Download - Eneos 0W-20
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Chrysan Industries, Inc.Jennifer Onofray/ ENEOS National Marketing Manager
2010 ENEOS WEBINAR
OEM Updates Updates on OEM Requirements & Genuine Fluid
Programs
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ENEOS News Flash
SEMA Convention 2010SEMA Convention 2010
• ENEOS Booth – Racing & Performance Main Hall #25079 & 25179
• ENEOS Distributor Seminar – Wednesday, Nov 3rd 4-6PM– Introduction of ENEOS Zero-Series premium line-up
• ENEOS Appreciation Social – Wednesday, Nov 3rd 7-9PM– Food, open bar, raffles
Both held at Encore Hotel
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ENEOS News FlashENEOS Dealer Locator
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AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
• Toyota Increases Awareness for 0W-20
• Honda– New Genuine Fluid Program Distributor– New ATF required
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0W0W--20 Demand Growing20 Demand Growing
• 2011 Subaru Forester 2.5L Engine requires 0W-20– New engine for 2011– 10% better fuel economy
• Subaru has approached ENEOS for sourcing 0W-20 for Factory-Fill & Genuine Fluid
• Forester is Subaru’s Top Selling Vehicle
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0W0W--20 Demand Growing20 Demand Growing
• Mazda rotary engines have been manufactured in Japan and have used 0W-20 for several years
Year Vehicles Engines
2011 • Mazda 2• MX-5
• MZR 1.5• LF
NEW!
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0W0W--20 Demand Growing20 Demand GrowingMAZDA 2011 MX-5 Owner’s Manual
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0W0W--20 Demand Growing20 Demand Growing
• 2011 Mitsubishi Lancer requires 0W-20 Engine Oil – Non-Turbo engine models
• New 2011 models with same engine are expected to also transition from 5W-20/5W-30 to 0W-20
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0W0W--20 Demand Growing20 Demand Growing
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Success Case from MitsubishiSuccess Case from Mitsubishi
• ENEOS offers unique products that meet Mitsubishi specifications– ENEOS CVT Fluid meets CVT requirements for Mitsubishi– ENEOS Type SP is the exact same product as Mitsubishi Dia-
Queen SP-III – NEW! ENEOS 0W-20 meets specs for Lancer
• ENEOS offers unique products that meets Mitsubishi’s target consumer– ENEOS 0W-50 helps boost HorsePower for consumers with Lancer
EVO– ENEOS Full Synthetic 5W-30 is competitively priced and delivers
better performance for the performance consumer
ENEOS carries 100% of the oils that Mitsubishi Requires!
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AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
•• Toyota Increases Awareness for 0WToyota Increases Awareness for 0W--2020
• Honda– New Genuine Fluid Program Distributor– New ATF required
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Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
Toyota has released several Consumer POP Materials aimed at increase customer awareness & acceptance of 0W-20
1. Sticker on the window of new model vehicles2. Two POS Brochures:
• “Science Friction”• “Zero Means More”
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Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
This vehicle is equipped with This vehicle is equipped with 0W0W--20 Motor Oil20 Motor Oil
Toyota is transitioning to the use of 0W-20 Synthetic Motor Oil to help increase this vehicles fuel economy and meet new emissions
standards.
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Toyota Toyota –– Increases 0WIncreases 0W--20 Awareness20 Awareness
ZERO MEAN MOREZERO MEAN MORE
• More Miles Per Gallon
• More Engine Protection
• More Stability over a Wide Range of Temperature conditions
• Easier on the Environment & Your Wallet
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Scion Scion –– Increases 0WIncreases 0W--20 Awareness20 Awareness
SCIENCE FRICTIONSCIENCE FRICTION
• More Miles Per Gallon
• More Engine Protection
• More Stability over a Wide Range of Temperature conditions
• Easier on the Environment & Your Wallet
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Success Case from Toyota & LexusSuccess Case from Toyota & Lexus
• Several Distributors have had success with ENEOS 0W-20 & ECO-ATF
– Simplify: Eco-ATF consolidates T-IV and WS ATFs– Save $: 0W-20 is competitively priced against Genuine– Service: Distributors installed ATF tanks & offered
rebates with Nippon’s support– Increase Service $: Eco-ATF allows them to service all
Asian vehicles without holding additional ATF inventory
ENEOS distributors have been successful at Toyota & Lexus by offering an ENEOS package of products, not just 0W-20.
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AgendaAgenda
• 0W-20 Demand Expanding– Subaru– Mitsubishi– Mazda
• Toyota Increases Awareness for 0W-20
•• HondaHonda–– New Genuine Fluid Program DistributorNew Genuine Fluid Program Distributor–– New ATF required New ATF required
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Honda Genuine Fluid ProgramHonda Genuine Fluid Program
• Starts: September 1, 2010
• Products: Full Synthetic, GF-5 0W-20 now available in bulk at a very competitive $$– $8.27/ Gallon Bulk
• New Distributor Network: Conoco Phillips
• Promotions: $0.15/ Gallon for 6 months up front
Good Time to Approach Honda: Honda Dealerships are currently looking at switching distributors, which is an open door to consider other products
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We Can Help!We Can Help!
If you have an immediate ENEOS opportunity, but need some support from Nippon Oil, we
WANT TO HELP!
Contact your ENEOS Representative!
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QuestionsQuestions