Field TripEDT 661 – Educational Hardware &
SystemsTracy Qualmann
TPW Productions…My Channel
Where is it used?…restaurants…
Digital Signage
Bars &Retail….
Colleges&Universities
Airports &Train Stations
Movie Theatres
Used to …Inform….
Brand
Direct…
Digital Signage is projected to increase 400% in 5 years.(2009)
How & Why….•LCD panel tv’s
• LCD is best because it doesn’t burn images• 42” is standard
•Panels can be horizontal or vertical•Basic package starts at $8000 per panel
• Owner can update• TPW can update• Extensive package around $20,000 per panel
What is it used for….•Inform, direct, brand•Tool used in combination with other forms of advertizing•Replacing traditional forms of advertizing•Intuitive•Immediate updates•High resolution graphics•Timely•Industry share programs
How does one get this….•Call TPW•Other media outlets use this too (billboards)•Customer is responsible for purchase of panels•Provider /customer can change information instantaneously •Provide graphics
• Graphics can change based on season, day part, sale, holiday, etc.
• Graphics are high definition for the visually matured viewer• Can include video
One customer….Ho-chunck Casino/Gaming
BaccaratGaming Ticket
Digital Signage offers - point of purchase awareness/information
Digital Signage offers - direction/information
Digital Signage offers - branding
Summary….•TPW Productions, Hartford, Wisconsin•Digital Signage•Form of advertizing•Various uses•High resolution (visually appealing)•Fiscally competitive•Just really kind of cool ;o)