Download - Ep social media present vs 02
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THE EVOLVING ROLE OF SOCIAL MEDIA
IN EMERGENCY MANAGEMENT
EMERGENCY
PREPAREDNESS
CONFERENCE
VANCOUVER, 2011
KRISTOPHER HAYNE
BUSINESS AREA EXPERT
EMBC
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AGENDA
Smarter Governments
Social Media
Situational
Awareness
CrowdSourcing
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SOCIAL MEDIA
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SOCIAL MEDIA…
ARE ABOUT TECHNOLOGIES & …
IT’S ABOUT WHAT THEY ENABLE…
MASS COLLABORATION USED TO MONITOR, DISSEMINATE AND
EXCHANGE INFORMATION …
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SOCIAL MEDIA STAGES…
STAGE 1…
USE AN AWARENESS TOOL OR LISTENING TOOL…
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SOCIAL MEDIA STAGES…
STAGE 2…
USE AS A ONE-WAY COMMUNICATION TOOL…
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SOCIAL MEDIA STAGES…
STAGE 3…
USE AS A TWO-WAY COMMUNICATION TOOL…
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SOCIAL MEDIA STAGES…
STAGE 4…
USE AS A TOOL TO LEVERAGE THE COMMUNITY…
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SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
. . . Creating Opportunities and Challenges for EM
Situation
Awareness
Analysis
Community
Awareness
• Open Data
• Mobile Tech
• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems with
Diverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
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Social Technologies are about
understanding the world faster
1. Meeting and managing citizen expectations
2. Increasing situational awareness
3. Crowdsourcing and leveraging citizens as force
multipliers
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SITUATIONAL AWARENESS
Situation awareness, is the perception of
environmental elements with respect to time and/or
space
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SITUATIONAL AWARENESS – 2007 San Diego County Fires…
http://maps.google.com/help/maps/getmaps/#kpbs
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SITUATIONAL AWARENESS TOOLS - TRENDSMAP
trendsmap.com
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JAPAN
SITUATIONAL AWARENESS – JAPAN- PERSONAL MESSAGES …
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SITUATIONAL AWARENESS TOOLS - BCEMAP
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SITUATIONAL AWARENESS TOOLS – GOOGLE FUSION TABLES
http://mattstil.es/viz/london.html
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Senate Homeland Security Hearing on Social Media as Disaster
Communications Tool – May 5, 2011
SITUATIONAL AWARENESS
“THE SOONER WE ARE ABLE
TO COMPREHEND THE FULL
SCOPE OF THE DISASTER,
THE BETTER ABLE WE ARE TO
SUPPORT OUR CITIZENS AND
FIRST RESPONDERS. FOR
THAT REASON, WE MUST
SEEK OUT AND INCORPORATE
INFORMATION PROVIDED BY
THE PUBLIC.”
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SA is about understanding the world
through
1. Time
2. Space
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CROWDSOURCING
“Crowdsourcing is how the power of the many can
be leveraged to accomplish feats that were once
the responsibility of a specialized few” Jeff Howe.,
2008.
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CROWDSOURCING / VGI…
VGI HAITI EARTHQUAKE SUPPORT
OPEN STREET MAP – PROJECT HAITI
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CROWDSOURCING /VGI HAITI EARTHQUAKE SUPPORT …
VGI HAITI EARTHQUAKE SUPPORT
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CROWD SOURCING / VGI HAITI EARTHQUAKE SUPPORT…
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SMARTER GOVERNMENTS
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WHAT DOES ALL THIS MEAN?
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SOCIAL TECHNOLOGIES ARE BEING INTEGRATED
Creating New Sources of Information
Creating Smarter Governments…
Situation
Awareness
Analysis
Community
Awareness
• Open Data
• Mobile Tech
• Geo-Location
Social
CrowdSourcing
Enriching GIS Systems with
Diverse Observations,
Perceptions and Opinions
Mobile
Open Data
Validated Information
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SOCIAL MEDIA IN CRISIS
THINGS TO CONSIDER…
1. Start with
Authoritative Data
2. Don't create a citizen
data silo
3. Let citizens know
what your monitoring
4. Respond to Feedback
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THANK YOU FOR YOUR ATTENTION
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MONITORING TOOLS