Imagine the potential…
:-) Brand Sentiment
360O Customer View
Product Recommendation
Propensity to Churn Real-time Demand/ Supply Forecast
Predictive Maintenance
Fraud Detection
Network Optimization
Insider Threats
Risk Mitigation, Real-time Asset Tracking Personalized Care
Early Signal Detection System Powered by Predictive Analytics on SAP® HANA
eBay Gains Competitive edge with SAP Advanced Analytics Solutions
Business Challenges
Increase ability to separate signal from noise to identify key changes to the health of eBay’s marketplace
Improve predictability and forecast confidence of eBay’s virtual economy
Increase insights into deviations and their causes
Technical Challenges
Detect critical signals from 100 PBs of data in eBay EDW
Highly manual process because one model does not fit all the metrics hence requires analyst intervention
Key benefits
Automated signal detection system powered by predictive analytics on SAP HANA selects best model for metrics automatically; increases accuracy of forecasts
Reliable and scalable system provides real-time insights allowing data analysts to focus on strategic tasks
Decision tree logic and flexibility to adjust scenarios allows eBay to adapt best model for their data
Determine with 100% Accuracy that a signal is positive at 97% confidence Automated Early Signal Detection system powered by SAP HANA
CIR food feeds more people with predictive analytics
CIR Food Gains Competitive edge with SAP Advanced Analytics Solutions
Business Challenges/ Objectives Not having real-time information to their executives and restaurant
managers.
Improve and speed decision making by predicting, more accurately, the fluctuation of demand and the habits of customers to optimize restaurant operations and employee allocation on different tasks
Key Benefits Performing demand forecasts and predicting restaurant attendance
fluctuations
Optimizing food purchases to reduce waste (approximately 30% of turnover)
Human resource planning in allocating employees to the right restaurants and food service functions
3000% ROI in the first year
30% turnover by reducing waste
Order Processing
Operational Reporting
RT Risk & Fraud
Trend Analysis
Sentiment Analytics
Predictive Analytics
Pattern Recognition
Spatial Processing
ANALYSTS
High Latency
Lack of Data Governance
Lack of Decision Support
0
1
Operational Datastore
Data Warehouse
Sensors
Mobile
Archives
Social & Text
Geo-Spatial
BUSINESS & IT Cache
Cache
Cache
Cache
Cache
Cache
High TCO
Segregated Organization Structured
Fragmented Point Solutions
Talent Shortage
Model proliferation
Usability Shortcoming
Lack of Visualization
Challenges & Pain-Points
Inefficiencies driven by slow response speeds & complexity
SAP Vision Embed Smart, Agile Analytics into Decision Processes to Deliver Business Impact
Reduce Decision Latency with Advanced Analytics
• In-database, in-memory performance
• Harnessing the power of big data with real time analysis
Operationalize predictive models across the enterprise
• Embedding predictive into business processes;
• Services brings advanced analytics to business
Bringing Predictive Analytics to a broad spectrum of users
• Common tools and experience for all users
• User-friendly UI and advanced visualizations
• Self-service
Integrated Platform, Open & Flexible
• Enterprise-ready • Seamless
integration with 3rd Party and Open-Source (Hadoop, R)
• Cloud or On-Premise
SAP Advanced Analytics Solutions Embed Smart Agile Analytics into Decision Processes to Deliver Business Impact
SAP Brings BI and Advanced Analytics Together
SAP Lumira Cloud
Explorer Mobile Explorer
Web
KXEN
Search
Explore
Share
Acquire
Transform
Visualize
Enterprise Information
Assets
Local
View
SAP Lumira
SAP Predictive Analysis
Design
Model
Build
Govern
Three types of users with SAP Predictive Analytics
• Create complex predictive models and simulations
• Validate predictive business requirements
• Publish results back to source
Data Scientist
.001%
Representative User Base
• Transform and enrich data source(s)
• Create simple predictive models and simulations
• Visualize results and publish to BI Platform
Data Analysts
~3% 97%
• Interact with published predictive analysis
• Visualize results in context of use case
• Collaborate with colleagues toward closure/action
Executives/ Business Users
R Data Mining Language Support
• Native installer included • ~12 R algorithms included • 3,500+ R Model library and growing • Custom R wrapper on roadmap
Rich Pre-Built
Modelling
Functionality
• Classification
• Regression
• Anomaly Detection
• Attribute Importance
• Association Rules
• Clustering
• Feature extraction
• Direct access to Advanced Visualizations • Superset solution includes Lumira
functionality • Stunning visualizations
Advanced Visualization
Multi Language Support
• Tier 1: − English − German − Spanish − Portuguese − French − Japanese − Italian
Integration
• Native integration with SAP HANA; access to native algorithms
• Leverage existing universes
Ease of Use • Drag & drop data selection,
preparation, processing • Easy sharing /collaboration
of findings • Built for business analysts
SAP Predictive Analysis is…
SAP HANA In-memory In-database Predictive Analysis
1 Predictive Analysis Libraries (PAL)
Accelerate predictive analysis and scoring with native in-database algorithms delivered out-of-the-box.
