Evaluation in Digital Media Graphics
Jobs Available in Digital Media Graphics: Graphic Designers Art Directors Animators Web Designers Digital Image Processors
Evaluation in Digital Media Graphics
Graphic Designers: Graphic design is a creative process in which a
graphic is made to convey a certain message to a specific audience, usually involving a relationship between a designer and a client
The field is also referred to as Visual Communication or Communication Design
This field is achieved through a specialized education in order to foster creative development
Evaluation in Digital Media Graphics
Skills of a Graphic Designer: Visual Arts
Using traditional media, photography, or computer generated art to implement in a design
Typography Defined as the art, craft, and techniques of type design
Page Layout The arrangement of elements on a page
Interface Design Involves user interactivity in website design
Evaluation in Digital Media Graphics
Skills of a Graphic Designer: Printmaking
Making artworks by printing on paper or other tangible materials or surfaces
Chromatics How eyes interpret color and how to organize those
colors to give the appropriate visual experience
Evaluation in Digital Media Graphics
Art Directors: A director of interpretive art in advertising,
publishing, film, television, the Web, and video games
Aids in the development of art pieces or a scene Unifies the vision of team members into one solid
product Translate desired moods, messages, concepts, and
underdeveloped ideas into imagery
Evaluation in Digital Media Graphics
Skills of an Art Director: Leader Organized Ability to Conceptualize Creative Have technical knowledge of production Responsible for overall look and functionality of
product Has final say in design and content of finished
product
Evaluation in Digital Media Graphics
Animators: Creates frames and key frames that make an
illusion of movement (animation) Frames and key frames are made up of images When you play the frames and key frames
consecutively, it will look like a movie Can work in a variety of industries and have a
variety of very specialized fields
Evaluation in Digital Media Graphics
Skills of an Animator (depending on specialty): Ability to conceptualize Creative Stop motion
Clay animation, cutout animation, graphic animation, model animation, object animation, pixilation
Computer animation 2D animation (Flash, PowerPoint, SVG), 3D animation
(motion capture, non-photorealistic rendering, skeletal animation, crowd simulation)
Cartoon animation
Evaluation in Digital Media Graphics
Web Designers: Web designers are designers who specifically
design websites for the Web Web designers will incorporate their skills and
knowledge in graphic design to create a finished product
Use of usability to create a finished product Web designers can work in many different fields
and have many different specialties to customize their careers
Evaluation in Digital Media Graphics
Skills of a Web Designer: Ability to conceptualize Creative Knowledge of markup languages
HTML XHTML XML
Knowledge of style sheet languages CSS XSL
Evaluation in Digital Media Graphics
Skills of a Web Designer: Knowledge of client-side scripting
JavaScript Knowledge of server-side scripting
PHP ASP
Knowledge of database technologies MySQL PostgreSQL
Evaluation in Digital Media Graphics
Skills of a Web Designer: Knowledge of multimedia technologies
Flash Silverlight
Evaluation in Digital Media Graphics
Data Image Processors: The job of a digital image processor is to look over
a graphic and edit the graphic accordingly for the product it is representing
Edits graphics as well as photographs and illustrations
Digital image processors sometimes act as liaisons between the graphic design team and the client
Evaluation in Digital Media Graphics
Skills of a Digital Image Processor: Ability to conceptualize Creative Leader Specialized technical knowledge needed to make
changes on a graphic Knowledge of photograph editing software and
graphic editing software