Download - Entrepreneurship is product management
![Page 1: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/1.jpg)
ENTR
EPREN
EURSH
IP IS
PRODUCT M
ANAGEMEN
T
![Page 2: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/2.jpg)
WHO AM I
• Co-founder @ Pokerspace.com, Lush Apparel • Senior Product Manager @ Miovision• Co-Founder @ Roadmunk
Bookworm, rock climber, improv enthusiast & skier
![Page 3: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/3.jpg)
Startup Product Management
• Early ideation • MVP vs MSP • Design is not a luxury• Delighting early audience
and its tradeoffs
EntrepreneursProduct Managers
Let’s talk here, about the subtle differences.
![Page 4: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/4.jpg)
What starting can look like.
![Page 5: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/5.jpg)
Early Ideation: How to Choose and Validate
Eg: Bookxor was a tool for students to read and annotate lecture notes. In return, professors could see usage and readership analytics on their course notes.
![Page 6: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/6.jpg)
Early Ideation: How to Choose and Validate
●Student & Professor○ Have you searched for a tool that does this?○ How much do you love current offering (1-10)?○ Problem 1-10?
Eg: Bookxor was a tool for students to read and annotate lecture notes. In return, professors could see usage and readership analytics on their course notes.
“7 means they’re being Canadian polite and it’s probably a zero.”
![Page 7: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/7.jpg)
Real interview questions from PM
1. Do you have a current offering that’s easily displaced even if you don’t like it? (ie. BANT)
2. If you didn’t have this product for another year, what how would you feeling?
3. If our product / service did this, how often would you use it? If not daily, what would make it daily?
4. How much would you pay and if it’s fully featured how much do you expect the organization to commit? How much can you put down now?
If they’re not very excited, then assume they’re not interested at all.
![Page 8: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/8.jpg)
Early Ideation: Where we started
We started out as a requirements management platform.
Even though we did 3 months of interviews, we did not ask the right questions and left it open-ended.
It wasn’t until I opened up my new idea in a P2P roundtable and someone said:
“I’ll pay for that, seriously!”
![Page 9: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/9.jpg)
Early Ideation: Two-Week Validation for Roadmapping
1. Spent $500 on Google AdWords
2. Got 120 sign-ups and people messaging us asking questions
3. Let’s just make a few people very very happy
Product manager - Let’s validate the market even more! Entrepreneurial PM- We have one customer and 4 months of runway, let’s go!
“Nail the problem first and if you can, the market”
![Page 10: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/10.jpg)
![Page 11: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/11.jpg)
MVP vs MSP
![Page 12: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/12.jpg)
Minimal Viable Product
![Page 13: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/13.jpg)
Minimal Viable vs Saleable Features
MVPs MSPs
● Enable Conversation ● Drive a Sale
● Feedback after release ● Driven by Design
● Difficult for investors ● Feedback required prior to
● Investors can see results
![Page 14: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/14.jpg)
Examples for MVP & MSP
MVPs MSPs
● Google Chrome only ● Fit to PowerPoint
● Deletion of account ● Export to Private / Password protected URL
● Simple permission system
● Corporate branding and colours
● Drag-and-droppable UI everywhere
![Page 15: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/15.jpg)
Design is not a Luxury.
![Page 16: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/16.jpg)
“Design is the fastest way to differentiate and capture market
attention.”
![Page 17: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/17.jpg)
Design Principles & Language
● 3-click mentality● Cognitive Load● Play within the lines ● Tactful transitions
RelateIQ, Dribbble, Google Drive, Slack
![Page 18: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/18.jpg)
How does the Kano Model differ for startup product managers?
![Page 19: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/19.jpg)
![Page 20: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/20.jpg)
Traditional PM
Startup PM
![Page 21: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/21.jpg)
But my sales guy just closed a six-figure deal and they want us to build the moon?
![Page 22: Entrepreneurship is product management](https://reader038.vdocuments.mx/reader038/viewer/2022102322/587e06e91a28abe11a8b5f79/html5/thumbnails/22.jpg)
Want Delighters and will pay!
Show adoption/growth in their org
Raising $ seed becomes easier
Tell sales to avoid these people