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Let’s get social.FacebookTwitterInstagram
@GAnonprofits are GCN’s social networks, our nonprofit-facing channels to support your campaign
GAgives on #GivingTuesday Peer-learning group is our private Facebook group – join us!
@GAgives channels (GAgives) are the public face of our campaign, bring the community together.
#GivingTuesday is the global campaign!
The hashtag to remember:#GAgives on #GivingTuesday
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Dates to remember.Upcoming Webinars9/21 – Getting started on GAgives.org10/5 – Optimizing Your Profile10/12 – Marketing & Storytelling11/2 – Last-minute Strategies for Success
Kickoff Event9/28 – rally, group photo, panel discussion, breakouts
10/1Deadline to register on GAgives.org
10/20Deadline to sign up for Max My Gift Challenge
11/1Campaign begins
11/28GAgives on #GivingTuesday!
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We’re here to help.
Click on Nonprofit Support in the website footer menu.
For tech questions, submit a Click&Pledge support ticket.
For general questions, email the team at [email protected]
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J a m i e M c D o n a l dC o m m u n i t y C a m p a i g n s
S t r a t e g y ,
# G i v i n g T u e s d a y
A GLOBAL COMMUNITY OF LEADERS IN A GENEROSITY LEARNING LAB.
# G A G I V E S O N # G I V I N G T U E S D A Y
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THE SOCIAL SECTOR IS ON THE FRONT LINES OF OUR COMMUNITIES, ADDRESSING THE EPIC AND THE EVERYDAY DISASTERS OF RESIDENTS.
# G A G I V E S O N # G I V I N G T U E S D A Y
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THE SECTOR NEEDS NEW APPROACHES TO KEEP UP WITH THE NEED - AND THE NEW DIGITAL WORLD.
# G A G I V E S O N # G I V I N G T U E S D A Y
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#GIVINGTUESDAY HAS BECOME ONE OF THREE DAYS WHERE DONORS LOOK FOR NONPROFITS TO SUPPORT.
# G A G I V E S O N # G I V I N G T U E S D A Y
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CAMPAIGNS COME IN ALL SHAPES AND SIZES
C O M M U N I T Y L E A D E R S S U M M I T 2 0 1 7
E x p e r i m e n t , E n g a g e , L e a r n a n d S h a r e .
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WHAT WORKS
I N S P I R E D L E A D E R
T h e l e a d e r i s t h e m o s t
i m p o r t a n t f a c t o r i n a
c a m p a i g n s
A U T H E N T I C I T Y
B r a n d , a p p r o a c h a n d m e s s a g e
t h a t r e s o n a t e s w i t h
s u p p o r t e r s
C L E A R , B I G G O A L
A g o a l t h a t p r o v i d e s t h e
f r a m e w o r k f o r y o u r c a m p a i g n
d e c i s i o n s a n d i n s p i r e s
i n v o l v e m e n t
C O L L A B O R AT I O N
C o m m u n i t y a n d s k i l l - b a s e d
c o l l a b o r a t o r s a m p l i f y t h e
c a m p a i g n
W h y a r e s o m e l e a d e r s a n d c a m p a i g n s m o r e e f f e c t i v e ?
# G A G I V E S O N # G I V I N G T U E S D A Y
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STEP ONE: INSPIRED LEADER
Build a team: Staff, board, volunteers, pro-bono partners
• Who will lead overall effort?• Who will take lead on technology? For
marketing + donation processing• Who will lead marketing and communication?• Who will handle social media?• Who will lead donor management and
stewardship• Who will think about events?
# G A G I V E S O N # G I V I N G T U E S D A Y
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DonorsNew DonorsDollarsMonthly GiversParticipationEvent attendeesSocial FollowersCreative collaborations
CLEAR GOAL:IT’S ABOUT MORE THAN MONEY
# G A G I V E S O N # G I V I N G T U E S D A Y
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WORLD BICYCLE RELIEFArticulating a tangible need and impact.
# G A G I V E S O N # G I V I N G T U E S D A Y
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DON’T UNDERESTIMATE THE POWER OF SMALL GIFTS
$5.00
$2.3 billion
How will you nurture your Michael Bloomberg?
# G A G I V E S O N # G I V I N G T U E S D A Y
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STEP TWO: AUTHENTICITYBe real with your campaign.
VideoImages
LanguageActivities
# G A G I V E S O N # G I V I N G T U E S D A Y
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BADASS BROOKLYN ANIMAL RESCUEVolunteer-led campaign centered on mission
# G A G I V E S O N # G I V I N G T U E S D A Y
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PULL IT ALL TOGETHER
Authentic and emotionalEasy to understandCentered on person, supported by data.Reader feels like he/she can make a difference
# G A G I V E S O N # G I V I N G T U E S D A Y
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STEP FOUR: COLLABORATE
Recruit Campaign Ambassadors
# G A G I V E S O N # G I V I N G T U E S D A Y
Passionate about you with big, credible voices.• Organization leaders• Staff• Partners• Supporters• Volunteers• Board• Celebs• Business/civic leaders• Merchant partners
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GREAT VIRAL CONTENT: AMBASSADORS
Pink Bra Tour with Crossfit Gyms
# G A G I V E S O N # G I V I N G T U E S D A Y
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MOVEABLE FEAST
Empowering supporters as fundraisers
# G A G I V E S O N # G I V I N G T U E S D A Y
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WHEN IT COMES DOWN TO IT, WE’RE ALL WORKING FOR COMMUNITIES THAT ARE STRONGER, SAFER,SMARTER,HEALTHIER, AND A MORE JUST AND CIVIL SOCIETY.