Contents: The 3-Step System to Stop LosingMoney and Start Closing Deals!

Step1: PromoteHow To Get Targeted Likes for FREE

Elements That A Money Making Facebook Ad MUST HAVE

Discover How To Reach Your PERFECT Client!

Step2: CaptureStep3: Convert

Would You Like to Have Your Own Facebook Marketing Plan?

“Have you ever asked yourself what could you do to attract more sales for

your business? Or.. What could you improve in your Facebook ads

marketing to stop spinning your wheels and start closing deals? Well, you

are in the right place my friend.

want to congratulate you from the button of my heart for requesting this short

and sweet report. You are about to find out why you don’t attract more sales

with Facebook ads. Please, remember one thing. Facebook ads it’s a big topic

and it’s not possible to cover EVERYTHING in this report but if you want to find

out even more, read one because I have a nice freebie for you at the end. “

Hi There!

I

Maybe You Are Someone That:

Regardless in which category you are, the system I’m using WORKS for YOU too.Here is the deal….

In order to attract more sales with Facebook ads and increase your business profits, you needa system and a really good one. I’m using Facebook ads on a consistent basis and everythingI’m sharing here is tested and proven.

Never tried ads because you don't have a big marketing budget and think Facebook ads wouldcost too much to get real results

Tried Facebook ads in the past with poor results ( maybe you even believe they don't workfor your business)

Tried some ads, seen some results, but would love to supercharge your ads to getbigger conversions.

Step1: PromoteAt the end of the day the final objective is to increase sales. You have provided the incentivesand tactics to let them like your page and become a fan. You have then engaged them withlow level engagement from reading your blog post updates on your Facebook page orresponding to a survey or a poll. It is now time to provide some calls to action and links andeven an online store that can be created within Facebook to start making some sales from yourFacebook Marketing.

You must start by digging down, understanding your customer’s trigger points. What painpoints are your customer’s need you to help solve? The aim of marketing is to know andunderstand the customer so well the product or service fits him and sells itself. You must askyourself why people will buy your products.

The 3 Step System Designed toStop Losing Money and Start

Closing Deals!

When you can answer this question then you understand how to craft your offer. It goes backto understanding how your customer thinks. Look at how you can understand your customer’semotional triggers that captures their attention. Once you understand how to form aconnection with them you’ll also improve your conversion rate. It’s this first marketing dominothat is the foundation of earning the sale.

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Email existing prospects to let them know you have a Facebook page and ask for themto drop in and like your page and provide a link to reduce the friction of making thateffort.

Invite friends to seed your page if you don’t have any likes yet.

Embed a “Facebook social plugin” on your blog in the right side banner preferably upnear the top that provides the functionality for readers to ‘like’ your page even whenthey are not on Facebook.

How To Get Trageted Likes for FREE!

Create a landing page as your welcome page encouraging ‘likes’ that is highly visible andobvious.

Create a Facebook reveal page to provide that provides access to exclusive content butonly when you ‘like’ the page. This exclusivity can make them feel like they are part ofthe wolf pack at a very simple level.

Offer them a free gift or PDF in the email to ‘Like’ your page.

Link to your Facebook page in your email newsletter banner. This could be at the top ofthe page the right hand side banner as well as at the bottom of the newsletter. Digitaldesign dictates that providing several options is much more effective than just one.

Join Facebook groups in your categories of interest and post a blog post that will drivetraffic to your Fan page and connect with you on Facebook

Capture emails for your email marketing database on your Facebook page. You need tokeep in mind that email maybe old fashioned but it works and it works big time and Idon’t see that changing anytime soon. So make it easy for people to subscribe by emailto receiving news, updates and your blog posts when they are on Facebook via email.

Provide a link in Facebook to prospects to subscribe to your Blog via RSS

If you’re in the business of selling products or services directly to customers, you’ll definitelywant to set up a Facebook page with information about your company and what you’re selling.

You can’t assume, however, once the page is up, people will come flocking to your door. You’llprobably need to drive them in your direction with a well-targeted advertisement.

3 Elements That A 'Money Making'Facebook Ad MUST HAVE to Boost Sales

Facebook ads follow a simple format: Image, Headline and Text Body; but that does notnecessarily mean they are easy to create. There are a few secrets you should know beforerunning your first Facebook ad.

