![Page 1: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/1.jpg)
© 2011 MediaMind. A division of DG
DEAN DONALDSON
NOW PLAYING WORLDWIDE
ENGAGEMENT EVERYWHERE
Global Director of Innovation
[ ]
![Page 2: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/2.jpg)
© 2011 MediaMind. A division of DG
![Page 3: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/3.jpg)
© 2012 Digital Generation Inc. All rights reserved.
History of Innovation
![Page 4: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/4.jpg)
© 2012 Digital Generation Inc. All rights reserved.
15Television | Online70
![Page 5: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/5.jpg)
© 2011 MediaMind. A division of DG
![Page 6: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/6.jpg)
© 2011 MediaMind. A division of DG
![Page 7: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/7.jpg)
© 2011 MediaMind. A division of DG
D-DAY
per month for huge waste =consumers are ‘cord-cutting’$75
![Page 8: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/8.jpg)
© 2011 MediaMind. A division of DG
![Page 9: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/9.jpg)
© 2011 MediaMind. A division of DG
![Page 10: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/10.jpg)
© 2011 MediaMind. A division of DG
![Page 11: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/11.jpg)
© 2012 Digital Generation Inc. All rights reserved.
![Page 12: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/12.jpg)
© 2012 Digital Generation Inc. All rights reserved.
50”
![Page 13: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/13.jpg)
© 2012 Digital Generation Inc. All rights reserved.
50% installed on TV’s by end of 2012
![Page 14: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/14.jpg)
© 2012 Digital Generation Inc. All rights reserved.
21%bought a new TV in the last year
Leichtman Research Group
![Page 15: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/15.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Leichtman Research Group
30% TVs in US homes are now ‘connected’(either direct, via BluRay or Game Console)
![Page 16: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/16.jpg)
© 2011 MediaMind. A division of DG© 2011 MediaMind. A division of DG
TV is a geography. A place. A function.
It is not just a box in the corner of the room.
![Page 17: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/17.jpg)
© 2011 MediaMind. A division of DG
Evolution
content + apps + ads
![Page 18: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/18.jpg)
© 2011 MediaMind. A division of DG
![Page 19: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/19.jpg)
On your television.
© 2011 MediaMind. A division of DG
Apps.
smart TV
![Page 20: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/20.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Apps 2011 = 30%2015 = 90%
![Page 21: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/21.jpg)
© 2011 MediaMind. A division of DG
Power of XBox in the palm of your hand
![Page 22: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/22.jpg)
© 2011 MediaMind. A division of DG
![Page 23: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/23.jpg)
5 years
10 years
© 2011 MediaMind. A division of DG
![Page 24: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/24.jpg)
© 2011 MediaMind. A division of DG
![Page 25: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/25.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Full HD 1920 H v 1080 V 2.1 million pixels
4K 4096 H v 2160 V 8.8 million pixels
SD (NTSC) 720 H v 480 V 345,600 pixels
HD
HD 4K
4xUltra Definition TV
![Page 26: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/26.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Connected TV
“ we see an increasing blur between the TV set and the PC, with on-demand content flowing seamlessly between the two”
Charlie Ponsonby, Simplify Digital on why higher speeds would drive changes in the way people use the web.
![Page 27: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/27.jpg)
© 2012 Digital Generation Inc. All rights reserved.
91% Internet Traffic will be video by 2014
(Today it makes up about 40%!!)
Connected TV
![Page 28: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/28.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Disk to Digital
• Register your existing DVDs
• Download a digital copy for $1
2xElectronic Sell-Through (EST)
+ rental growth by 2015
“Won’t compensate disc decline”
![Page 29: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/29.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Free-to-view
International TV Org, 2010
Over-The-Top (OTT)
The delivery of video, via the internet, directly to user(s) connected devices.
ADVERTISING IS THE ONLY ANSWER
![Page 30: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/30.jpg)
© 2012 Digital Generation Inc. All rights reserved.
