Engineering Leadership Professional Program
Health Care: Wearable + Big Data Authors: Andrew Feng, Bhavesh Davda, Amlan Haldar, Naoyuki Sato
This work was created in an open classroom environment as part of the Engineering Leadership Professional Program (ELPP) developed and led by Prof. Ikhlaq Sidhu at UC Berkeley. There should be no proprietary informaNon contained in this work. No informaNon contained in this work is intended to affect or influence public relaNons with any firm affiliated with any of the authors. The views represented are those of the authors alone.
Engineering Leadership Professional Program
Hypothesis
healthcare wearable
Preven&ve healthcare ● acNonable data for
individuals ● populaNon health Significant tech opportunity ● big-‐data SaaS for healthcare ● cloud connected wearables
big data tech
Engineering Leadership Professional Program
Health Care Market: $3T in US
Source : Centers for Medicare and Medicaid Services, Office of the Actuary, NaNonal Health StaNsNcs Group Source : Healthcare data from world bank
1960 1970 1980 1990 2000 2010
US heathcare cost Heathcare / GDP
Engineering Leadership Professional Program
Wearable sensors
transmi+ers cloud connected
Healthcare provider
doctors clinical trials
alert processing
Regulatory Affordable Care Act
FDA CLIA
Big data tech storage
preven;ve alerts advanced analy;cs
(personal and popula;on)
Insurance ACA economics
prevenNve care subsidy
market size
subsidy
reduce cost
approve
DiagnosNc Lab bio-‐samples
domain specialists cloud, device connected
Healthcare Ecosystem
samples/health data
health data
Exis;ng players
Poten;al disrup;on
Engineering Leadership Professional Program
Wearable Devices
Monitoring Type Business
9SoluNons LocaNon/AcNve Medical Device/Soc/DB
AiQ, NUUBO ECG Fitness Device/Soc
PrevenNce ECG Medical(FDA) Device/Soc/DB
Imec ECG,EEG Medical Sensor/Device
UCSD Blood Glucose Medical Device (R&D)
UCSD E-‐skin Tafoo (w/micro-‐needles)
Rev. $10B => $35B (2018) Micro-‐needle Sensor (Back
side) Microneedles sensor array devices for detailed
diagnosNcs under the skin.
Source: UCSD
Engineering Leadership Professional Program
Case: Oscar Insurance ● New insurance provider in NY launched in 2013
o 3 free physician visits, unlimited generic drugs o 17,000 members in 2014 open enrollment o 10% market share for NY health care exchange o Expanding to NJ, CA & TX
● Free wearable device for fitness tracking
o Earn up to $240 each year for being acNve
Engineering Leadership Professional Program
Case: Kaiser Permanente
● Largest private integrated healthcare system in US ● 60+ telehealth pilots or implementa&ons in
mulNple specialNes currently o hfp://www.meetup.com/SVForum-‐HealthcareITSIG/events/
88869802/
● Remote paNent monitoring o Near-‐real-‐Nme monitoring in their homes
§ ex. blood pressure, glucose, wearable “bracelet” monitor
o Integrate with analyNcs program in hospitals/clinics
Engineering Leadership Professional Program
Case: IMS Health ● Healthcare big-‐data (revenue: $2.6B)
○ 10+PB of health care data (57%) ■ 90% of US prescripNon and drug sales ■ ⅔ of US medical claims ■ 33M records for de-‐idenNfied paNents
○ AnalyNc tools (43%) ■ ex. Clinical trial opNmizaNon, TargeNng
● Ecosystem ○ 100,000 suppliers: pharmaceuNcal manufacturer, pharmacy outlets, hospitals, health
plans etc.
○ 5,000 clients: pharmaceuNcal, medical device manufacturers/distributors, government, policymakers, financial community etc.
● Limited compeNNon ○ Optum (United Health Group), etc.
Engineering Leadership Professional Program
Case : Theranos
Source: theranos.com womenbusiness.org
Cholesterol $85 $3
FerNlity ~$200 $35
Engineering Leadership Professional Program
Opportunity -‐ Company X
● Cloud store and access for paNent data ● SDK for devices and wearables ● Advanced analyNcal capabiliNes in collaboraNon
with medical experts ● Tieup with health care providers for monitoring and
alerNng ● Caters to individuals and healthcare providers