1. Choose Interesting, Relevant & Attractive Images

Your image should be interesting and have something to do with product you’re selling. A girlin a bikini is fine if you’re advertising an island getaway but not such a good idea if you’retrying to sell hand-crafted art. Remember that Facebook will ban ads containing nudity, hatespeech or excessive violence.

2. Spectacular Heading

Don’t use all capital letters to make your ad stand out. Online, this is interpreted as “shouting”and is more likely to annoy customers than attract them.

Although your space is limited, resist the urge to substitute letters for words. (For instance,use “you are” instead of “UR.”) Make sure all your words are spelled correctly as well.Misspellings and typos may lead prospects to believe that your work, too, will be slipshod.

3. State of The Art Body Text

Make sure the words you use in your advertisement are common words or phrases peoplemight search for when looking for your product or services. If you help people get rid ofinsects, you might choose phrases like ‘mosquito killer’ or ‘get rid of cockroaches.’

Now that the customer has seen your ad, what would you like him or her to do? Visit yourwebsite? Sign up for your mailing list? “Like” your Facebook business page? Get in touch withyou about a free quote?

Whatever you want the customer to do, make sure you state it explicitly in your ad. It’s nice ifyou can also add an element of urgency like “Call now, seats are limited”.

Point To PonderDon’t Overbid

Facebook gives you the opportunity to say how much you are willing to pay per click. Theyusually suggest an average price, and many novices simply go with that.

In most cases, though, your ad will get good exposure, even if you bid as much as 30% belowFacebook’s suggested price. If you don’t like the exposure your ad is getting with a lowball bid,you can always go in and increase it later.

Facebook ads are powerful because of the targeting options it gives to marketers. Where elseon the web, or anywhere for that matter, do we freely volunteer so much data aboutourselves? Most ads on the web are targeted at broad demographics. On Facebook we reachexactly who we want. That might be more dangerous than most of us expect though

Discover How To Reach Your PERFECTClient!

Location - Country, State, City & Zip

Location is always used with Facebook advertising. At a minimum one country must beselected. So, no, Facebook does not let businesses advertise to all 1 billion users at once. Infact, businesses can only target 25 countries at once. At last check, that is all the Facebook admanager will allow.

If targeting more than one country, fine-tuning geographic targeting by state, province, city,and zip are not an option. Different local options are available according to each country.Facebook ad pricing, since based on competition, very greatly from country to country. In theUnited States, advertisers can use Country, State, City, and Zip Code to narrow their audiencetargets. Using the same ad strategy, but running it with slight tweaks for unique states orcities can greatly increase ad success.

Age

Age is a quick way to create more relevance between an ad andthe target audience. The range is from 13 to 65 years old. It alsoan option to remove the age max, in order to target Facebookusers over the age of 65. Many successful advertisers will testdifferent ad images and copy against multiple age ranges. Thistests the success of calls to action in general, amongst various agegroups. And it also helps find creative assets that may work betterwith one age group or another.

Youthful ads may work better with a younger audience. Sportsimages may work better for men. These are assumptions andshould be tested like any assumptions.

Gender

Gender is a simple option. Businesses can advertise to men only, women only, or everyone.Sometimes this is very simple. Mountain Dew and the WWF are likely sending ads to men only.Revlon and Oprah are probably sending ads to women only.

If a product or brand focuses on men or women specifically this feature is clearly useful. Butmost brands are relevant to both men and women. We are looking to create as muchrelevance as possible with each Facebook ad experience. Men and women see the worlddifferently and will experience Facebook ads differently.

Precise Interests

This option allows advertisers to target Facebook users that have listed a specific interest ontheir Timeline. These precise interests are pulled from their Facebook profile activities,interests, job titles, education, pages they have likes and groups they belong to. Preciseinterests are very powerful. Jenny Craig can target ads at Facebook users who like theFacebook page for the Biggest Loser television page. Targeting the fans of other pages cancreate a lot of relevance for the ads a business runs. Target competitors, publishers withknown demographics, celebrities, locally relevant pages, and more.

Broad Categories

Consider broad categories a larger audience bucket, compared to precise interests (usually asmaller audience). These are pre-organized audiences that Facebook creates by examiningbasically anything a Facebook user does, clicks on, or writes anywhere on Facebook. There arelots of options in Broad Categories that may be appealing, but for the most part these are verylarge groupings of Facebook users that should be chipped away at using other targetingoptions.

