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www.elartefuncional.com
EL ARTEFUNCIONALinfografía y visualización de información
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http://elections.nytimes.com/www.elartefuncional.com Twitter : @albertocairo
Copyright: Alberto Cairo 2011
2008 2011
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http://elections.nytimes.com/
an infographic is a tool:an aid to understanding
a means to answer questions
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Copyright: Alberto Cairo 2011
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http://elections.nytimes.com/
Why so many journalists and designersdon’t understand what infographics are
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Copyright: Alberto Cairo 2011
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Fernando Baptistahttp://
elections.nytimes.com/http://elections.nytimes.com/ Twitter : @albertocairo
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8http://
elections.nytimes.com/ Twitter : @albertocairo
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Is it really art?
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Copyright: Alberto Cairo 2011
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Here’s what comes to my mind when I think about art
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The Virgin of the Rocks
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OK, that was ART, but then, what is this?
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Leonardo’s Notebooks
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What are the differences among them?
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Art can be subjective, it can help artists to express their feelings.It can be beautiful just for the sake of being beautiful.
Scientific illustration (one of the disciplines infographics are based on) must be precise, technical, objective, reliable. There must be a
correspondence between reality and its representation.
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Copyright: Alberto Cairo 2011
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Infographics = Functional art
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Infographics = information engineering
http://elections.nytimes.com/
We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s
eye-brain system
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Infographics = information engineering
http://elections.nytimes.com/
We arrange data so they form visual patterns that can be easily and quickly grasped by the reader’s
eye-brain system
We create visual tools that readers can use to explore the data that is presented to them and discover truths we journalists may not be even
aware of when we are designing the display
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Copyright: Alberto Cairo 2011
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19http://
elections.nytimes.com/ Twitter : @albertocairo
Copyright: Alberto Cairo 2011
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20http://
elections.nytimes.com/ Twitter : @albertocairo
Copyright: Alberto Cairo 2011
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21http://
elections.nytimes.com/ Twitter : @albertocairo
Copyright: Alberto Cairo 2011
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PART 1
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Copyright: Alberto Cairo 2011
The form should be restrained by the functionTo choose the best graphic form think first about what
task or tasks your graphic should facilitate
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23 http://elections.nytimes.com/
Main steps on any infographics project1. Define the focus, the story
2. Do some preliminary research3. Choose graphic forms according to 1.
4. Sketches and storyboards; structure the information5. Complete the research and write the copy
6. Create the graphics, maps and diagrams7. Put it all together
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PART 1
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Copyright: Alberto Cairo 2011
The form should be restrained by the functionTo choose the best graphic form think first about what
task or tasks your graphic should facilitate
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PART 1
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26 Twitter : @albertocairo
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27 Twitter : @albertocairo
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If I tell you that the first circle represents 80 billion...
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28 Twitter : @albertocairo
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If I tell you that the first bar represents 80 billion...
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29 Twitter : @albertocairo
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PART 1
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Copyright: Alberto Cairo 2011
Same with graphicsGraphic forms to represent a data set should be chosen according to the intended tasks, to the questions the graphic should help answering
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31 http://elections.nytimes.com/
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PROBLEMS1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?).2. Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms?3. Should the map be the key visual element of the graphic?
http://elections.nytimes.com/
Twitter : @albertocairo
Copyright: Alberto Cairo 2011
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PROBLEMS1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?).2. Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms?3. Should the map be the key visual element of the graphic?
http://elections.nytimes.com/
Twitter : @albertocairo
Copyright: Alberto Cairo 2011
www.elartefuncional.com
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PROBLEMS1. It is difficult to successfully compare the numbers (is Brazil’s army much larger than Colombia’s?).2. Variables are not visually related. Is there a correlation between population and military expenses? Brazil is the most powerful country in absolute terms but, what is the most powerful one in relative terms?3. Should the map be the key visual element of the graphic?
http://elections.nytimes.com/
Twitter : @albertocairo
Copyright: Alberto Cairo 2011
www.elartefuncional.com
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35 http://elections.nytimes.com/
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Copyright: Alberto Cairo 2011
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36 http://elections.nytimes.com/
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37 http://elections.nytimes.com/
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38 http://elections.nytimes.com/
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39 http://elections.nytimes.com/
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40 http://elections.nytimes.com/
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41 http://elections.nytimes.com/
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42 http://elections.nytimes.com/
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PART 1
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Copyright: Alberto Cairo 2011
Sometimes, just one graphic form is not enough.You need to represent the data set with different
shapes to allow different answers
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http://revistaepoca.globo.com/Revista/Epoca/0,,EMI238256-17445,00.html
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45 Twitter : @albertocairo
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Above all, don’t lie
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an introduction
46 Twitter : @albertocairo
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an introduction
47 Twitter : @albertocairo
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an introduction
48 Twitter : @albertocairo
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49 Twitter : @albertocairo
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50 Twitter : @albertocairo
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51 Twitter : @albertocairo
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52 Twitter : @albertocairo
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53 Twitter : @albertocairo
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54 Twitter : @albertocairo
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Problem is, sometimes you lieeven if you don’t want to...
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55 Twitter : @albertocairo
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Is the Web really dying?
Graphic: Wired
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56 Twitter : @albertocairo
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Is the Web really dying?
Graphic: BoingBoing
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an introduction
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The importance of specialization
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an introduction
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Alberto (Research, planning, statistical charts, cartography)
(Intern) (Research, planning)
Vergotti (Design, Art)Gerson (3D, Illustration)Salomão (Design, iPad)Rodrigo (Research , Illustration, Design)
David (Online design, video)Pedro (3D, motion graphics, video)Gerardo (Web design, programming, databases)Erik (Programming, databases)
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59 Twitter : @albertocairo
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The Wave
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60 http://elections.nytimes.com/
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61 http://elections.nytimes.com/
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62 http://elections.nytimes.com/
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63 http://elections.nytimes.com/
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64 http://elections.nytimes.com/
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65 http://elections.nytimes.com/
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66 Twitter : @albertocairo
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an introduction
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The most important lessons:Think about information and structure first
Think about aesthetics afterwardsNever distort the data to make the graphic beautiful
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[email protected] - @albertocairo
www.elartefuncional.comwww.visualopolis.com
EL ARTEFUNCIONALinfografía y visualización de información