![Page 1: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/1.jpg)
Endowment Fundraisingfor Public Broadcasting
Judy Witt
WFIU/WTIUBloomington, IN
![Page 2: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/2.jpg)
Generate new funds beyond current membership base
• Otherwise not invested in the station
• Beyond broadcast area
![Page 3: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/3.jpg)
Three Step Process Hook
Find the person/cause who could open up an entire circle of contacts
CircleIdentify the prospective donors with a close relationship to the individual/cause
BenefitHonor the individual/cause while creating a unique giving opportunity for the station
![Page 4: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/4.jpg)
Josef Gingold Memorial Fund
• Violinist and Teacher• Inspired several generations of
performers
![Page 5: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/5.jpg)
The Gingold Circle
• Former students and major performers
![Page 6: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/6.jpg)
Al Cobine Recognition Fund• Musician, composer and band leader• Premier musical contractor
![Page 7: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/7.jpg)
The Cobine Circle
• Former band members• Celebrities• Family members• Co-workers• College friends
![Page 8: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/8.jpg)
The Reward
• Memorialize in perpetuity• Support programming• Digitize existing programs• Produce new programs• Funds for guest artists• Educational Outreach• Hire staff
![Page 9: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/9.jpg)
Robert Samels Memorial Fund
• Announcer killed in plane crash• Contributions surpassed $10,000
![Page 10: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/10.jpg)
The Samels Circle
• Former announcers
![Page 11: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/11.jpg)
The Brochure
![Page 12: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/12.jpg)
![Page 13: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/13.jpg)
Other Tools
• Letter signed by celebrities• Reply card and envelope• Website• Newsletters• Guides
![Page 14: Endowment Fundraising for Public Broadcasting](https://reader034.vdocuments.mx/reader034/viewer/2022051117/56815d8c550346895dcb986e/html5/thumbnails/14.jpg)
Summary
• Don’t limit yourself to donors in your broadcast area.