Advanced Targeting Options

Facebook now lists a few of the demographic targeting options under this “advanced” section.These options are great for narrowing an audience. Each of these advanced options comesfrom information entered by users into their profiles, but none of it is required. So if a businessuses these options to fine tune their ad audience, realize it can exclude those that have notchosen to include this information.

Interested In: This allows a business to target Facebook users according to the genderthey are interested in for a friendship, dating, a relationship or networking.

Relationship Status: This allows a business to target Facebook users that are married,single, engaged, or in a relationship.

Languages: This targeting option is best used when targeting an audience that speaks alanguage that is different from most of the people in the targeted geography.

Education: This option enables the targeting of Facebook users that are in high school,college, or a college graduate. Businesses can also target Facebook users that went to a

specific school, study a specific topic, or for current college students, their expectedgraduation date.

Workplaces: Targeting Facebook users by where they work can be useful in various B2B,job search, and industry specific scenarios.

Step2: CaptureAs always, keeping the goal of the campaign in mind is hugely important. Creative must bedesigned to solicit the exact desired response and must be tailored for every unique campaign.A general rule of thumb is to assume the average Facebook user is somewhat dense. Theplainer you can be about exactly what you need him/her to do, the better.

It’s also important to think about what kind of data you hope to gain from the campaign, andwrite creative that allows you to do that. A campaign around a new product, for example,should include multiple creatives that each focus on one of its major features, so you candetermine exactly what aspects are driving the most interaction.

Your Facebook Ad headline is the number one reason people aren’t clicking on your ad. Youhave 1 second to grab their attention and if you don’t do it quickly you will miss out on yourchance at earning a new customer.

Step3: ConvertCreate a Minimal & Responsive Website Landing Page. Simple is better, but it also needs to bedesigned to capture the attention of the visitor, earn their trust and convince them that youcan help them. Facebook has three sales channels: Direct, Inside and Online.

Direct sales deals with the largest global brands, for which Facebook has dedicated accountteams to manage the relationship directly with the advertiser and their agencies. These are

generally referred to as managed accounts. The first important point to note is that certainproducts, specifically Premium are only available to managed accounts.

Inside sales handles the next tier of clients, who may be spending in the hundreds ofthousands of dollars per year on Facebook. These clients will have a sales rep whom they dealwith directly to buy advertising, but they don’t have quite the same level of strategic supportas managed accounts.

That means the rest of us interact with Facebook sales via the Online, or self-serve, channel.There are companies developing products on top of Facebook’s Marketing Ads to facilitate thebuying process for self-serve advertisers

Would You Like to Have Your Own Facebook Marketing Plan?Would you like to find out what’s working and what’s not working

with your Facebook ads campaign?Would you like to know how to attract more sales?

Then my 30-minutes complimentary Effective Facebook Ads call may be thesolution you need right now.

We’ll have a candid chat about your Facebook ads campaign, ask you a few questions andduring the call, I’ll reveal to you the tree main things YOU should focus on.

Every business is different and you’ll get the customized Facebook ads support you need.

Since you said YES to my "Effective Facebook Ads – How to Stop Losing Money and StartClosing Deals" free eBook, I know that leveraging powerful marketing tools to build yourclient list is a top priority for you..

Imagine having warm leads reaching out to you for business because they like you, trustyou, and want YOU over anyone else.

In the Effective Facebook Ads session, you’ll find out the 3 main things that arestopping you to set up an automated list-building system and work this system forpowerful results.

The "Effective Facebook Ads” eBook I’ve outlined the EXACT steps I use to attract sales inmy own business and for my clients as well, but to make sure you’ll have your own customFacebook marketing plan that works for YOUR particular business, take action nowand book your complementary call.

Get ready for an 1:1 Effective Facebook ads session with me. You’ll getpersonalized attention on YOUR specific Facebook Ads struggles, so you can takeyour next step with clarity and confidence.

Here is why you should book your call now :

You’ll discover what’s working and what’s not working and where your focusshould be

You’ll find out the 3 main things you should be doing to convert leads introcustomers

You’ll find out how the 3 step system applies to YOUR unique business and howto attract more sales

Here What Other People Have To Say……

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