14Average 65 year old
Years watching videocontent during lifetime
Nielsen 2011
![Page 31: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/31.jpg)
© 2011 MediaMind. A division of DG
5:09Average US Consumer
![Page 32: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/32.jpg)
© 2011 MediaMind. A division of DG
Average Digital Native 18-24
3:300:49 web | 0:20 mobile‘cord-shavers’ vs ‘cord-nevers’
![Page 33: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/33.jpg)
© 2011 MediaMind. A division of DG
TV
![Page 34: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/34.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Modern Family Viewing
ABC Q4 2011
• 95% watch DVR content within 3 days to keep in sync
• Online viewing is 3x due to missed not free content
![Page 35: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/35.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Modern Family Viewing
Leichtman Research Group / Deloitte
10%now watch video online weekly
![Page 36: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/36.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Modern Family Viewing
Leichtman Research Group / Deloitte
9% cut their cable subscription
![Page 37: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/37.jpg)
© 2011 MediaMind. A division of DG
2x5% of all ads served
![Page 38: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/38.jpg)
© 2011 MediaMind. A division of DG
~40%
![Page 39: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/39.jpg)
© 2011 MediaMind. A division of DG
MOBILE OPERATOR
NETWORKS
1
2
D I R E C T
![Page 40: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/40.jpg)
© 2011 MediaMind. A division of DG
MOBILE OPERATOR
NETWORKS
1
2
D I R E C T
Cost Speed
Complexity
Flexibility ALWAYS ON
![Page 41: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/41.jpg)
© 2011 MediaMind. A division of DG
MOBILE OPERATOR
NETWORKS
1
2
D I R E C T
TRUE Rich MediaExperience
Data Plans
![Page 42: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/42.jpg)
© 2011 MediaMind. A division of DG
2Mbs
![Page 43: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/43.jpg)
© 2011 MediaMind. A division of DG
100MbsDownload a HD movie in under 5 mins!!
Faster than most Broadband today...
![Page 44: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/44.jpg)
© 2011 MediaMind. A division of DG
1
2
Closed Controlled Proprietary
W E B T V
O N L I N E V I D E O
IPTV / TVE
LINEAR BROADCAST MANAGED NETWORK
Terrestrial / Cable Satellite / Internet
![Page 45: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/45.jpg)
© 2011 MediaMind. A division of DG
1
2
W E B T V
O N L I N E V I D E O
IPTV / TVE
LINEAR BROADCAST MANAGED NETWORK
Terrestrial / Cable Satellite / Internet
Disruptive Original
Programming
$M’s
Unbundle
TVE
![Page 46: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/46.jpg)
© 2011 MediaMind. A division of DG
1
2
Exceed Existing
Deals
Distribution Rights Money Upfront
Solid User BaseOwn InfrastructureQuad-play Deals
![Page 47: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/47.jpg)
© 2011 MediaMind. A division of DG
1
2
Exceed Existing
Deals
Distribution Rights Money Upfront
Solid User BaseOwn InfrastructureQuad-play Deals
LOCK via OS
iTV
![Page 48: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/48.jpg)
© 2011 MediaMind. A division of DG
3 Ways to Watch Video: Live, Free VOD & Paid VOD
TVE
Apps
Content Syndication
Distribution
Content Owners
ContentAggregators
Subscription Service
VOD LibraryTVE
Apps
TVE
Ad RevenueTV Apps
Tablet Apps
Mobile Apps Web
(Direct to Consumer)N/AN/A
Content Syndication
IP EnabledCable/Sat IP EnabledCable/Sat
CE Manufacturer Around the Content Ad Inventory
VOD ConsumptionLive TV Consumption
Around the Content Ad Inventory
N/A
![Page 49: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/49.jpg)
© 2011 MediaMind. A division of DG
Everyone wants to do Everything
Creation Aggregation Distribution ConsumptionRights Holders
Content CreatorsRights Dealers
Program PackagersNetwork Operators Access Providers
Device Manufacturers End Users
![Page 50: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/50.jpg)
© 2011 MediaMind. A division of DG
Everyone wants to do Everything
Creation Aggregation Distribution ConsumptionRights Holders
Content CreatorsRights Dealers
Program PackagersNetwork Operators Access Providers
Device Manufacturers End Users
![Page 51: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/51.jpg)
© 2011 MediaMind. A division of DG
Simplify the Ecosystem: Buyers, Vendors & Sellers
![Page 52: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/52.jpg)
© 2011 MediaMind. A division of DG
Simplify the Ecosystem: Buyers, Vendors & Sellers
Seller (premium)
Seller (premium &
non-premium)
Seller (premium &
non-premium)
Seller (premium &
non-premium)
Seller (non-premium)
Seller (non-premium)
Seller (non-premium)
Seller (non-premium)
Vendor
Vendor
Vendor
Vendor
Vendor
Buyer
![Page 53: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/53.jpg)
S© 2011 MediaMind. A division of DG
The S-Curve of InventoryDirect Buy
UpfrontPrivate Marketplace, RON
Exchange / Network Buy
Short Form Long Form
Non
-Pre
miu
m
Pr
emiu
m Shortage (Inventory) Surplus
$$$$$$$$$$
![Page 54: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/54.jpg)
TV Online Mobile
26
156
© 2012 Digital Generation Inc. All rights reserved.
