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CHINESE MEDICAL HALL
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HISTORY OF TRADESCHINESE MEDICAL HALL
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Who’s the creator of Chinese Medicine ?
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Shen NungName
Achievement Harvested and codified wild herbal
medicine
THE FATHER OF CHINESE MEDICINE
OccupationChinese Emperor
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TRADITIONAL CHINESE MEDICINE HALL Provide one stop
traditional chinese medical treatment
Chinese Physician Chinese Medical Counter Provide herbs Identify patient’s medical
condition
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MODERN CHINESE MEDICAL HALL
Provide medical treatment
Selling herbal soup sachets , desserts and teas
Selling western medicine and miscellaneous goods
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DESCRIPTION OF BUSINESSES
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HISTORYThe Beginning
Market needs, lack of medical center, job that mostly chinese do.
The Original Shop The current shop is just diagonal from the original shop which was destroyed
during WWII.
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BRIEF DESCRIPTIONFounder
Lee Pak Fong
Opened in 1933 1988 (move after WWII)
Now Running 4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia
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HISTORY The Beginning
His father started this business due to a strong interest in chinese medicine.
The Original Shop The shop was originally run with his two
brothers. Due to some conflict, the owner started his current shop which is
located just opposite the street.
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BRIEF DESCRIPTIONFounder
Liew Xin
Opened in 1965
Now Running 2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
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COMPARATIVEANALYSIS
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All competitors located at the same street [ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise Berhad
Eu Yan Sang International Ltd.
COMPETITORS OF CHENG WOH MEDICAL HALL
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COMPETITOR #1 POH AUN TONG
Established 1965
Products: Herbs & Services
Source: Local & Overseas
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COMPETITOR #2 HAI O ENTERPRISE
Established 1975
Products: Medicines, Teas, Wines
Source : Manufacturer
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COMPETITOR #3 EU YAN SANG
Established 1885
Products: Herbs, Medicines, Food, Supplements.
Source: Manufacturer
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COMPETITORS OF KEEN HING ENTERPRISE
Kien Fatt Medical Store
Yong Fong Thai Sdn.Bhd.
Located at the busy walkway of Petaling StreetThese shop were very closed to each other.
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COMPETITOR #1 KIEN FATT MEDICAL STORE
Established1967
Category: Traditional Chinese Pharmacy
Newly Renovated
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COMPETITOR #2 YONG FONG THAI
Established1975
Category: Traditional Healthcare Therapy
Newly Renovated
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COMPETITION STRATEGY #1 PRICING
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COMPETITION STRATEGY #2 ADVERTISING
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COMPETITION STRATEGY #3 SIGNATURE PRODUCT
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COMPETITION STRATEGY #4 QUALITY OF SERVICES
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OBSTACLES FACED BY NEW BUSINESS
Large Capital Professional Knowledge Reputation
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SIMILARITIES
Main Products
Current Branches
Atmosphere
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DIFFERENCE #1
History
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DIFFERENCE #2
Location
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DIFFERENCE #3
Workers
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DIFFERENCE #4
Future plan
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DIFFERENCE #5
Target Market
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DIFFERENCE #6
Media
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DIFFERENCE #7
Combating Competition
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DIFFERENCE #8
Reason Of Starting The Business
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DIFFERENCE #9
Product Source
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DIFFERENCE #10
Annual Revenue
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RECOMMENDATIONS
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Limited choices of products.
CHENG WOH MEDICAL HALL Stagnant expansion of
branches
Sell various products Expansion
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KEEN HING MEDICAL HALL
Limited services Weak Advertising
Product sources from China
Provide medical consultation
Advertise Get local products