Download - Feb 2010 - Great Digital
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http://www.linkedin.com/in/petterw
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Digital media is like cricket
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• Huge playing field• Can be hard to understand• Huge audience• Take some time until we have the results
Digital media is like cricket
(via @greghenriques)
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E-commerce: Amazon.co.uk
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Communities: last.fm/user/petterww
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9Campaigns: Get the glass
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10Virtual worlds: Planet Claypso
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New platforms: Farm Ville on Facebook
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Open architectures: The Guardian API
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Augmented reality: The Astonishing Tribe
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Good digital hasn’t been made yet
(but there’s a lot of good stuff going on)
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1. Engaging2. Innovative3. Wish I did that
Think of some examples that are:
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Examples
Click on images to open webpages
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Prosumer
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1. Task driven vs. Entertainment driven 2. Broadcasting vs. Participation3. Destination vs. Ubiquity4. High production value vs. Good enough5. Fun vs. Usable6. First mover advantage vs. Second mouse7. Virtual vs. Physical8. Platform vs. Integrated vs. Patch on
Opposite forces
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Your criteria for judging digital?
What criteria matter do you?What KPIs are important? How should success be measured?What areas of digital media do you care about?
Answers on a postcard...
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• Threshold• Controlling your brand• Participating in the dialog• Transparency• Craft• Layering• Integration• Effect & result
Concepts to discuss
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Learning, creating, testing and sharing