Graphical Modeling
HANA Studio for app developers. Pre-built commonly utilized business & predictive algorithms to facilitate a faster and easier development.
2 R Integration
Execute R scripts via high performing parallelized connection. Embed R scripts as part of overall query plan.
Client Tools SAP Industry &
LoB Applications Rapid-Deployment
Solutions (RDS) Partner Tools & Solutions
SAP Predictive Analysis, BI clients: SAP Lumira
Demand Signal Management, Fraud Management, Precision Gaming, Audience Discovery & Targeting, Over 20 other Apps
Predictive Analytics RDS SAS
In-Memory Processing Engine
SQL Engine Text Engine
Calculation Engine
PAL1 R-Scripts2
Association Analysis
Cluster Analysis
Classification Analysis
Time Series Analysis
Outlier Detection
Link Prediction
Data Preparation
R-Engine
HANA Studio
Modeler
In-database Predictive Analytics with SAP HANA Transform Your Future with Better Business Insight using Predictive Analytics
SAP HANA Text Analysis
HANA Search UI Rapid-Deployment
Solution HANA Apps
Search UI configured with Info Access toolkit running natively on SAP HANA
Sentiment Intelligence RDS Applications and Analytics leveraging Text Search & Text Analysis capabilities
Native full-text and fuzzy search
Exploit full-text search capabilities for exact, freestyle, linguistic, fuzzy and synonym-based search and ranking.
Text Analysis
Expose linguistic markup for text mining in 31 languages; classify entities and perform sentiment analysis natively in 11 languages
Info Access Toolkit
Rapid development of search enabled applications through API and reusable UI building blocks
Extended Application Service (XS Engine)
In-Memory Processing Engine
Calculation Engine SQL Engine
Text Engine
Text Search
Text Processor
Linguistic Processing
Entity & Fact Extraction
Unstructured Text Data (various file formats)
- Txt - Html - Xml - Pdf - doc
- Ppt - Xls - Rtf - msg
HANA Studio
Modeler Tables
Column Store
Text Analysis and Full-text Search with SAP HANA Gain Faster, Broader Insight from Text Sources with SAP HANA
SAP HANA Spatial Processing
Real-time Spatial Processing
High-performance algorithms analyze massive amounts of spatial data in real-time
Mobility Visualization Analytics HTML 5 GIS Applications
Spatial Analytics Optimization
Columnar storage architecture eliminates need to create spatial indexes, tessellation, or other optimization techniques.
Geo-content & services
Maps, geo-content and geospatial services for seamless application development and deployment
Spatial Data Types & Functions
Store, process, manipulate, share and retrieve spatial data directly in the database
Business Data + Spatial Data + Real-time Data
Geo – Services
- Geocoding - Base maps
Geo – Content
- Political Boundaries
- POIs - Roads
Columnar Spatial Processing
Calc Model / Views
- Joins - Views
Spatial Functions
- Area - Distance - Within
Spatial Data Types
- Points - Lines
- Polygons
Transaction Data
Unstructured Data
Location Data Machine Data
Spatial Processing with SAP HANA Gain competitive advantage by uncovering new insights with native spatial processing
SAP InfiniteInsight™ Overview (formerly Kxen)
Build Model
Schedule Refresh
Prepare Data
Deploy Model
ADS Creation
Data Manip & Prep
Text Analytics
Link Analysis
Viral Marketing
Influencers
Regression
Classification
Segmentation
Forecasting
Products
Targeted Ads
Website Content
In-Database
(Optimized SQL for
Teradata, SAP Hana, etc.)
Inline
(C++, PMML, Java, SAS,
etc.)
Refresh ADS
Retrain Model
Apply Scores
Notify on Exception
Why SAP advanced analytics
Real-time in-memory predictive & next generation visualization & modeling
Empower the Business
Extend the BI competency to advanced analytics
Embed predictive into LoB and industry solutions
Lend expertise
Bridge skills gap
In-memory processing
No data latencies
Big Data ready
In-time Actionable Insights
Reduced TCO
Streamline data management, data prep, model building and model scoring on database
Within the context of your Industry & LOB scenario
• Contact information:
Alexis Fouquier
+44(0)7787154910
Thank you