good. Turn it into a clickable prototype.
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4. Validate your story with users.
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4. Validate your story with users.
Is this the right audience? Do they have a need & how strong is it? Does my concept solve that need? Is the design solution the right one?
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1. You know where to win 2. You know who you will win with 3. You know what concept to do it with 4. You've validated it with users
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5. Make it happen.
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Image from thinkfuture.com
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Image from middlebury.edu
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5. Make it happen.
Get users. Build it. Tell the world.(not necessarily in that order)
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Go make awesome things happen.
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Thank you.Get today's deck and additional resources at tallwave.com/phxdw
Ask #teamtallwave anything on twitter.