© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Amanda Jobbins, Vice President, Marketing, Cisco Europe
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
• Why is video so powerful?
• Video in the Social ecosystem
• Role of social video in business
• How to use social video
• Future video trends
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
http://www.cisco.com/en/US/netsol/ns1007/index.html
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
another optionanother option
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
53% 40% 7%
Behaviour and Body Language
Credibility and Personality Spoken Words
Perceptions of a person are based on…
Landmark study by Albert Mehrabian
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
A minute of video is worth 1.8 million words
Brands using online video have seen lifts of 20-40% in incremental buying over other ad forms
49% of people who purchased technology cited online video as “influential collateral” to prepare to make a purchasing decision
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14Cisco Confidential 14
cisco.com
Social networks
User Communities
Virtual Events
CiscoBlogs Blogs
Blogs
Home Base Outposts Passports
Listening StationTuning in to online Conversations
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16Cisco Confidential 16
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
“ Everyone on Earth will have 15 megabytes of fame. ”
M.G. Sriram, PhD
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
Social video is much more than broadcast
Video is becoming pervasive
Good storytelling is more important than ever
Know your objectives, select the right approach
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22Cisco Confidential 22
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
Thank you.