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CSRIThe Carve Social Recruiting Index
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Emma Mirrington, The FIRM
“It is encouraging to see that most organisations have now adopted the use of social recruiting yet interestingly
it is only a minority that have a pro-active social recruiting or candidate CRM strategy in place. There
appears to be a tendency for organisations to be tactical rather than strategic in their approach. It will be
interesting to see how this changes over the coming years.”
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Together,we have the courage &conviction tochallengeourselvesandbusiness.
Weuse
technologyto make
businessmore ;to
inspire andbe
inspired.3
human transfor
m
Our mission
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The Survey
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The Sample 79% respondents based in the UK 87% respondents in the private sector
60%25%
15%
UK-based employees in current company
Under 1,0001,000 to 10,000More than 10,000
12%
30%
18%
8%
33%
Primary job function
Recruiter (in-house)Talent / Resourcing manager (in-house)Employer brand specialistRecruiter (agency)Other (please specify)
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The Index
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What is social recruiting best practice?
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The IndexStrategy:• Has a social recruiting strategy in place• Has a social content marketing strategy in place • Has a candidate CRM strategy in place
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The IndexInvestment:• Has budget allocated specifically for social recruiting• Measures return on investment of all social recruiting
efforts• Provides social media training to• Employees • in-house recruiters• hiring managers• leaders
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The IndexPeople:• Has leaders and hiring managers acting as ‘talent
magnets’ • Empowers all of its employees to advocate the talent
brand on social platforms
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The Index
?
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The Index
471
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Insights
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Strategy
52%
39%
9%
Does your organisation have a social recruiting strategy in place?
Yes
No
I don't know
Despite high platform adoption rates, advanced social recruiting strategies remain the exception, not the rule
39% of organisations don’t have a social recruiting strategy in place
Most don’t encourage senior executives (60%) or employees (55%) to become advocates.
60% don’t have a candidate CRM strategy
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Strategy
Social recruiting ownership remains an issue
In organisations that do have a social recruiting strategy, strategy is owned by the talent acquisition or resourcing team in 50% of cases.
Strategies are frequently owned by a team with different strategic priorities
16%
51%
10%
2%
21%
Who in your organisation owns the social recruiting strategy?
HRTalent Acquisition / ResourcingMarketingCorporate Affairs / Corporate CommunicationsNo single function owns the strategy
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Strategy
0%10%20%30%40%50%60%70%80%
My company...
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Investment
How do you measure your investment in Social
Recruiting?
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Investment
Levels of investment will increase but tracking ROI is limited
56% don’t have a budget allocated specifically for social recruiting
46% do not track ROI for social recruiting
70% expect an increase in investment in the coming year
35%
56%
9%
Is there a budget allocated specifically for social recruiting?
Yes No I don't know
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Do you provide training in social recruitment?
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People
There is still a significant social media skills gap
55% of in-house recruiters receive social media training, the majority of employees, including hiring managers and leadership teams, don’t
Your in-house recruiters Hiring managers Leadership teams All employees0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Do you provide social media training for:
Yes
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Platforms – organisational use
Linked
In
Faceb
ookTw
itter
Google+
YouTu
be
Instag
ram
Snap
chat
Whatsap
p
Pinter
est
Glassdo
or
Tumblr
Viade
oXin
g0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Which of the following social platforms does your organisation use...
For Recruitment For Employer branding
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Platforms
Which social platforms do YOU use?
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Platforms
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Strategic buy-in is an issueGenerating buy-in“lack of understanding from senior management” / “convincing senior management” / “lack of awareness and education” / “buy-in from certain managers” / “seeing a viable ROI” / “Time and engagement from senior leaders” / “need for change management” / “Convincing everyone that this should be invested in and a priority for the business” / “skepticism from execs on effectiveness to attract the right level of people”…
Getting budget“so many options, not enough budget” / “limited budget” / “securing investment” / “financial resources” / “budget availability” / “Budget” (x7)…
The two most recurring challenges faced by organisations in social recruiting are intrinsically linked:
a lack of of buy-in at senior management level means
organisations are unable to unlock the budget and resources necessary to deploy successful social recruiting strategies
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Key Takeaways
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It’s still early days for social recruiting
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The need to move beyond tactical
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An acknowledged need to build capacity
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Increase personal use of social platforms
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Recommendations
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Social recruiting is a company wide strategy
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The Connected Company
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Increase YOUR use of social tools
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Think beyond LinkedIn & throughout the candidate journey
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Build a strategy around CRM
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Measure, measure, measure
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Thank you