" Compra de medios en digital "El reto de los anunciantes en generar contenidos para cautivar a sus audiencias, la importancia de incorporar la estrategia digital dentro de la estrategia de comunicación de la marca y no verlo de forma aislada.
P.1
The only thing more expensive than writing software is writing bad software
Alan Cooper
UXUser Business
Research Information Architecture
Interaction & Innovation
Metrics & Efficiency
Ethnographic InterviewsPersonasUser DefinitionsGoals DefinitionsInsights
Card SortingFlowsContent & steps
Brainstorming & IdeationWireframes & annotationsInteraction DocumentVisual DesignStyle Guides
Usability TestingHeuristic EvaluationsExpert ReviewsEffectiveness & EfficiencyInsights
Mindset
Travelocity X-‐Sell Op)miza)on Conversion by month a8er UX process(10 months)
Chat App4 week project to expand an ini)al app concept and turn it into a real product, exploring new ideas to mone)ze the applica)on, implement game mechanics to make it more engaging, enhance transi)ons and interac)ons for the mobile experience and crea)ng a clickable prototype that will validate the success of the experience.
Deloi-e Resource Management Tool5 days of workshop to re-‐think a re-‐define the whole experience of a very complex internal resource management process.Deliverables includes: 28 wireframes with the flows. 10 mock-‐ups with visual implementa)on. 1 working prototype. 1 Architecture document.
+60% Conversion
-‐30% Bounce Rate
+43% Demographic Penetra)on
+70% Percep)on
Before A8er
Shake It Up!2 week project to review and improve conversion on a micro-‐site and a entry point to a disney game.
El Pais NewspaperA new way to browse the newspaper on an Ipad.2 weeks of discovery and design explora)on.1 prototype to validate and move forward.Interac)on design and informa)on architecture re-‐defini)on.
Technicolor MGOA very fast developing product on the entertainment industry and a need to help define, execute and produce the experience.Interac)on design, style guide defini)on, flow defini)on, mul)-‐device pla_orm and an on-‐going effort to improve the quality of the product. (On-‐Going Project)
En esta época de alta velocidad y herramientas especializadas, necesitamos ser inteligentes sobre como crear las experiencias correctas.