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Federal Acquisition Service
U.S. General Services Administration
Jaime KernCustomer Service RepresentativeGSA
Jaime KernCustomer Service RepresentativeGSA
Marketing to the Federal GovernmentMarketing to the Federal Government
October 28, 2010October 28, 2010
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Federal Acquisition Service
U.S. General Services Administration
2
GSA OVERVIEW
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Federal Acquisition Service
U.S. General Services Administration
3
GSA Acquisition CentersManagement Services Center
Facilites Maintenance & Hardware Acquisition Center
Greater Southwest Acquisition Center
National Administrative Services & Office Supplies Acquisition Center
Integrated Workplace Acquisition Center
Center for Innovative Acquisition Development
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Federal Acquisition Service
U.S. General Services Administration
4
Largest selection of furniture, furnishings, security and office equipment
One-stop shopping experience Preferred source of commercial products and
services Best value to federal customers
One-stop shopping is a win-win situation!
GSA’s Integrated Workplace Acquisition Center(IWACenter)
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Federal Acquisition Service
U.S. General Services Administration
5
IWACenter Schedules 71 Furniture 72 Floor Coverings and Furnishings 71 II K Comprehensive Furniture Management
Services (CFMS) 36 Office Imaging and Document Solutions 58 I Professional A/V, Telecommunications and
Security Solutions 78 Sports, Promotional, Outdoor Recreation,
Trophies and Signs (SPORTS)
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Federal Acquisition Service
U.S. General Services Administration
6
Sales
FY2005 FY2006 FY2007 FY2008 FY2009 FY2010
$2,643,718$2,641,570
$2,796,298
$2,863,205
$3,080,022 $3,056,174
Sales In Billions
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Federal Acquisition Service
U.S. General Services Administration
Facts About IWACenter
FACT Many federal customers procure through the
IWACenter FACT
IWACenter relies on Schedule Holders to help our federal customers with their mission
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Federal Acquisition Service
U.S. General Services Administration
Getting on GSA Schedule:
Easy as 1-2-3!
Obtain a Solicitation Complete the Solicitation Negotiate the best value for the customer
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Federal Acquisition Service
U.S. General Services Administration
Obtaining a Solicitation
www.GSAeLibrary.gsa.gov www.FedBizOpps.gov Obtain a DUNS identification number Register at the Central Contractor Registration:
www.BPN.gov
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Federal Acquisition Service
U.S. General Services Administration
IWACenter Contacts
10
Schedule Description Contact Name Contact Number
71 Furniture Thais Midnight 703-605-9300
72 Floor Coverings and Furnishings James Boyle 215-446-4885
71 II K Comprehensive Furniture Management Services (CFMS)
Glenda Lambert 703-605-9236
36 Office Imaging and Document Solutions Shannon Stanford 215-446-4886
58 I Professional A/V, Telecommunications and Security Solutions
Jeffery Calhoun 215-446-4887
78 Sports, Promotional, Outdoor Recreation, Trophies and Signs (SPORTS)
Jennifer Daul 215-446-4899
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Federal Acquisition Service
U.S. General Services Administration
Completing the Solicitation
Guidelines Complete the latest version Response to ALL requirements Submit illustrated commercial catalog/pricelist of
the products or services being offered Complete and submit all required performance
and flammability test documentation
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Federal Acquisition Service
U.S. General Services Administration
Completing the Solicitation
Review and complete the entire solicitation along with the Standard Form 1449 and sign, date and send
TWO copies to the appropriate IWACenter representative on solicitation.
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Federal Acquisition Service
U.S. General Services Administration
Negotiating
A Contract Specialist will contact you after submitting your solicitation
Objective of the negotiation Offeror’s best discount to the Federal Government
After the negotiation Submit a final proposal with the revisions and the
approved terms and conditions between the government and offeror
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Federal Acquisition Service
U.S. General Services Administration
You’re on Schedule…now what?
What do you do next? GSA Contract Number Issued Submit to GSA Advantage! and include pictures Distribute pricelists Market to customers Industrial Funding Fee
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Federal Acquisition Service
U.S. General Services Administration
GSA eTools
GSA Advantage! e-Buy eLibrary Vendor Support Center
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Federal Acquisition Service
U.S. General Services Administration
GSA Advantage!
