Download - Finding the Right Audience in Facebook
![Page 1: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/1.jpg)
FINDING THE RIGHT AUDIENCE IN FACEBOOK
Or
![Page 2: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/2.jpg)
Is Facebook worth it?
With 180,000,000 users, the U.S. ranks #1 in all countries.
That is just over 70% of the Online population.
In short………..
![Page 3: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/3.jpg)
Ads Are Good But…….
The demographics only allow you so many options….
Specific area Age groups Company…… (If they have it in their profile) But how do you know if you are being
seen by the specific target you are looking for?
![Page 4: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/4.jpg)
Do you want to spend your money on a pair of 80’s jeans??????
![Page 5: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/5.jpg)
![Page 6: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/6.jpg)
Introducing!!!!! Facebook Custom Audience Here’s what you will need:
1. Google Chrome
2. Facebook Fan Page
3. Database on a CSV file
4. Copy of this Power Point
Lets jump right in.
![Page 7: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/7.jpg)
Step 1:
You MUST be using Google Chrome Select the Ad’s Manager from your
home screen.
![Page 8: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/8.jpg)
Step 2:
Select Power Editor from the left side bar.
![Page 9: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/9.jpg)
Side Bar:
If you have never done an ad before, you do not have anything to manage.
You will be taken to the ad builder page if you click “ad’s manager”.
![Page 10: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/10.jpg)
Side Bar:
If that’s you, type in the URL bar the following….
www.facebook.com/ads/manage
![Page 11: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/11.jpg)
Step 3
Add your accounts to the Power Editor application.
This will take a few minutes.
![Page 12: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/12.jpg)
Step 4
You now have access to the Power Editor dashboard.
You will be offered a full tour of the tool, or you can come back to the tour from the Options menu.
![Page 13: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/13.jpg)
Step 4
In the dashboard select Audiences (it’s ok to accept the terms).
![Page 14: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/14.jpg)
Step 5
Drop down Create Audience. Select Custom Audience
![Page 15: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/15.jpg)
Step 5
In the pop up box, name your upload (so you can upload multiple lists)
Choose the file you want to upload (Must Be CSV or TXT)
Make sure you select Emails from the options.
Then click Create.
![Page 16: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/16.jpg)
Step 5
![Page 17: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/17.jpg)
Side Bar:
You have selected “emails” to look for. If you have other information on your
list, such as names, phone numbers, states, zip codes.. Power Editor sees those as errors.
Simply click yes when the scary red errors appear.
![Page 18: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/18.jpg)
Side Bar:
![Page 19: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/19.jpg)
Step 5
Once the upload finishes reading the emails it finds click close.
![Page 20: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/20.jpg)
Step 5
Power Editor will automatically de-duplicate your list for matches.
The tool will only upload emails it finds on Facebook.
You may see a different number uploaded than the list size.
It takes about an hour for your list to be available.
![Page 21: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/21.jpg)
Step 5
Click check updates to see if your list is ready.
Once your list is uploaded, you can leave the Power Editor.
![Page 22: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/22.jpg)
Step 6
Create your Ad Select Ad Manager
![Page 23: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/23.jpg)
Step 6
Select Create Ad
![Page 24: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/24.jpg)
Step 6 Select the page you are creating your ad for If you don’t see the page, type the name of it in the
search bar
![Page 25: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/25.jpg)
Step 6
Design your Ad Select “See Advanced Options” Make sure the text and Image grab the
viewers’ attention. Choose whether or not to allow friends
of your target to see “Sponsored Stories”
![Page 26: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/26.jpg)
Choose Advanced Options
![Page 27: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/27.jpg)
Ad Example
![Page 28: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/28.jpg)
Step 6
![Page 29: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/29.jpg)
Step 7
Choose your audience Default is all users in the U.S. That’s the 180 MILLION users I
mentioned at the beginning.
![Page 30: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/30.jpg)
Step 7
Scroll down to just under the Age and Gender Categories
You will see a drop down menu “Add More Demographics”
Select any option
![Page 31: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/31.jpg)
Step 7
Under the now visible Broad Categories' section you will see your “Custom Audiences”
![Page 32: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/32.jpg)
Step 7
![Page 33: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/33.jpg)
Step 7
Additional demographics will still affect the audience.
![Page 34: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/34.jpg)
Step 7
Set your campaign schedule and pricing
![Page 35: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/35.jpg)
Step 8
Review Your Ad Place Order
![Page 36: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/36.jpg)
Step 9 Your ad is under review Once approved it is active, targeting exactly who
you want to target.
So STOP………
![Page 37: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/37.jpg)
Going after these folks
![Page 38: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/38.jpg)
When who you want is
![Page 39: Finding the Right Audience in Facebook](https://reader030.vdocuments.mx/reader030/viewer/2022032414/568133e8550346895d9ad917/html5/thumbnails/39.jpg)
Copy of Powerpoint:
Just contact the Loan Professional who invited you.
Ask Questions:
Join the Private Group
www.facebook.com/groups/agentmastermind