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Kauffman Labs Coding WorkshopUX Design
@shoobe01
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EntrepreneurialUser ExperienceImproving your products on a shoestring.
@shoobe01
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UX = User Experience
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Make good toaster ovens, not more
features.
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UX is not just UI.
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Define, then design.
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First, find out:
• What is your audience?• What are their goals?• What are they using now to
solve this need?• What goals does your
organization have?
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Nothing.
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Don’t design for yourself.
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Defining your audience:
• It is never “everyone.”• Be specific.• Avoid demographics. • Tasks, goals, behaviors.
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Defining your audience…
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User centered design.
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KJ (Post-It®) Process:
• Determine focus questions• Get in a room• Answer questions• Put up answers• Group answers, label groups• Vote on most important groups
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Focus Questions:
• What is the product?• What is it’s one main purpose? • What one problem does it solve?• Who will use the product?
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Learn what you know.
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KJ (Post-It®) Exercise:
• “What one problem does it solve?”
• Put up answers• Group answers (draw a circle)• Label groups (write the label)• Pick the top three groups
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An app is not a mobile strategy.
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“I'm as interested in "channels" as a thing when designing ecosystems as I am in pages when reading a book.”
– Andrea Resmini
@resmini
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“Sadly, no decision about architecture is a decision, one that will determine your success or failure as a company.”
– Michael Sharkey, Bislr
@michaelsharkey
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Post It® notes.
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Don’t build a website (or app):
• Where are the users?• How are they distracted?• How else can they get the task
done?• Will users automatically come
back, or do you have to re-engage them?
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What channel are you missing?
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Solve these problems.
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Which channel?
• Where are the users?• How are they distracted?• How else can they get the task
done?• Will users automatically come
back, or do you have to re-engage them?
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Philosophy, Not Process
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Ask for help.
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Homework…
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Contact me for consulting, design, to
follow up on this deck, or just to talk:
Steven Hoober
+1 816 210 045
@shoobe01
shoobe01 on:
www.4ourth.com
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EntrepreneurialUser ExperienceImproving your products on a shoestring.
@shoobe01
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Who’s new?
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Confused by Monday?
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“…inequality is where the opportunities/challenges for design really are.”
– Andrea Resmini
@resmini
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Embrace failure and complexity.
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There is no happy path.
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Information snacking &re-engagement.
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User centered execution
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Cleaning your room.
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Look over your shoulder.
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Heuristic evaluations.
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Set constraints.
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Know your audience.
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Know what the audience uses.
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Know how your audience works.
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Don’t forget the browser.
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Think about the ecosystem.
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Don’t get lost.
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Thing
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Thing
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Validate your work.
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Mobile-friendly analytics.
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Context is more important than working code.
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Find your audience.
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One on one.
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Ask them, don’t tell them.
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Your memory is terrible.
5959
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Make good decisions.
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Don’t trust users.
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Philosophy, Not Process
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Ask for help.
66
Contact me for consulting, design, to
follow up on this deck, or just to talk:
Steven Hoober
+1 816 210 045
@shoobe01
shoobe01 on:
www.4ourth.com
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Contact me for consulting, design, to
follow up on this deck, or just to talk:
Steven Hoober
+1 816 210 045
@shoobe01
shoobe01 on:
www.4ourth.com
