Download - Euro IA In The Kitchen
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Ruud RuissaardInformaat.nlSept 2008
Better content management through information architecture
Why IAs are needed in the kitchen
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Content management in the IA communityPresentations: Int’l IA Summit < 7% EuroIA < 2%
Mailing lists: SIGIA-L < 5% IxDA < 2%
Information architecture in the CM community
What’s happening?
Presentations: CM forum < 8%
Mailing list: CMS list < 11%
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MIND THE GAP
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MIND THE GAPBRIDGE THE GAP
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Front stage
Available information Features and functions +/- User experience
Structured content Search & find Navigation
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Back stage
Content management Systems
Content management Processes
Content management Organization
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No front stage UX without a backstage UX
No front stage without a back stage
Statement
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An example
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Abraham Icek Tuschinski (1886-1942)
Tuschinski
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Front stage UX
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Below the surface
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Below the surface
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Above the surface
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Back stage (past)
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Back stage (present)
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Back stage (neglected)
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An example
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* Courtesy of Ruth Ellison
Elements of restaurant UX *
Amount of choice on the menu Quality & price of food Quality and timing of service Hospitality and atmosphere Coordination between ‘black’ & ‘white’
Efficiency Profitability Quality of products
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Gordon Ramsay
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No front stage without a back stage
Statement
No front stage UX without a back stage UX
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Current state of ‘our kitchen’
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Processes Organization
Systems
Current CM practice
CM
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Technology Features
Experience (UX) & Expectations
Limited focus on systems
System
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37%
Source: Sixapart
Corporate satisfaction with CMS implementations
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IT
CM and IT
CMS
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Source: CIO
Some relevant statistics
On budget
On time delivery
Meet expected ROI
38%
59%
51%
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IsraelFranceBelgiumItalyNetherlandsRussiaSpain
8%6%4%4%4%4%4%
Source: http://news.bbc.co.uk
On time delivery: Europe
SwedenSwitzerlandCzech Republic GermanyDenmarkUKFinland
44%24%20%19%16%11% 8%
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Why most IT projects go wrong?
Requirements: ambiguous, incomplete and contradictory
Stakeholders: too many, hidden agendas and changing
Budgets: insufficient, inflexible and poorly managed
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Often overlooked as an imperative
Complexity is underestimated
CM crew is neglected
Lack of experience and expertise
Out-of-the-box deployment of CMS
Why most CM projects go wrong?
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Are the organizations to blame?
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Everybody can be a web designer!
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e-Gripe-SynergyEasy Site / Communit-E (ECMS)Ebiss ItemwareECMsuiteEktronemagiC CMSEskionExedo CMSExolog Total Website ManagementGridBuilderGX WebManagerHippo CMSI-Park PlatformIBAS CMSiBOLT PortalIbuildings E-business PlatformiCMSAspacts BViFocus Content ManagerImbrium (Open Source)InfodomeIntraxxion CMSIPROXItemPublisherIWES content management systeemLa MaquinaLivelinkLynkxMamboMediasurface
MercuryMMBaseMyAdminNedloketNucontroller CMSOctopussyOMA21One-to-One ContentOpenIMS - Content Mangement Server (CMS)ORCA CMSOvalon CMSPageProcessor CMSPASTRYcmspH8.CMSPhoundryPostNukePrositePSHEPublishHQRASterRoxen CMSScrivoSIMsiteSiteDirectorSiteFeelingSitemanagerSmartsite Content Management Server
SnelsiteStandaardsite.nlStellent Content Management SuiteSydox Communicty Content EngineT-siteTransiciel CMSTridiontriptic CMSTroyce® Software SuiteTYPO3VIP Content ManagerWAXTRAPPWeB CMSWeb-tools CMSWeb3 PSHEWeb4all R2WebGUIWebHare Application PortalWebworxxWIS CMSXsites CMSXtive CMSZappEngine®WebDirector
Source: Dutch government
CM systems of the Dutch government
Net Toolbox.Net CMS SitecoreAdd-itAnsanyMetaAriadneBasisschoolwebBoardwalk CMSBrein WebGenC-SpaceC2K-WCMCarerixCastManagecBaseChangerCimpleCMSCMS WebWorkCMS Enterprise platformCMS YentelcmsNetCoherenceConclusion CMSContainerContent Management Server 2002DatavosDigiLinks Content EngineDigitaal LoketDiscovery ServerdotGEM Gemeente-PortaalDPSDutchbrite Web-OS
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Processes Organization
Systems
Desired CM practice
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Information architect in the kitchen
Knowledge Skills Methods
Mindset Attitude Motivation
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To do list
1. Apply IA expertise to content management
2. Adopt a holistic approach
3. Advise the organization dealing with change (‘delta’)
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Holistic approach
Back stage mindset
Abstract actors
Efficiency
Reuse
Standardization
Productivity
Front stage mindset
Human
Creative
Emotional
Enjoyable
Usability
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Bridging the gap
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Advise the organization dealing with change
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Rule #1: Know your clientele
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Rule #2: Identify the actors
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Rule #3: Keep it F… simple
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Rule #3: Keep it F… simple
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Rule #4: Know your USP
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Important approaches
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APPROACH 1: Know the business
Content
CrewContext
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Desired practice Current practice
APPROACH 2: Design the makeable
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Desired practice Current practice
(‘delta’)
APPROACH 3: Orchestrate the change
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APPROACH 4: Communicate & cooperate
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And now…
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And now…
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Thanks!
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