16
www.gsaadvantage.gov
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Federal Acquisition Service
U.S. General Services Administration
e-Buy
17www.ebuy.gsa.gov
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Federal Acquisition Service
U.S. General Services Administration
eLibrary
18
www.gsaelibrary.gsa.gov
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Federal Acquisition Service
U.S. General Services Administration
Vendor Support Center
19http://vsc.gsa.gov
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Federal Acquisition Service
U.S. General Services Administration
Find the Customer
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Federal Acquisition Service
U.S. General Services Administration
Understand Contracting Tools
Federal Acquisition Regulations (FAR) Micro-Purchase Threshold Blanket Purchase Agreement (BPA) Teaming Arrangements Best Value FSS Center for Acquisition Excellence
fsstraining.gsa.gov21
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Federal Acquisition Service
U.S. General Services Administration
Understand How the Government Buys
Follows Federal Acquisition Regulations (FAR) Adheres to Internal Agency Policies Has Appropriate Authority Spends within Budgetary Allowances
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Federal Acquisition Service
U.S. General Services Administration
MAS – Best Value Determination Best Value is a process used to select services or
products to meet your needs. Best Value determinations ensure good business decisions by the use of factors other than price, such as: Probably life of the item selected – past performance Technical qualifications – trade-in considerations Warranty – administrative costs Maintenance availability Environmental and energy efficiency considerations
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Federal Acquisition Service
U.S. General Services Administration
GSA Schedules
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Federal Acquisition Service
U.S. General Services Administration
How to Find Government Customers USAGov
www.usa.gov Federal Procurement Data System
www.fpdc.gov FedBizOpps (FBO)
www.fbo.gov Federal Yellow Book
www.leadershipdirectories.com Military Installations
www.armedforces.net 25
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Federal Acquisition Service
U.S. General Services Administration
USA.gov
26
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Federal Acquisition Service
U.S. General Services Administration
Federal Procurement Data System
27www.fpds.gov
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Federal Acquisition Service
U.S. General Services Administration
Federal Business Opportunities
28www.fbo.gov
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Federal Acquisition Service
U.S. General Services Administration
Federal Yellow Book
29www.leadershipdirectories.com
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Federal Acquisition Service
U.S. General Services Administration
Military Installations
30www.armedforces.net
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Federal Acquisition Service
U.S. General Services Administration
Other Useful Internet Addresses
U.S. Blue Pages www.usbluepages.gov
U.S. Government Online Directory www.usgold.fed.gov.com
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Federal Acquisition Service
U.S. General Services Administration
Learn About the Customer
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Federal Acquisition Service
U.S. General Services Administration
Census 2010
33
www.census.gov
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Federal Acquisition Service
U.S. General Services Administration
USAF Small Business
34
www.selltoairforce.org
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Federal Acquisition Service
U.S. General Services Administration
Research Federal Customers
Examples of Customer Job Titles Project Manager/Administrator Procurement Clerk/Specialist/Technician/Analyst Purchasing Agent Contracting Specialist/Officer Technical
Representative Space Planner/Space Management Specialist Account Executive Director
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Federal Acquisition Service
U.S. General Services Administration
Magazines/Trade Groups
Federal Times Federal Computer Work GSA MarkeTips Industry Councils/Associations Coalition for Government Procurement PHMA (Professional Housing Management Association) GSA Industry Councils
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Federal Acquisition Service
U.S. General Services Administration
Social Media Tools
37www.linkedin.com Group: GSA IWACenter
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Federal Acquisition Service
U.S. General Services Administration
Social Media Tools
38www.twitter.com/GSAIWAC
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Federal Acquisition Service
U.S. General Services Administration
Government Advertising Opportunities
39Military Times: www.militarytimes.com
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Federal Acquisition Service
U.S. General Services Administration
Government Advertising Opportunities
40
Armed Forces Journal: www.afji.com
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Federal Acquisition Service
U.S. General Services Administration
Government Advertising Opportunities
41Government Executive: www.govexec.com
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Federal Acquisition Service
U.S. General Services Administration
Government Advertising Opportunities
42MWR Today: www.imcea.com
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Federal Acquisition Service
U.S. General Services Administration
GSA Logo Downloads
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Federal Acquisition Service
U.S. General Services Administration
Marketing Materials
Easy 1-2-3 Pathways to Success Supplier Resource Guide Quality Partnership Council
Handouts Speakers Website: www.gsa.gov/qpc
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Federal Acquisition Service
U.S. General Services Administration
ContactDaniel McAneney
Director of Business Development215-446-5094
Jaime KernCustomer Service Representative
Eileen SuttonProgram Management Analyst
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Federal Acquisition Service
U.S. General Services Administration
Thank You
46
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Federal Acquisition Service
U.S. General Services Administration
Questions?
47