Download - Electrolux Social Media Report For Q4 2015
![Page 1: Electrolux Social Media Report For Q4 2015](https://reader034.vdocuments.mx/reader034/viewer/2022051521/587063541a28ab48378b4633/html5/thumbnails/1.jpg)
ELECTROLUXSocial Media
ReportOct 01 2015 – Dec 31 2015
Cover image courtesy of ElectroluxUS
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ELECTROLUX : Social Media Report
This report looks at ELECTROLUX’s
performance on social media between
October 1st – December 31st, 2015
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![Page 4: Electrolux Social Media Report For Q4 2015](https://reader034.vdocuments.mx/reader034/viewer/2022051521/587063541a28ab48378b4633/html5/thumbnails/4.jpg)
Analysis of
ElectroluxFacebook Page
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
484,791 1,661 .34% WorldwideMostly Older, Female and
Attached.
Electrolux
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Engagement Score Total Fan Posts
838 262
Total Posts Brand Response Rate
36 54.58%
Total Likes Avg. Reply Time
70,578 13 hrs, 10 mins
Total Comments General Sentiment
1,253 Neutral
Total Shares
15,410
BRAND POSTS FAN POSTS
Brand Overview
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482K
483K
483K
484K
484K
485K
485K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
484,791
New Fans
1,661
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Engagement
0
250
500
750
1,000
1,250
Electrolux had an average engagement score of 838 and a highest of 1000.
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Community Analysis
Electrolux fans are mostly Older, Female and Attached. Electrolux fans are largely from United States followed by
Brazil.
Fan Demographics Distribution of Fans
11%
89%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 100K 200K 300K 400K 500K 600K
United States
Brazil
Mexico
Puerto Rico
Malaysia
Italy
United Kingdom
Romania
France
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0
1
1
2
2
3
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Electrolux Masterpiece
Blender
7
recipe 5
Salt 5
Sprouted Kitchen 4
Masterpiece Collection 3
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56%
44%
Brand Participation Brand Non Participation
91%
3%6%
Posititve Negative Neutral
Brand Posts - Engagement
Electrolux responded to 20 conversations generated by the 36
Posts they published.
Electrolux receives more positive than negative vibes from
comments on their Posts.
Brand Responses Sentiment of Brand Posts
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Most Engaging Brand Posts
21-DEC-15, MON 1:30PM
Sprouted Kitchen shows us that there's no
such thing as too much vanilla, especially
these double va ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 8,777 86 2,784 Uncategorized
30-NOV-15, MON 1:00PM
Simmer red wine and bittersweet
chocolate for a deliciously rich sauce.
12-NOV-15, THU 1:30PM
Pinot Noir and fresh herbs heighten the
flavor of classic roasted turkey in this
recipe from Not Wit ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 8,135 186 2,090 Positive
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 7,744 191 2,100 Positive
NO
IMAGE
NO
IMAGE
NO
IMAGE
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Brand Posts - Analysis
Brand Post Types Days of the week
0 5 10 15 20 25 30
0 200 400 600 800 1,000
Videos
Links
Photos
Plain Text
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
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Top Keywords Used Frequency
time 63
year 62
customer service 56
company 48
product 38
User Posts
0
1
2
3
4
5
6
7
8
9
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov
19-Nov
26-Nov
3-Dec 10-Dec
17-Dec
24-Dec
31-Dec
Positive Neutral Negative
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Electrolux responded to 143 conversations generated by the
262 Posts fans published.
Electrolux appears to participate more when Fan conversations
have greater negative vibes than positive.
