![Page 1: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/1.jpg)
![Page 2: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/2.jpg)
![Page 3: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/3.jpg)
70,000,000( wor l dwi de )
![Page 4: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/4.jpg)
80%of companies use it as a recruitment tool
![Page 5: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/5.jpg)
every seconda new member joins
![Page 6: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/6.jpg)
12 million unique visitors per day
![Page 7: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/7.jpg)
![Page 8: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/8.jpg)
100%
![Page 9: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/9.jpg)
![Page 10: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/10.jpg)
![Page 11: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/11.jpg)
![Page 12: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/12.jpg)
![Page 13: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/13.jpg)
![Page 14: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/14.jpg)
![Page 15: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/15.jpg)
![Page 16: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/16.jpg)
:: Request recommendations:: Make recommendations
- Strengthens positive ties to that person
- Other reviewing that rec will view your profile to learn who you are:: Use recommendations offline
![Page 17: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/17.jpg)
![Page 18: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/18.jpg)
![Page 19: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/19.jpg)
![Page 20: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/20.jpg)
![Page 21: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/21.jpg)
![Page 22: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/22.jpg)
![Page 23: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/23.jpg)
![Page 24: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/24.jpg)
![Page 25: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/25.jpg)
:: Invest in your personal brand :: Nurture a consistent, authentic voice. Authenticity is the key to success with social media.:: Include your photo:: Fool proof – no excuse for sloppy errors:: Join and start groups – begin with C.R.E.W.!:: Utilize available, relevant apps
![Page 26: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/26.jpg)
COMPANIES:: Invaluable in generating leads and bringing in traffic to your site:: Add a “follow us” button to your website:: Have each of your employees complete a profile and mention your company page:: Set-up a company profile:: Develop boilerplate company info for all employees to use on their personal profiles to ensure consistency
![Page 27: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/27.jpg)
COMPANIES:: Crowdsourcing = solicit feedback from your
customers and colleagues:: Create internal promotion contests to encourage
your team to build their connections, thereby, promoting the visibility of your business
![Page 28: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/28.jpg)
INDIVIDUALS:: Complete your profile (all the way):: Claim a vanity URL – very important for “Discovery”
Linkedin.com/in/YourFullName:: Promote your URL in your email signature:: Make your profile available publicly:: Make connections from all areas of your life:
current and past colleagues, clients, friends, family:: Ask questions and get advice from experts:: Participate in ongoing discussions to position
yourself as an expert
![Page 29: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/29.jpg)
INDIVIDUALS:: Brand yourself for the job you want, not the one you have:: Position yourself for a future job, and list current job
in your profile
Example Instead of “Marketing Specialist for Apple” make it “Internet Marketing Expert for Fortune 500 Companies”
![Page 30: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/30.jpg)
INDIVIDUALS:: Flood your profile with keywords
- Recruiters use it as a talent search engine- Recycle a few keywords from your headline
throughout your profile- Helps you rank higher for those terms when
someone conducts a “people search”
![Page 31: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/31.jpg)
![Page 32: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/32.jpg)
![Page 33: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/33.jpg)
Throw a LinkedIn networking
happy hour
![Page 34: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/34.jpg)
![Page 35: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/35.jpg)
:: Start following companies you want to work with:: After meeting someone, initiate the connection by creating a personalized “nice to meet you” greeting:: Consult with a professional – FDG {creative} – on a strategic social media marketing campaign that
specifically caters to your business and clientele
![Page 36: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/36.jpg)
:: Import your contacts:- Windows Live, Hotmail, Gmail, Yahoo!
and AOL :: Be open and available:
- Respond to requests and messages promptly:: Leave your email address so people can connect
with you:: Update your status
- Use Ping.fm or hellotxt.com for mass status updates across all profiles:: KEEP YOUR ACCOUNT EMAIL UP TO DATE!
![Page 37: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/37.jpg)
![Page 38: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/38.jpg)
![Page 39: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/39.jpg)
![Page 40: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/40.jpg)
![Page 41: FDG {creative} :: social media 101, Linked In](https://reader033.vdocuments.mx/reader033/viewer/2022061306/54b44ebc4a795946428b45ae/html5/thumbnails/41.jpg)