Global Ad Economy (Billions)
240
1/3
5
72
184160
27
• Mobile = online & online = TV
ZenithOptiMedia
![Page 55: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/55.jpg)
TV Online Mobile
26
156
© 2012 Digital Generation Inc. All rights reserved.
Global Ad Economy (Billions)
240
1/3
5
72
184160
27
• Mobile = online & online = TV
ZenithOptiMedia
• Difference between online + TV is narrowing
65%
35%
83%
17%
![Page 56: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/56.jpg)
Rich Media Online Video Standard Ads
© 2012 Digital Generation Inc. All rights reserved.
US Online Ad Growth (Billions)
1/3• Rich Media growth is stagnating
• Online video is set to explode!!eMarketer Q3 2011
![Page 57: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/57.jpg)
Rich Media Online Video Standard Ads
© 2012 Digital Generation Inc. All rights reserved.
US Online Ad Growth (Billions)
1/3
$7.7bn• Rich Media growth is stagnating
• Online video is set to explode!!eMarketer Q3 2011
![Page 58: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/58.jpg)
© 2012 Digital Generation Inc. All rights reserved.
2012 Online Ad Revenue
Brightroll Q4 2011
Publisher’s Anticipate
VIDEO to be highest revenue generator
• 63% plan a CPM increase
• 33% Agencies cite cost as
factor limiting video growth
![Page 59: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/59.jpg)
S© 2011 MediaMind. A division of DG
2011: $2.6B Online Video MarketDirect Buy
UpfrontPrivate Marketplace, RON
Exchange / Network Buy
Short Form Long Form
Non
-Pre
miu
m
Pr
emiu
m Shortage (Inventory) Surplus
$$$$$$$$ $$
$2.07Bn
$0.60Bn
![Page 60: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/60.jpg)
S© 2011 MediaMind. A division of DG
2014: $7.66B Online Video MarketDirect Buy
UpfrontPrivate Marketplace, RON
Exchange / Network Buy
Short Form Long Form
Non
-Pre
miu
m
Pr
emiu
m Shortage (Inventory) Surplus
$$$$$$$$ $$
$5.95Bn
$1.72Bn
![Page 61: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/61.jpg)
© 2011 MediaMind. A division of DG
2014: Media Revenues Split (net USD MM)
DistributorsPremium AggregatorsLongtail Content AggregatorsVideo Ad NetworksAd Exchanges / DSPsPremium Content OwnersLongtail Content Owners
![Page 62: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/62.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Easier to find contentBuilt-in new devicesCheaperExclusively onlineOther
![Page 63: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/63.jpg)
© 2011 MediaMind. A division of DG
2014: TVE to add $10Bn pa Advertising
NA revenues (content owners)
SUBSCRIPTION$85Bn
ADVERTISING$80Bn
SUBSCRIPTION$1.7Bn
ADVERTISING$10Bn
SUBSCRIPTION$??
ADVERTISING$3.1Bn
Traditional TV TVE Online Video
![Page 64: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/64.jpg)
TV Advertising TV Subscription TVE MultiChannel
11.3
107.4
© 2012 Digital Generation Inc. All rights reserved.
Effect of TV Everywhere (TVE) in US $BN
140
1/3
5.3
95.5
10480
85
• TV advertising will grow by $12BN annually
Needham
![Page 65: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/65.jpg)
TV Advertising TV Subscription TVE MultiChannel
11.3
107.4
© 2012 Digital Generation Inc. All rights reserved.
Effect of TV Everywhere (TVE) in US $BN
140
1/3
5.3
95.5
10480
85
• TV advertising will grow by $12BN annually
Needham
• Subscription rises 3-5% pa + additional 1-3% via TVE
54%
46%
48.5%
51.5%
![Page 66: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/66.jpg)
© 2012 Digital Generation Inc. All rights reserved.
12% Advertisers have a strategy
Leichtman Research Group
Connected TV
![Page 67: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/67.jpg)
© 2012 Digital Generation Inc. All rights reserved.