User Posts - Engagement
Brand Responses Sentiment
55%
45%
Brand Participation Brand Non Participation
15%
29%56%
Posititve Negative Neutral
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Analysis of
ElectroluxTwitter Account
Oct 01, 2015 - Dec 31, 2015
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Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
10,821 3,567 49.17% United States
Electrolux@ElectroluxUS
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Engagement Score
534
Total Proactive Tweets
164
Retweets Total
9
Replies Total
143
Favorites Total
2,337
Total Mention
1,506
Total Retweets
1,417
Total Replies
0
Response Rate (%)
8.83%
Average Reply Time (mins)
499
BRAND TWEETS USER TWEETS
Brand Overview
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0K
2K
4K
6K
8K
10K
12K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
10,821
New Followers
3,567
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1K
1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
1,339
New Followees
85
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Engagement
0
250
500
750
1,000
1,250
Electrolux had an average engagement score of 534 and a highest of 1,000.
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0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
164 9
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Sweet potato gnocchi with a smoky
brown butter vanilla sauce. Need
we say more? https://t.co/hvHgKK..
21-Dec-15, Mon 01:30PM
ENGMT. FAV. REPLIES RETWEETS
1,000 397 5 104
Top Engaging Tweets
Answer #Q6 w/ #ErgoTheHolidays
#Sweepstakes for the chance to
win a prize. Pls RT
https://t.co/9O6c..
Answer #Q7 w/ #ErgoTheHolidays
#Sweepstakes for the chance to
win a prize. Pls RT
https://t.co/9O6c..
08-Dec-15, Tue 09:31PM
ENGMT. FAV. REPLIES RETWEETS
999 4 0 106
08-Dec-15, Tue 09:36PM
ENGMT. FAV. REPLIES RETWEETS
998 2 0 97
NO IMAGE
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Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600 700
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
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0 20 40 60 80 100 120
0 200 400 600 800 1000 1200 1400 1600 1800
#sweepstakes*
#ergotheholidays
#electroluxfortheholidays
#ergorapidoion
#win*
#rt*
#q6*
#q4*
#giveaway*
#q7*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
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0
200
400
600
800
1000
1200
1400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
sweepstakes ergotheholidays electroluxfortheholidays ergorapidoion win
Spread of Hashtags by day
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0 200 400 600 800 1000 1200
#q6*
#ergorapidoion
#q7*
#ergotheholidays
#giveaway*
#sweepstakes*
#q4*
#electroluxfortheholidays
#rt*
#win*
Engagement Score
Hashtags - Engagement
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Average Response Rate : 8.83%
0
100
200
300
400
500
600
1-O
ct
3-O
ct
5-O
ct
7-O
ct
9-O
ct
11-O
ct
13-O
ct
15-O
ct
17-O
ct
19-O
ct
21-O
ct
23-O
ct
25-O
ct
27-O
ct
29-O
ct
31-O
ct
2-N
ov
4-N
ov
6-N
ov
8-N
ov
10-N
ov
12-N
ov
14-N
ov
16-N
ov
18-N
ov
20-N
ov
22-N
ov
24-N
ov
26-N
ov
28-N
ov
30-N
ov
2-D
ec
4-D
ec
6-D
ec
8-D
ec
10-D
ec
12-D
ec
14-D
ec
16-D
ec
18-D
ec
20-D
ec
22-D
ec
24-D
ec
26-D
ec
28-D
ec
30-D
ec
Men
tio
ns a
nd
Rep
lies
Replies Mentions
Customer Service
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Average Reply Time : 8 hours 19 minutes
0
500
1000
1500
2000
2500
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec
Customer Service
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Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
10
20
30
40
50
60
70
80
90
Request ForDirect
Message
Request ForContact
Request ForView a Link
Request ForEmail
BrandApology
Plain Text
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0
100
200
300
400
500
600
700
800
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
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0
100
200
300
400
500
600
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
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Total number of Retweets : 1,417
-100
0
100
200
300
400
500
600
700
800
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
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Total number of Mentions: 1,506
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
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Influencers
Name Followers Tweets
Dee 60,903 44
NYC Single Mom 54,126 1
Electrolux 51,713 2
Christine Kirk 43,186 1
Everyday Shortcuts 40,505 13
TOP 5 INFLUENCERS
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