Download - First Writing Presentation
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Writing Effectively
Dr. Stephen A. LeMayAssociate Professor of Marketing
Dalton State College
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Introduction• Write clearly• Maintain relationships
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Step 1
•Have something to say
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Step 2
•Say it clearly
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Step 3
•Acknowledge the relationships
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Step 4
•Solve the common problems
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#1: Omit needless words.
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Needless Verbs
Do a study of the effectsHave a tendency to Is indicative ofMake changes inMake progress towardServe to make reductions
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Needless Articles and Prepositions
The making of clothThe manufacture of steelSeveral of the clients
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Needless categories
Field ofAmount of Area of Character ofNature of Number of
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#2: Use the Active Voice
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#3: Use Subheadings
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#4: Use short paragraphs
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#5: Use simple language, but suit your audience
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Persuasive Message: Plan Before You Write
• Know your idea
• Know your audience
• Know what you wish your audience to do
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Types of Persuasion
Logic: facts and statisticsEthos: information or
association that gives credibility
Pathos: emotional appeal
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Inductive Outline Used in Persuasive Messages
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Presenting and Interpreting Factual Evidence
• Don’t just say it, show it
• Be objective
• Don’t exaggerate
• Omit subjective claims
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Elements of Ethical Persuasion
• Tell what you do• Give concrete data for your
claims• Put comparisons in context • Keep your audience in mind
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Motivating Action
• Make the action clear and simple to do
• Restate what the action will do• Give an incentive for quick action• Ask confidently for action
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Types of Persuasive MessagesClaims
Favors
Requests for information
Changes in an Organization
Unsolicited sales messages
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More information available
A Plain English Handbook
www.sec.gov/pdf/handbook.pdf
Grammar and more
grammar.ccc.commnet.edu/grammar/concise.htm
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