Download - Facebook Ads - Marco Pezzano
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Focus on:Facebook Ads
Marco Pezzano
![Page 2: Facebook Ads - Marco Pezzano](https://reader035.vdocuments.mx/reader035/viewer/2022062220/55856db3d8b42a3d2c8b47f5/html5/thumbnails/2.jpg)
Facebook Ads non è Google Adwords{Generazione del bisogno vs soddisfazione
del bisogno
Creatività visuali
Impression, CTR e freschezza
![Page 3: Facebook Ads - Marco Pezzano](https://reader035.vdocuments.mx/reader035/viewer/2022062220/55856db3d8b42a3d2c8b47f5/html5/thumbnails/3.jpg)
Local businessTop brand PMI B2BE-commerce
BrandingAwareness Vendite
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LancioApplicazione
Concorso Vendita riservata ai fan
Sviluppo fan base
Supporto alla viralizzazione Incremento
dell’hypeAumento della reach
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Geografico Anagrafico
InteressiConnessioni
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PaeseCittà
IP-based
FanNon-fan
Amici dei fan
Sesso/etàPreferenze sessualiSituazione sentimentaleLingua
AttivitàInteressiMusicaProgrammi TV/FilmLibriPagine/Gruppi
![Page 6: Facebook Ads - Marco Pezzano](https://reader035.vdocuments.mx/reader035/viewer/2022062220/55856db3d8b42a3d2c8b47f5/html5/thumbnails/6.jpg)
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Know your target!
Quali sono i suoi eroi?
Di cosa parlacon gli amici?
Cosa fa nel tempo libero?
Gli amici condividono le sue passioni?
![Page 8: Facebook Ads - Marco Pezzano](https://reader035.vdocuments.mx/reader035/viewer/2022062220/55856db3d8b42a3d2c8b47f5/html5/thumbnails/8.jpg)
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Anatomia di un buonannuncio{Un’immagine lunga 0,5 secondi
Boccaccio non era un copywriter
Hasta la call to action, siempre!
![Page 10: Facebook Ads - Marco Pezzano](https://reader035.vdocuments.mx/reader035/viewer/2022062220/55856db3d8b42a3d2c8b47f5/html5/thumbnails/10.jpg)
Il rischio della sintesi
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Applausi all’atterraggio
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Grazie