Youth Messaging Fall Food & Fitness Conference

Agenda: Youth Messaging

• Welcome & icebreaker• What exactly is stickiness?• What makes messages sticky: the

SUCCESs Model• Conclusion: video contest, progress

of youth posters and PowerPoint

What exactly is stickiness?

• Sticky message ideas are easily understood and remembered.

• Sticky messages are more likely to change peoples’ behaviors and perceptions.

Brace yourselves for

SUCCESs…

Simplicity

J FKFB INAT OUP SNA SAI RS

Activity

JFK FBI NATO UPS NASA IRS

Activity

What’s a pomelo?

• Explanation 1

• Explanation 2

Concreteness

You have 15 seconds to…

Write down as many things that are orange

as you can think of

Activity

You have 15 seconds to…

Write down as many orange things in your

refrigerator as you can think of.

Credibility

“A panda eats shoots and leaves.”

“A panda eats, shoots and leaves.”

Verses

Emotional

Activity

• Remember the capital of “Kansas”• Remember the first line of Journey’s “Don’t Stop

Believing”• Remember the Mona Lisa• Remember your childhood bedroom• Remember the definition of “truth”• Remember the definition of “watermelon”

Stories

Activity

Bye, Bye Jared!

• Simplicity– Eat Subway sandwiches and lose weight.

• Unexpectedness– Jared lost weight by eating fast food.

• Concrete– Image of Jared’s oversized pants.

• Credibility– Jared is giving us advice from his first-hand experience.

• Emotional– We care about Jared, not just a mass.

• Stories– Jared overcame odds. We are inspired!