Download - EENY10_Low Latency Solutions
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Carrier Ethernet Business SLow-Latency Solution
For Financial & Other VerStan Hubbard
Ethernet Expo Chair
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p
Panelists
Paul Savill, SVP, Transport and InfrasServices, Level 3
Rajiv Datta, SVP & CTO, AboveNet
Andy Bach, SVP & Global Head, Netw
Services, NYSE Felipe Alvarez, President, Sidera Netw
formerly RCN Metro
Ernie Hoffmann, VP Product ManagemOptimum Lightpath
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Q&A
2. Major financial firms could roll out thelow-latency solution over leased fiberfiber network that has been built for thpurpose. What do you say to a custocontemplating going this route instea
choosing managed services from a p
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Q&A
3. What are some of the things that potecustomers should look at when weighpros and cons of low-latency offeringdifferent service providers?
4. What kind of SLA do you offer with yolatency services?
5 What sort of demand have you seen
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Q&A
6. Can you touch on the importance of lconnectivity in the development of theservices market as well as consolidatcenters?
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New York Ethernet ExpoNovember, 2010
Paul Savill, SVP of Transport and Infrastructure Services
Level 3 Communications
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The Financial Services Industry FacesUnprecedented Challenges
Challenge #1: Ensuring low
latency of market data and orderexecution to maximize profits andminimize risk
Challenge #2: Establishingredundant direct connections toincreasingly fragmenting sourcesof liquidity and market information
Challenge #3: Scaling to meet the
Fast, F
Sca
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Three Major Elements to Low Latency Trad
Network Infrastructure Latency is a Function of:
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DistanceDriven by Physical Routing
Makes up an increasing proportion oflatency as distance increases
Ultimately limited by:
Topography of terrain
Physical obstacles
Laws of Government ROW
permitting
Chicago to New York Example MapQuest Driving = 779 miles
Straight Surface Path = 711 miles Avoid large water bodies
Example Feasible Path
Incremental Level 3Improvements
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Fiber ConsiderationsOptical Miles vs Route Miles
Cable Type: Ribbon vs LooseTube
Helix in loose tube fiber can add 2.2% to4.8% more distance
Slack Supports network maintenance
Typical networks run 4% slack
Transmission Medium
Medium Speed of Light(m/s)
% Better than Fiber(LEAF)
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New York Metro NetworkNew York Metro Network
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Non-optimized Latency
Optimized latency: 340
Optimizing Metro Paths for Low Latency
Level 3 Proprietary and Confidential Reconfiguration of excan provide improvedperformance within tareas
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Carrier Support for LowLatency Connectivity Services
Predicting Latency
Mileage and equipment records accuracy Sophisticated modeling tools
Provisioning Low Latency Circuits
Detailed routing designs
Specialized order management
Measuring Latency Performance
De-marc to de-marc testing
Recording performance for maintenanceMaintaining Latency Performance
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16/24The Smarter Choice | www.sidera.netConfidential
Carrier Ethernet Business Services:Low-Latency Solutions for Financial
& Other Verticals
Felipe Alvarez, President & COONovember 2, 2010
Light Readings Ethernet Expo America 2010
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Who is Sidera Networks?
Facilities-based fiber network in the Northeast, mid-Atlantic
regions, Chicago and Toronto with connections tomajor cities and underserved markets including
Albany, Baltimore, Boston, Burlington, Chicago, Hartford, Manchester,New York City, Newark, Philadelphia, Portland, Providence, Toronto,Washington, D.C., as well as growth potential to surrounding areas.
Telecommunications Service ProviderEthernet SONET Wavelength Internet Access Colocation
Custom Private Optical Networks Dark Fiber Solutions Managed Services
Provider of services for multiple market segments
Wireless Carriers Service Providers Financial Services Government Agencies
Healthcare Organizations Media and Content Companies Research and
Education Organizations Professional Services Companies
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Statistics
In 2010, Sidera Networks commissioned its first annual
survey of IT decision makers.
High reliability (90%) and network performance (87%) were clearly
the most important qualities for networks. For those in the financial services industries however, low-latency was
ranked as most important
More than 90% of respondents consider their network provider to be
a critical component of their business. However, only 21% feel thattheir network gave them a distinct competitive advantage.
The majority of respondents who felt their network provider did offer
them a competitive advantage were from the financial services industry
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Challenges to Connectivity
Decentralization
Proximity to execution
Latency
Scaling the solution
Security
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Answering the ChallengeNetwork
Ultra Low Latency Networks
Shortest distance
Any-to-any connectivity
Technology does not introduce latency
Rapid turn-up time
Fault tolerant
Full performance guarantees
10G @ Access Layer
Aggregation layer collapsed into access layer Reduced latency
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Answering the ChallengeProximity
Co-location and Datacenters
Location mileage
Connectivity
Design
Space management
Spreading the application drives inefficiencies introduces latency
High-performance computing Blade Servers
High Density server design
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Sideras AnswerProximity
State-of-the-art Co-location
165 Halsey Street, Newark, NJ
High density colocation facility
Xtreme on net building
Over 3,000 sq ft of colocation space Conditioned AC & DC Power w/ Battery Backup
APC In-Row Cooling w/ Hot Aisle Containment
Diverse fiber entrances into the building with diversely routed risers
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Thank You!