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Effective
April 1, 2009Sarah Milstein (@SarahM)
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Why Sarah Milstein?
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Hashtag
#w2e
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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Twitter strategies
?
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What will be different in three months, six months or a year because we've engaged on Twitter?
$Photo: Sreejith_K, Flickr
Photo: lemoncat1, Flickr
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With whom do we want to connect?Photos: Judith Wolfe
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What kind of information isinteresting to these people?
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What kind of information isinteresting to these people?
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What kind of information isinteresting to these people?
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What kinds of problemsmight a Twitter account raise?
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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Search.twitter.com
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Tweetbeep.com
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Monitter.com
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Twist.flaptor.com
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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Who?
Pho
to: T
hom
as_H
awk, F
lickr
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Multiple posters
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What?
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Hold conversations
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Share links
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Link to your sites
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Amplify
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Acknowledge problems
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Hold promotions and contests
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Effective postingPromotions and contests
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Reveal yourself
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When?
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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Content, then search
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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“Salesforce.com…has legitimized the tweet as a cry for help by incorporating Twitter into its system.” – The New York Times
“When you have a problem, your first instinct is not to call customer service because it’s going to be painful. People are sharing their problems on Twitter before contacting the call center.” –Alex Dayon, Salesforce SVP
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Today
• Twitter strategies
• Finding followers
• Listening techniques and tools
• Effective posting
• Smart integration• Q&A
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