Download - Every company is media company
![Page 1: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/1.jpg)
![Page 2: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/2.jpg)
EC=MCCorporate media;
publishing revolution
![Page 3: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/3.jpg)
What is blocking companies to become publishers?
![Page 4: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/4.jpg)
Strategy?Content?Organization?Technology?
![Page 5: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/5.jpg)
Comms responsible had no influence & controlOn-time & real-time PR was impossibleObstacles lead to less content
Brand missing outSocial channels as escape
![Page 6: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/6.jpg)
Technology was usually standard web CMS toolBuilt by general web designers; not specialists
Design was one dimensional; by the clientProject became expensive & incomplete
![Page 7: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/7.jpg)
Newsroom underperformance
Technology was quickly outdatedWorkflow enhancement was absent
Obstacles lead to less content
![Page 8: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/8.jpg)
Most content was not search engine optimized
Content could not be shared
No content engagement options
![Page 9: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/9.jpg)
The WhyCorporate media;a market vision
![Page 10: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/10.jpg)
New definition of ‘new
s’
Ability to decide amount & ‘depth’
Flexibility to plan ‘time’ for new
s
Freedom of choice: channel & form
Ability to share news
![Page 11: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/11.jpg)
Business model of traditional publishers under pressureBrands spend less on advertising
![Page 12: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/12.jpg)
Existing business model can’t finance earned mediaReduced sources for coverage & content creationLess opportunity for free publicity
![Page 13: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/13.jpg)
Free channel... but no controlIn search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment
![Page 14: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/14.jpg)
Brands are media outlets
Stakeholders, specialized blogs & industry portals
Brands expected to be opinion leadersDigital PR effort to address business conversion
![Page 15: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/15.jpg)
The HowCorporate media;a product vision
![Page 16: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/16.jpg)
CLOUD HOSTED
Power, speed, scalability and reliability
![Page 17: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/17.jpg)
CROWD INNOVATEDFeature & functionality development & improvement.
Utilizing the wisdom of the crowd: global PR professionals
![Page 18: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/18.jpg)
FUTURE PROOF
Fast web & social developments
![Page 19: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/19.jpg)
OPEN
Open API, connectivity with ‘best of breed’ solutions
![Page 20: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/20.jpg)
EFFICIENT
Workflow, development, and costs
![Page 21: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/21.jpg)
EFFECTIVE
Search, share, engage, and contribute
![Page 22: Every company is media company](https://reader033.vdocuments.mx/reader033/viewer/2022052906/558926a4d8b42ac72f8b4687/html5/thumbnails/22.jpg)
ContactBart Verhulst
Co-founder & CEOwww.presspage.com