Download - Ethan Arpi - Manual de Marketing BRT
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EMBARQ
De Cá Para Lá
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EMBARQ
EMBARQ no mundo
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Que queremos evitar?
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Que queremos evitar?
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Duas problemas
UMA FALTA de planejamento e recursos dedicados à comunicação e marketing
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From Here to There
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Duas problemas
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EMBARQ
Duas problemas
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Tres objetivos de marketing e comunicação
Atrair novos usuários que atualmente usam transporte particular, como automóvel e motocicleta
Manter aqueles usuários atuais do transporte coletivo que estejam se sentindo compelidos a comprar um veículo particular
Assegurar apoio político e financeiro de representantes do governo.
1. 2. 3.
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Os oito lineas de trabalho
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Marca e identidade
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EMBARQ
Marca e identidade
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Marca e identidade
Qualidade
Respeito (do publico)
BRT
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Marca e identidade
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Marca e identidade
Marca de mãe
IPad IPod ITunes IMac IPhone
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EMBARQ
Marca e identidade
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Marca e identidad
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1 2
3
4 5
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Marca e identidade
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Comunicação interna
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Educação dos usuários
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Sistemas de informação ao usuário:
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Sistemas de informação ao usuário:
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Sistemas de informação ao usuário:
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EMBARQ
Sistemas de informação ao usuário:
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Campanhas de marketing
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EMBARQ
Campanhas de marketing
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Relações Públicas e Comunicação Externa
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EMBARQ
Relações Públicas e Comunicação Externa
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Sistemas de feedback
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Sistemas de feedback
Pesquisas! Pesquisas! Pesquisas!
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Engajamento Online