Download - Facebook et strategie réseaux sociaux
Transcript
![Page 1: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/1.jpg)
![Page 2: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/2.jpg)
![Page 3: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/3.jpg)
![Page 4: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/4.jpg)
![Page 5: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/5.jpg)
![Page 6: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/6.jpg)
![Page 7: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/7.jpg)
![Page 8: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/8.jpg)
![Page 9: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/9.jpg)
Average Facebook User People who like articles
URLs visited from Facebook
5.3x more
130
310
0
50
100
150
200
250
300
350
Average Facebook user People who like articles
Average number friends on Facebook
2.4x more
![Page 10: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/10.jpg)
•
![Page 11: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/11.jpg)
•
-
-
-
Clic
kth
rou
gh r
ate
(C
TR)
Number of friends who have liked article
Like button w/ faces
Like button w/out faces
![Page 12: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/12.jpg)
![Page 13: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/13.jpg)
0%
5%
10%
15%
20%
25%
30%
35%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Age distribution of users who like articles on news sitesvs. newspaper subscribers
Users who click "like" on news sites Newspaper subscribers
Source: Newspaper Association of America, Facebook internal data
Users who click like median: 34
Newspaper subscriber median: ~51
![Page 14: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/14.jpg)
•
•
•
![Page 15: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/15.jpg)
•
![Page 16: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/16.jpg)
•
![Page 17: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/17.jpg)
•
![Page 18: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/18.jpg)
•
•
•
•
![Page 19: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/19.jpg)
![Page 20: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/20.jpg)
![Page 21: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/21.jpg)
![Page 22: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/22.jpg)
![Page 23: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/23.jpg)
![Page 24: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/24.jpg)
![Page 25: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/25.jpg)
![Page 26: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/26.jpg)
![Page 27: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/27.jpg)
![Page 28: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/28.jpg)
![Page 29: Facebook et strategie réseaux sociaux](https://reader033.vdocuments.mx/reader033/viewer/2022052822/554bce36b4c905706a8b49c6/html5/thumbnails/29.jpg)