Download - Facebook, social media campagins
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Unclepear.com / 2010
FacebookSocial Media CampaignsUniversità degli studi di San Marino
Intervento presentato a “San Marino Design Workshop”
16 Settembre 2010
/ Fabrizio Martire
giovedì 16 settembre 2010
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Fabrizio Martire
Enterprise 2.0 / Social Media Marketing / Web
strategy
giovedì 16 settembre 2010
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giovedì 16 settembre 2010
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giovedì 16 settembre 2010
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Disegniamo social brand
giovedì 16 settembre 2010
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Disegniamo social brand
giovedì 16 settembre 2010
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Disegniamo social brand
giovedì 16 settembre 2010
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Disegniamo social brand
giovedì 16 settembre 2010
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Oggi
‣Stats & data
‣Facebook Basics
‣Facebook Tech
‣Facebook for Social Media Campaings
giovedì 16 settembre 2010
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Stats & Data
giovedì 16 settembre 2010
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Why FB?
giovedì 16 settembre 2010
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+500m
giovedì 16 settembre 2010
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giovedì 16 settembre 2010
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giovedì 16 settembre 2010
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+50%of active users log on to Facebook in any given day
giovedì 16 settembre 2010
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80Average user is connected to 80 community pages,
groups and events
giovedì 16 settembre 2010
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FacebookBasics
giovedì 16 settembre 2010
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My HomePage
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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Pages
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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Event Pages
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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Groups
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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App
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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80mln - Transversal Social Network
CaseHistory
giovedì 16 settembre 2010
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App
‣Keep it simple
‣How will users share your content?
‣Enable self-expression
‣Make it fun
‣Usability
‣Integration & Context- Nudge
http://www.slideshare.net/nudge/how-to-run-a-social-media-campaign-on-facebook-social-
media-world-forum-2010
giovedì 16 settembre 2010
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Facebook Tech
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Ads
giovedì 16 settembre 2010
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Custom Pages
CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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Insight
giovedì 16 settembre 2010
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Open Graph Protocol / Social Plugin
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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Facebook for Social Media Campaings
giovedì 16 settembre 2010
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Prima della Campagna /1
‣Conoscere il brand - com’è posizionato?
‣Conoscere i valori - qualità?
‣Monitorare le discussioni - ne stanno parlando?
‣EXTRA - Esistono community verticali
Il brand
giovedì 16 settembre 2010
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Prima della Campagna /2
‣Target - chi è? volume?
‣Contenuti - ho contenuti adatti?
‣Relazione - come coinvolgo il pubblico? che azione voglio ottenere?
‣Viral - come far crescere la mia campagna?
‣Obiettivi - quali sono i miei obbiettivi? fan? share? conversioni?
La campagna
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010
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CaseHistory
giovedì 16 settembre 2010