Download - Facebook for Marketing by Kapil Nakra
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Facebook Marketing
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© Digital Vidya
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Facebook Edge Rank
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# of Fans: Currency for Success!
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Framework Execution Framework
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Publish
Engage
Measure
Publish Content/Applications, engage people around it &
measure your success in your SM objectives
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Fifth levelWhat causes Engagement?
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Humor
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Debate <|>
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Breaking News!
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Crowdsourcing
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Questions ?
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Sensationalism
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Challenges
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Text vs Rich Media
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Participate as a Peer!
Be Social ∞
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■ Post Viewers
□ 10-25%
■ People talking about it?
□ 4-7%
■ Post Views
□ Important but misleading
■ Total Fans
□ Misleading
■ Reach
□ Misleading
■ Active Users
□ Daily (10-25%)
□ Weekly ( 50%+)
□ Monthly (90-100%+)
Metrics - Some Benchmarks
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© Digital Vidya
Evaluate this Page
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© Digital Vidya
Publishing Guidelines
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© Digital Vidya
Maintain a Publishing Pipeline
Tap Content
Sources
Keep Content Inventory
Publish as per Schedule
Examples: blogs, search engines,
content curators etc
Stick to a frequency &
schedule
Don’t create content on
a daily basis
Maintain a Publishing Pipeline
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© Digital Vidya
Scalable Content is the Key!
Mon Tue Wed Thur Fri Sat Sun
Poll Quiz Exercise Case Study Puzzle Humor Article
Contests
Festive Occasions
News/Announcements
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© Digital Vidya
Thank You!