Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Webinar
Agenda:
• Facebook Current Trends
• Power Tips for Marketers
• Advanced Page Strategies
• Question & Answer / Winner of TabSite
Webinar: July 27, 2011
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Majority of Time spent on Facebook
is in the
News Feed.
Current Trends ….
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Without the
you appear in a users News Feed like this:
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Current Trends ….
Source: Facebook Newsroom
300 million + photos are uploaded each day!
Facebook is the most popular photo uploading service on the web. Period.
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Webinar: July 27, 2011
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Current Trends Summary….
The News Feed, Mobile, and Photos
are all important elements we will be
Reviewing for Marketing on Facebook.
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Revolve around
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KEY ITEMS FOR FB PAGES:
• Visibility• Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated
Let’s break these down into key tips…
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Without the
you appear in a users News Feed like this:
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Step #1 To be seen, you must first get the…
So that you appear in the News Feed!
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#2STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page
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STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR FAN PAGE
From the web.
Not simply your Facebook Page URL!
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Facebook Tab URL used in posting:
IMPORTANT! Use Smart Mobile Friendly URL
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ALWAYS Post in your Page Timeline with the
Smart Mobile Friendly URLShown below in TabSite Engagement App’s setup area
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#3 ENGAGEMENT
Your Timeline Posts
Determine your Page
visibility &activity
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84% of your fans
DO NOT get your
CONTENT in
their News Feed!
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You must
WIN the News Feed!
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Getting “Likes”, Shares, Comments
WINNING the News Feed =
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Winning News Feed Keys:
- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if…”
- Invite Sharing
“Share this pic..”
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INCREASED
ENGAGEMENT MEANS
INCREASED VISIBILITY=
INCREASED SALES POTENTIAL
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#4 Pictures & Videos!
Source: DanZarrella.comSource: DanZarrella.com
Photos Get the Most Engagement!
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Brands posting outside of business hours
had 20% higher engagement
rates
However, note the next report…..
Source: Buddy Media: Strategies for Effective Facebook Wall Posts
#5 When to Post is Critical to Success
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When to Post is Critical to Success
Links posted from 1pm to 4pm result in the highest clicks
Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012
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#6 Boost Engagement with PromosDraw in and Build Engagement
With Contests, Giveaways, and Promos
Image Credit to Amy Porterfield
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Social Sharing features are IMPORTANT
Fan Sharing
is vital!
11 7 22
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Use Contest Sharing Features
CONTESTS can:
•Draw Entrants
•Encourage voting
•Boost engagement
11 7 22
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New promo Engagement Apps
Share DealCouponGalleryGroup DealPinterest
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If we get visitors to…
LikeShareCommentEnterVote
We boost their connection with your Page!
Webinar: July 27, 2011
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Revolve around
REMEMBER THE CYCLE!
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SUMMARY
FAST FACTS:
•Boost Engagement via • Strategic Posting
• Promo Tabs to drive traffic to your Page
• Post for Mobile use
• Drive traffic to promo tabs from web/social
Question and Answer time
TabSite Winner is…Read about new tools:
tabsite.com/engagementapps
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