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Finding Your Audience on Social Media
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Why Social Media?
@lauracrimmons #FigDigSocialSource: Adobe Digital Distress 2013
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On average, 33% of people say that the number of social shares on a product is likely to influence
their purchase decision
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Facebook is the third most popular internet property
Source
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Source
…and comes second for amount of time spent
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Source
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How do you find your audience?
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@lauracrimmons #FigDigSocial
http://www.facebook.com/ads/manage/powereditor
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@lauracrimmons #FigDigSocial
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Then What?
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Convert them to fans on Facebook
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Exclude them from new customer offers
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Create a Lookalike Audience
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@lauracrimmons #FigDigSocial
How do you find out what they’ll engage
with?
@lauracrimmons #FigDigSocial
“We have two ears and one mouth so that we can listen twice as much as we speak”
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
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@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
@lauracrimmons #FigDigSocial
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@lauracrimmons #FigDigSocial
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Summary• Use customer lists or data capture to find your audience (and similar people) on
Facebook & Twitter
• Use social listening tools to find out what content they’re likely to engage with
• Combine data from all available tools to get the best picture
• Spend twice as much time listening & analysing as you do ‘talking’
• Test, test and test again!
@lauracrimmons #FigDigSocial
Thanks!
Laura Crimmons
Social & PR Manager
@lauracrimmons