![Page 1: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/1.jpg)
Final Project
Create an Ad
Campaign
![Page 2: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/2.jpg)
Requirements
• You are selling a thing, a location or a person (or persons)– Example: a clothing line, a travel destination, a
band or solo artist, a skateboard, etc.
• Must have a poster, a billboard, a webpage and a 30 second commercial or radio spot
• Must have a slogan– A slogan is a short, memorable phrase
![Page 3: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/3.jpg)
Requirements (Cont.)
• The majority of images you use should be from photos you have taken yourself and then manipulated – only 2 images in the campaign can be taken from the internet
• Final presentation must be in Powerpoint and you must present the Powerpoint to the class as though you were selling the product
![Page 4: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/4.jpg)
Requirements (Cont.)
• One slide in your presentation must have:– Your target market– The benefits you want to convey to your audience– How you convey those benefits in all aspects of
your campaign– The techniques of persuasion you used in the
campaign
![Page 5: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/5.jpg)
Example of real ad campaign
![Page 6: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/6.jpg)
![Page 7: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/7.jpg)
Fake Campaign
• Travel to England – travel agency• Appeals to young people 18-24• Shows a fun trip to England, not stuffy and
stiff• Conveys benefits through humour and fun
illustrations that would appeal to younger audiences
• Consistent in colours, font and illustration style
![Page 8: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/8.jpg)
Poster
Take On England.com
![Page 9: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/9.jpg)
Billboard
Take On England.com
![Page 10: Final Project Create an Ad Campaign. Requirements You are selling a thing, a location or a person (or persons) – Example: a clothing line, a travel destination,](https://reader035.vdocuments.mx/reader035/viewer/2022081603/5697bfa11a28abf838c95b1b/html5/thumbnails/10.jpg)
Website