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Engaging Students in Energy Management
Albert Young
Energy Conservation Officer
University of GlasgowBristol 14 September 2004
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Energy and SustainabilityEnergy and sustainability issues are of increasing
importance to Universities Energy reduction is of particular importance because
of the emissions associated with its production & use Kyoto has galvanised the UK government and EU
into taking action• EU Emissions Trading Scheme
• Government energy target (60% reduction by 2050)
• Generator renewables obligation
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University of Glasgow
• Large University - 25,000, 300 buildings,1451
• Signatory to the Talloires Declaration and Copernicus Charter affirming our support for SD
• Annual Utility spend £3.5m - £2m on electricity
• 50% of power from green sources
• Energy approach to campus has been energy efficiency accredited (1998)
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Principal areas of Energy Management focus
• Energy procurement • Energy efficiency investment Cost reduction of £3.2m
achieved to date from energy purchasing savings and reinvestment in energy efficiency
• Monitoring of bills and consumptions ~£64k p.a. reclaim from utility suppliers
• Raising energy awareness by various methods including inductions, fresher publicity,campaigns and videos
Student representation on Energy Management Committee
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Students as a resource in campus energy management
StudentEngineering (M&E)
Project WorkEnergy auditing, power
studies, modelling, equipment testing. (9)
Energy awareness campaigns (3)
Marketing
Others Sustainability web-sitePsychology student (Solving
the problem of energy conservation at GU through the utilisation of a conceptually pluralistic problem solving model)
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Development of Awareness Campaign
• How do we start converting people to reduce waste
• Energy awareness campaign grew incrementally– Poster campaign – An energy awareness day campaign– Subsequent events were expanded to week long
campaigns
• Methodology developed in conjunction with the Business School - 3 final year marketing dissertation projects based on energy conservation
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Student input to campaigns
• All round involvement – planning, people (press office, rector, media services, printers, student press etc), deadlines
• Creative ideas – design of publicity material - posters, wall planners etc
• Market research – evaluation exercises- did we speak with one voice, determine what students want
• Enthusiasm
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Energy Awareness Campaign ResultsEvent Building/Faculty %Saving
Energy Savings Day29/2/96
Joseph BlackVeterinary Faculty
15.016.3
Energy Savings Week1996/97 - Feb
BowerBoyd OrrDavidsonRankine
StairWest Medical
Wolfson
9.58.33.12.07.6
13.211.3
Energy Savings Week1997/98 - Mar
Gilbert ScottAnatomy
Hetherington
6.210.58.8
Energy Savings Week2000/01 - Dec
Adam SmithBower
Gilbert ScottHetherington
James Watt SouthMathematics
8.26.88.99.04.56.4
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Campaign Methodology
• Briefing meetings with staff held prior to the week emphasising the benefits of reducing waste
• Leaflets/flyers handed out (students) & articles in the University press exhorting staff and students to save energy by good house keeping
• Reinforced with e-mail address for comment and suggestions and Web page
• Awareness video produced in house
• £50 prize for the best energy saving suggestion
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Staff and Student Suggestions
• Typically around 200 received by email– increase in sustainability awareness
• Ranging from Recycling of photocopy paper/ collection of rainwater from roofs
• To the use of miners lamps for cleaners/ the installation of tented ceilings
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Briefing Meeting
So How Can You Help - draw parallel with energy use in the home
• It is easy to take control over lights, TV etc
• Insulation, heating controls, efficient lamps, check tariffs.
• Possible to save up to £300 per annum
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Staff Influence
There are two main factors which influence energy performance on campus
• Building factors controlled by the Estate function e.g. services & fabric
• People factors - How occupants use a space.– Users have biggest influence on space types such as offices,
laboratories, book-stack areas, tutorial rooms & study bedrooms etc
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User Actions To Save Energy• Think about how you use your desk top equipment
– Switch off computers at the end of the working day (80% reduction) and ensure power-down features are engaged
– A PC & printer left on permanently releases 1 tonne CO2 pa
• Switch off unnecessary lighting and use natural daylight– Save 30 Kg p.a.CO2 emissions by switching off a lamp for 1hr/day. – In laboratories switch off equipment when not in use
• Purchase energy efficiency appliances– Look at appliance energy labelling and take whole life costing taking
into account– Subsidy from energy budget for energy efficient equipment
• Report faults to Estates department
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Good House-keeping Campaign
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Flyer/Poster Design
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Flyer/Poster Design
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Summary of Energy Awareness Campaign Approach
• Overall objective - to develop a truly integrated marketing approach for the energy awareness campaign
• Definition of the problem - Lack of awareness on energy & environmental issues
• Target Market– New Student Community
– New Staff at Induction Phase
– Halls of Residence Students
– All Extant Staff and Students
• The Main Players
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Fresher’s Bookmark Designs
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Vehicles of Communication
Student dissertation work identified 18 avenues of communication
• Posters, bookmarks & leaflets, University Press, Payslip messages, Departmental presentations and meetings, e-mail.
• Web page with suggestions e-mail address, Prize for best suggestion
• Seek external sponsorship
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Energy Awareness Campaign Conclusion
• Demonstrated a savings potential of ~ 10%
• Co-ordinated approach using academic and non academic expertise
• Target Market, Main Players, Method of communication
• Student input-valuable resource