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Video creation for everyone
KAN VIDEO ENDRE BUNNLINJEN (positivt) ?
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@wevideo
Nielsen (2013)
OVERTAR
Online video, mobil og sosiale medier
for tradisjonelle kanaler
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@wevideo
more inbound links than plain text
3X
SEOmoz, MarketingSherpa, Internet Retailer
Posts with videos attract
more time on pages with video
100% Viewers spend
More likely to purchase a product after watching a
product video
85% Viewers are
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@wevideo
HVORFOR FUNKER ONLINE VIDEO?
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@wevideo
GJENNOMSNITTSBRUKEREN:
130 VENNER + 80 SIDER/GRUPPER www.simplyzesty.com, Socialbakers
1,3 MRD BRUKERE
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@wevideo
FAKTISK REACH: 10 716 x 6% = 642
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@wevideo
FACEBOOK EDGERANK: 1) Tilhørighet
2) Innholdstype a) Video og bilder b) Linker c) Tekst
3) Nyhetsgrad / Tid FAKTISK REACH: 10 716 x 6% = 642
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@wevideo
VIL DU HA OPPMERKSOMHET?
1) SKAP AMBASSADØRER VED Å ENGASJERE
2) DEL INNHOLD SOM ANDRE VIL DELE
3) VÆR KONSISTENT OG DEL OFTE
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@wevideo
HVORFOR VEKTLEGGES VIDEO ?
1. MER informasjon -> Jeg er lat - og video formidler mer enn tekst
2. RASKERE informasjon -> Du må overbevise meg umiddelbart. 3. Video UNDERHOLDER - og skaper lojalitet -> Om du underholder kommer jeg tilbake
4. Video DELES! -> Jeg kan bli din selger
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@wevideo
… men vi selger jo ikke TEKNOLOGIEN vår på FACEBOOK?
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@wevideo
1 Visuelle budskap
HUSKES bedre 2
Mye høyere SYNLIGHET ved online søk
3 Video DELES!
4 Vi er blitt LATE
5 Video genererer KJØP
6 Video signaliserer
ÆRLIGHET
Forbes(2013)
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@wevideo
FACEBOOK OG SALG ER BARE BEGYNNELSEN….
TRAINING KUNNSKAPSDELING INTERNKOMMUNIKASJON
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@wevideo
WHAT’S IN IT FOR ME?
1. VÆR KORT OG KONSISTENT - OFTERE ENN I DAG
2. Å ENGASJERE BLIR VIKTIGERE ENN REKLAME
3. VÆR VISUELL - PÅ RETT ARENA
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@wevideo
ENKELT FOR ALLE Å LAGE VIDEO - PÅ ALLE ENHETER
FELLES TILGANG OG DELING PÅ NETT
MALVERK FOR FORENKLING OG SIKRING AV MERKEVARE I VIDEO
NORSK VIDEOREDIGERING I NETTSKYEN!
WEVIDEO ?
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@wevideo
Media
News
EDU
Training
Total users:
~2,200,000 New users per month:
200-300,000 Active users per month:
~ 350,000
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@wevideo
Nå kommer Norge!
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Marvel's The Avengers Remix: ● Fans could remix raw trailer footage,
soundtracks and effects online ● 1800 trailers
Mash-up case study: Marvel’s ”The Avengers”
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Mash-up case study: Sony Pictures / One Direction
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Channel 4, Top Boy TV serier ● Støtte lansering av serie 2 av
prisbelønte TV-serien i Storbritannia
● Embedded WeVideo editor på Channel 4 hjemmeside
● Beste trailers vist på TV
● 800 trailers (4x forventninger)
http://www.youtube.com/watch?v=YNE4hZBbFyU
Mash-up case study: Channel 4 ”Top Boy” (UK)
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@wevideo
22.09.11 14:11Drammens Tidende - Drammens Tidende - 22 sep 2011 - Page #17
Side 1 av 2http://eavis.dt.no/epaper/services/OnlinePrintHandler.ashx?issue=32662011092200000000001001&page=17&paper=A3