1. THE EPIPHEO STORY ARC

2. WHO IS YOUR AUDIENCEAND WHAT DO THEY WANT? 3. WHO IS YOUR AUDIENCEAND WHAT DO THEY WANT?WHO ISNT YOUR AUDIENCE? 4. WHO IS YOUR AUDIENCEAND WHAT DO THEY WANT?WHO ISNT YOUR AUDIENCE?YOU CANT SAY EVERYONE. 5. WHO IS YOUR AUDIENCEAND WHAT DO THEY WANT?WHO ISNT YOUR AUDIENCE?YOU CANT SAY EVERYONE.PERSONA STATEMENT 6. WHAT PROBLEMS DO THEYTYPICALLY RUN INTO? 7. WHAT PROBLEMS DO THEYTYPICALLY RUN INTO?BUT... 8. WHAT PROBLEMS DO THEYTYPICALLY RUN INTO?BUT...NO JARGON ZONE 9. WHAT PROBLEMS DO THEYTYPICALLY RUN INTO?BUT...NO JARGON ZONEBUILD EMPATHY 10. WHAT IS THAT REALLY COSTING THEM? 11. WHAT IS THAT REALLY COSTING THEM?HIERARCHY OF NEEDS 12. WHAT IS THAT REALLY COSTING THEM?HIERARCHY OF NEEDSMEANINGFUL SENSE OF LOSS 13. WHAT IS THAT REALLY COSTING THEM?HIERARCHY OF NEEDSMEANINGFUL SENSE OF LOSSPAIN 14. HERES AN IDEA THAT FIXESALL THOSE PROBLEMS. 15. HERES AN IDEA THAT FIXESALL THOSE PROBLEMS.EPIPHANY / IDEA 16. HERES AN IDEA THAT FIXESALL THOSE PROBLEMS.EPIPHANY / IDEAWHAT + WHY - HOW 17. SO THEY CAN GET THE THINGTHEY REALLY WANT. 18. SO THEY CAN GET THE THINGTHEY REALLY WANT.HIERARCHY OF NEEDS 19. SO THEY CAN GET THE THINGTHEY REALLY WANT.HIERARCHY OF NEEDSWHY SHOULD YOU CARE? 20. SO THEY CAN GET THE THINGTHEY REALLY WANT.HIERARCHY OF NEEDSWHY SHOULD YOU CARE?IMPORTANT: YOUR AUDIENCE DOESNTCARE ABOUT YOU. 21. CALL TO ACTION. 22. CALL TO ACTION.GENERATE MOTIVATION 23. CALL TO ACTION.GENERATE MOTIVATIONMAKE NEXT STEP CLEAR AND EASY 24. THANK YOU!