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Add a
Data Scientistto your startup…
or call it
Quits#ELS2014
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A service to read and discover digital books that
works on any device
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#ELS2014
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2. Have someone taking care of
your metrics
#ELS2014
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3. Only measure what you truly care about
@justohidalgo
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4. Beware vanity metrics…
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… they may hide an awful truth
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AARRR
Acquire Activate Retain Refer Get Revenue
SEO
SEM
Campaigns
Blogs
…
Landing
Page
Product
Features
…
Content
(blogs,
articles,
…)
Emails
Alerts
…
Campaigns
Emails
…
Shopping
cart
Subscriptions
Lead Gen
…
traffic social business
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@justohidalgo
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Don’t be data-
driven…
… be data-
informed…
#ELS2014
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… but VERY
DATA-
INFORMED!
#ELS2014
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#ELS2014
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DATA SCIENCE
SO EASY A CAVEMAN CAN DO IT
#ELS2014
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AND NOW…
BUSINESS-SAVVY!!!
@justohidalgo
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Yes, Data Science is a Frankenstein
monster… but start working on it…
#ELS2014
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@justohidalgo
… or else…
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Basics:
• DS vs Statistics, Mathematics, Engineering, …
• Main research, techniques, tools, etc.
• What can startups potentially achievewith DS?
Beyond:
• Can there be a Lean Data Scientistrole?
• How does it match the Build-Measure-Learn cycle (at startup full speed?)
• Should it be part of the tech team, product team, horizontal, …?
Workshop Goals
@justohidalgo
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Resources
■ http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/
■ http://www.allenai.org/Content/Publications/Etzioni--Data_Scientists_Guide_to_Start-Ups.pdf
■ https://www.kaggle.com/
■ http://jeroenjanssens.com/2013/09/19/seven-command-line-tools-for-data-science.html
■ http://www.boozallen.com/content/dam/boozallen/media/file/The-Field-Guide-to-Data-Science.pdf
■ http://www.forbes.com/sites/gilpress/2013/05/28/a-very-short-history-of-data-science/
■ http://www.wolfram.com/data-science-platform/
■ Online courses:
• https://www.udacity.com/courses#!/data-science
• https://www.coursera.org/specialization/jhudatascience/
• https://www.datacamp.com/
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Credits
■ http://www.flickr.com/photos/qualityandstyle/4628275080/
■ http://enpundit.s3.amazonaws.com/wp-content/uploads/2013/07/gym-teacher-yearbook-photo-1.jpg
■ http://nirvacana.com/thoughts/becoming-a-data-scientist/
■ http://rlv.zcache.com/little_unicorn_with_pink_mane_tie-r63d74334bf074562988a6286e0081cdb_v9whb_8byvr_324.jpg
■ http://www.thebigdatainsightgroup.com/site/sites/default/files/cloud24ii_0.jpg
■ https://www.flickr.com/photos/domiriel/6003445548