85% Interested in Ad Opportunities
Leichtman Research Group
Connected TV
![Page 68: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/68.jpg)
© 2012 Digital Generation Inc. All rights reserved.
$¥£€ “AVALANCHE!”
Leichtman Research Group
Connected TV
![Page 69: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/69.jpg)
© 2011 MediaMind. A division of DG
80%VOD via TV buyers
![Page 70: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/70.jpg)
© 2011 MediaMind. A division of DG
right ad right time
TV combined with online's targeting and measurement capabilities.
![Page 71: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/71.jpg)
© 2011 MediaMind. A division of DG
![Page 72: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/72.jpg)
© 2011 MediaMind. A division of DG
clicks
![Page 73: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/73.jpg)
© 2011 MediaMind. A division of DG
beware
![Page 74: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/74.jpg)
© 2011 MediaMind. A division of DG
audience measurement
assumed
![Page 75: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/75.jpg)
© 2011 MediaMind. A division of DG
audience measurement
) ) )$
accurate
![Page 76: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/76.jpg)
© 2011 MediaMind. A division of DG
![Page 77: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/77.jpg)
© 2011 MediaMind. A division of DG
Audience Reach
![Page 78: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/78.jpg)
© 2011 MediaMind. A division of DG
Audience Reach
QualityContent
SchedulingEntertainment
![Page 79: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/79.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Modern Family Viewing
42% use SmartPhone or Tablet whilst watching TV
DAILY
![Page 80: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/80.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Dual Screen Activities
Nielsen Q2 2011
What are Tablet and SmartPhone Users doing whilst watching TV?
![Page 81: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/81.jpg)
© 2012 Digital Generation Inc. All rights reserved.
Dual Screen Activities
Yahoo / Razonrfish Q4 2011
25% Consumers go online after seeing TV ad
![Page 82: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/82.jpg)
© 2011 MediaMind. A division of DG
content recognition
automaticACR
![Page 83: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/83.jpg)
© 2011 MediaMind. A division of DG
Super Bowl XLVI
![Page 84: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/84.jpg)
© 2011 MediaMind. A division of DG
Super Bowl XLVI
![Page 85: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/85.jpg)
© 2011 MediaMind. A division of DG
Super Bowl XLVI
![Page 86: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/86.jpg)
© 2011 MediaMind. A division of DG
fingerprinting
acoustic
![Page 87: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/87.jpg)
© 2011 MediaMind. A division of DG
watermarking
audio
![Page 88: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/88.jpg)
© 2011 MediaMind. A division of DG
watermarking
audio
![Page 89: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/89.jpg)
© 2011 MediaMind. A division of DG
![Page 90: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/90.jpg)
© 2011 MediaMind. A division of DG
![Page 91: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/91.jpg)
© 2011 MediaMind. A division of DG
Super Bowl XLVI
80%OF ALL TV ADS
![Page 92: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/92.jpg)
© 2011 MediaMind. A division of DG
![Page 93: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/93.jpg)
© 2011 MediaMind. A division of DG
![Page 94: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/94.jpg)
© 2011 MediaMind. A division of DG
2.34% CTR
115,28217.4% WATCHED FULL 3 MIN VIDEO
![Page 95: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/95.jpg)
© 2011 MediaMind. A division of DG
![Page 96: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/96.jpg)
© 2011 MediaMind. A division of DG
![Page 97: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/97.jpg)
© 2011 MediaMind. A division of DG
touchpoints
![Page 98: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/98.jpg)
© 2011 MediaMind. A division of DG
HD Ad
Interact Retarget
5% off
Retarget
10% off
Purchase
![Page 99: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/99.jpg)
© 2011 MediaMind. A division of DG
Dynamic Video Insertion
![Page 100: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/100.jpg)
© 2012 Digital Generation Inc. All rights reserved.
ENGAGEMENT EVERYWHERE[ ]
![Page 101: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/101.jpg)
© 2011 MediaMind. A division of DG
Le Fin
![Page 102: Engagement Everywhere: Expanding the ecosystem for a video explosion](https://reader031.vdocuments.mx/reader031/viewer/2022013013/58ece3e91a28abdf558b47fb/html5/thumbnails/102.jpg)
© 2011 MediaMind. A division of DG
917.640.3095
@deandonaldson
@mediamind @dgitnetwork
thank you!