Download - Exo Austin Sales Plan 2016
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Exo Sales Plan 2016
Austin - Texas
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Sales Agent
Account Manager
Strategic Partnerships
Hello!I’m Alex ConcepcionI want to sell Exo Bars in Austin, Texas
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Background
Sales Brokered $1M+ in real estate transactions with Sea Grove Realty
Account Management Managed 50+ vacation rental home owner clients with Turnkey Vacation Rentals
Education BS Finance, BS Economics, Penn State University
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In this presentation you will see my plan to...
Sell Exo Bars in Austin Texas
Develop strategic relationships with online influencers
Design an effective workflow
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Why Austin Texas?
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Austin is Fit!
Austin is consistently ranked in the top 20 fittest cities in the US.
Sources:
NPR
Forbes
American Fitness Index
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Austin is Weird! (the good kind of weird)
Austin prides itself on being quite unusual. What better place to promote an unusual food?
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Acquire Targets
Crossfit Gyms
Independent Gyms
Grocery Chains
Fitness Events
Exo Austin Sales Process Outline
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Click here to see all Austin Targets!
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Subject: Crickets for Crossfitters
Hello <Crossfit Gym Owner>!
My name is Alex with Exo. We make tasty protein bars made out of crickets.
Yes, crickets.
Exo bars are paleo friendly, 100% natural, and boast a complete amino acid chain profile. We even partnered with one of the world's top chef’s to ensure their tastiness. Our bars were designed specifically with Crossfitters in mind.
If this sounds interesting I’d like to come by your box and provide some free samples for you and your members. If you like our bars we can discuss building a formal business relationship.
How does Tuesday, Feb XX at 5PM work for you?
Alex
Sample Outreach
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Goal Leverage audience of influential online outlets to promote Exo.
Guest Podcast Episodes
Podcast Sponsorships
Strategic Online Partnerships
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Rich Roll
Strategic Online Partners - Podcasters
Onnit Ben Greenfield
Barbell Shrugged Abel James Robb Wolf
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Option 1 - Become a Podcast guest
Pitch podcast host on why an episode about eating crickets would make for great content their audience will love.
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Subject: Are Crickets the New Super Protein?
Hello <Barbell Shrugged podcast host>!
I’ve been listening to your podcast for a while now and I’m a big fan. I’ve definitely taken advice on how to train while traveling from episode 154.
Anyways, I’m reaching out because I think I can help you make a great episode your audience will love. Exo, the company I work for makes protein bars out of crickets (yes, crickets). Exo bars were founded when college buddies, Gabi Lewis and Sewitz came upon using cricket protein when trying to make a protein bar that wasn’t filled with garbage or taste like total ass. As it turns out crickets are a pretty amazing highly sustainable protein source.
If you think there’s a good episode to be made here I’d love to work with you more to make it happen. In the meantime you can read more about Exo’s story Here.
Sample Outreach
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Option 2 - Become a podcast sponsor
I made a model detailing the potential profit from a single podcast sponsorship with the following assumptions….
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Podcast Sponsorship Profit Model Assumptions
# of Listeners Per Episode 5K-25K
Pre-Roll (15 Sec) CMP $18
Mid-Roll (60 Sec) CPM $25
Slots Purchased 1 Pre-Roll + 1 Mid-Roll
Conversion Rate 1%
# of Exo Boxes Sold Per Consumer
1
Price of Exo Box $36
Listener Discount 10% for 1 Box
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Podcast Sponsorship Assumptions
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ConclusionSponsoring a single podcast episode with 25K listeners can generate
nearly $7,500 in profit.
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WorkflowHow I will work remotely in Austin
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Workflow
Communication
- Regular communication with the Exo Team using tools like Slack & Gmail
Work Station
- I will use a co-working space as a base of operations such as WeWork
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Partnership Development
- Daily Podcast Listening to find and develop new business relationships with influencers
Workflow
Account Management
- Keep in regular contact with accounts using tools like Boomerang, Zendesk & Salesforce
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Alex Concepción, Sales
Born and raised in Miami, Florida, Alex studied Finance and Economics at Penn State where he developed a reputation for tricking people into eating strange foods like chicken liver-anchovy paté and pork belly. In his travels he has tasted the wonders of Spanish paella, Berlin’s currywurst, and Czech borscht. Alex has worked as a real estate agent and vacation rental specialist. Currently he lives in Austin, Texas where he trains in Crossfit, frolics around on Rainey Street, and complains about the lack of good Cuban food.
The most unusual thing he’s ever eaten: Undercooked pig’s brain.
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If you liked this presentation,
how about a 15-minute phone call
on Thursday January 14th at 1:00PM EST?
Thanks!
Let’s Chat!