Download - Final final final
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HOW TO USE TWITTER AND GOOGLE+ FOR RECRUITMENT
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EXCITING NEWS
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• Social media is not an option. It’s mainstream communications
• You can no longer control your brand. You can only influence it
• If you’re creative, pro-active and dedicated to reaching your audience there are no limits
• Most of the tools are free – but you need to invest time and know how
• The average adult has approximately 1,000 contacts in their engaged circles/community and there’s a tendency to share good content
WHY IS SOCIAL MEDIA IMPORTANT TO BUSINESSES?
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Reduce cost per hire• Direct hires, reduce agency reliance, profitability
Talent Pooling• Work with forecasting, MPP, scenario planning, pipelines• Hard to fill roles, areas• Passive & active candidates• Tap into and engage their communities
Reduce time to hire• Impact on client ops, costs, profitability
Innovation – (lead, not follow)• Forward thinking, client satisfaction, leaders• Aid BID pitches for new clients • New sales opportunities to current clients
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HOW CAN YOU CAPITALISE ON SOCIAL MEDIA?
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IF CARLSBERG DID NETWORKING
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• Reduce cost per hire and time to hire• Attract and engage active and passive candidates• Create connections and influence your target audience• Build talent pools for now and in the future• Enhance your employer brand• Gain competitive advantage• Add value to your audience outside of just posting jobs• Improve your Google rankings
• Some or all of the above!
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WHAT ARE YOUR OBJECTIVES?
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ROMANCING CANDIDATES ON TWITTER
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ADVANCED TWITTER SEARCH
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TWITTER ANALYTICS: FIND, ANALYSE AND OPTIMISE FOR SOCIAL GROWTH
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FOLLOWERWONK – ANALYSE FOLLOWERS
• Segment your followers by many different variables• Influence, gender, location, follower counts, languages and
many more…
FOLLOWERWONK – ANALYSE FOLLOWERS
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Compare followers to competitors, helps you to build new relationships
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FOLLOWERWONK – COMPARE FOLLOWERS
Examine Followers• Analyse followers based on social authority, age, language etc• See what key influencers/common interests there are
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FOLLOWERWONK – ANALYSE FOLLOWERS
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TWEETBEEP
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TWITTER TOOLS SOCIAL BRO
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TWITTER TOOLS SOCIAL BRO
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TWITTER TOOLS SOCIAL BRO
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TWITTER TOOLS SOCIAL BRO
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HASHTAG MARKETING
#CEOjobs (specific)
#Execjobs (specific)
#seniormanagement (specific)
#bestjobs (popular)
#management (popular)
#consultant (popular)
#Executive (popular)
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TWEETADDER SCALLING YOUR SOCIAL GROWTH
• Import lists that you’ve created using other tools
• Search on users profiles with specific keywords
• Automatically add followers at a correct frequency
• Automatically un-follows based on reciprocal following
• Beware of Twitter jail!
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HOOTSUITE MANAGE YOUR SOCIAL ON THE GO
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HOOTSUITE MANAGE YOUR SOCIAL ON THE GO
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WHY YOU SHOULD USE GOOGLE+
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Google Hangouts – its Free• Chat face to face• Host virtual meetings• Screen sharing• Extended circles, means you
influence your followers and theirs
Hangouts ‘On Air’• Live broadcasts – for free• Stream to you Google + Profile,
YouTube• And your website• Save instantly to YouTube• Shared to the world
WHY YOU SHOULD USE GOOGLE+
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How you can search and build your circles
• Search by keywords • Search by people, pages,
communities and posts• Search for IT managers, or
specific companies and their employees
WHY YOU SHOULD USE GOOGLE+
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Google Plus Communities• New addition (fairly!)• Engage in communities – just
like your candidates• Add value, don’t broadcast
WHY YOU SHOULD USE GOOGLE+
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WHY YOU SHOULD USE GOOGLE+ CIRCLES
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Making Connections on Google +• Search by keywords• people, locations• Business and occupations• Brands and interest• Demographic filters• Age, looking for, male, female• Education, employer
Allows you to• Discover influencers• Assess who follow them • Assess who the follow• Levels of engagement
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GOOGLE + TOOLS FIND PEOPLE ON PLUS
http://findpeopleonplus.com/
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GOOGLE + TOOLS FIND PEOPLE ON PLUS
Recommended Users
• Discover influencers by topic• Think about your candidates interests• Romance and make friends• +1 and share their content• Commend and add value to them• Givers gain• Tap into their communities• Help to build your AuthorRank• Look for guest blog opportunities
GOOGLE + TOOLS RECOMMENDED USERS
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http://www.recommendedusers.com/
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https://chrome.google.com/webstore/detail/circlecountcom/gfehmiknpngmjkhiieampgfppicbncid
GOOGLE + TOOLS CIRCLE COUNT
Get your content read and ranking faster• Faster indexing of your content – make it
relevant to your candidates• Extended circles, means you influence your
followers and theirs
Authorship Tag = Identity• Have you set yours up?
AuthorRank is coming!• How authoritive and interesting are you to
your audience?• Share-ability of authors content• Number of people in your circles and how
many you are in• Engagement levels of your content
WHY YOU SHOULD USE GOOGLE+
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AUTHORSHIP IN PRACTICE
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AUTHORSHIP IN PRACTICE
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AUTHORSHIP IN PRACTICE
SEARCH PLUS YOUR WORLD – FED BY GOOGLE
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FUTURE PROOFING SEARCH & SOCIAL
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CONTENT MARKETING IS A MUST
Rome wasn’t built in a day• Commit and invest for ROI• Remember - why should it be easy?• Earn links for SEO, enhance reputation, build trust from customers
If Carlsberg did networking• Influencers and their influencers – aligning the planets• Don’t just target you audience, involve and build relationships• Givers, gain
Content is a ‘king maker’ in different disguises• Written • Surveys, news, roundtables, interviews• Infographics, 404 pages• Slidedecks• Education resources, downloads• Photo’s, video
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We have tried to make a feature or event within the site, meaning that it grabs more attention that a simple Twitter button.
Therefore they see a higher conversion rate when compared to a standard site.
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QUESTIONS AND ANSWERS
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SOCIAL MEDIA MEASUREMENT
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SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?
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SOCIAL MEDIA WHAT DO YOU WANT TO MEASURE?
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MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Social Value• Visits from social platform• Socially assisted conversions• See how valuable you social activity
is to generating applications and hires
• Social attribution modeling• What content gains engagement?• Where does drop off/exit happen?
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MEANINGFUL MEASUREMENT GOOGLE ANALYTICS
Conversions• Clarity on social value in your
digital attraction• Last click conversions of social
media influence?• Fine tune your attraction
strategies
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PUTTING THISINTO PRACTICE
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QUESTIONS AND ANSWERS
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