Download - Ecommerce Master Class Course. Part 2
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Ecommerce Master Class.
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Ecommerce Master Class ::
Main Index.
4. Key Lessons ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------219
5. Looking Ahead -----------------------------------------------------------------------------------------------------------------------------------------------------194
5.a. M Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------195
5.b. T-Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------208
5.c. Social Commerce -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------215
5.d. Innovations----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------216
PART 3
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Online Retail :: Key Lessons
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Online Retail :: Key Lessons :: Lesson # 1 ::
The E-commerce business is built on repeat customers.
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Online Retail :: Key Lessons :: Lesson # 2 ::
Word of mouth really works online.
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Online Retail :: Key Lessons :: Lesson # 3 ::
Don’t compete on price.
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Online Retail :: Key Lessons :: Lesson # 4 ::
Make sure your website inventory is 100% accurate.
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Online Retail :: Key Lessons :: Lesson # 5 ::
Centrally locate your distribution.
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Online Retail :: Key Lessons :: Lesson # 6 ::
Start Small, Stay Focused.
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Online Retail :: Key Lessons :: Lesson # 7 ::
Actively manage your company culture.
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Online Retail :: Key Lessons :: Lesson # 8 ::
Customer service is an investment.
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Future of Ecommerce
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Ecommerce Master Class :: Future of Ecommerce::
Index.
2.f. Future of Ecommerce
a. M- Commerce
b. T- Commerce
c. Social Commerce
d. Innovations.
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Online Retail :: Future of Ecommerce :: M-Commerce :: What ::
What is M-Commerce
Mobile Commerce, also known as M-Commerce or mCommerce, is the
ability to conduct commerce using a mobile device, such as a mobile phone, a
Personal Digital Assistant (PDA) or a smartphone.
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Online Retail :: Future of Ecommerce :: M-Commerce :: Why ::
The US Story.
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Online Retail :: Future of Ecommerce :: M-Commerce :: Why ::
The Indian Story.
At present, there are over 500 million mobile subscribers in the country.
By 2015, $350 billion in payment and banking transactions could flow
through mobile phones.
Source: BCG
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Online Retail :: Future of Ecommerce :: M-Commerce :: How ::
Implementing mobile strategy.
Mobile App
You must have an mobile app and a mobile optimized website.
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Online Retail :: Future of Ecommerce :: M-Commerce :: Examples ::
What is M-Commerce
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Online Retail :: Future of Ecommerce :: M-Commerce :: Examples ::
The “Store Killer” App.
Customers researching offline but buying online.
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Future of Ecommerce :: Innovations :: T-Commerce. ::
Commerce on Tablet PC’s.
Aakash tablet
Only Rs.2,500 – 2,999
•The Ubislate website accessed 2012-02-07 informs that a lakh Ubislate 7+ devices
are being pre-booked each day.
•There is an additional requirement of 22 crore units of tablets.
Aakash tablets will boost mobile commerce in India.
Ecommerce on
Tablet PC
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Social Shopping
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Future of Ecommerce :: Social Shopping ::
Buying with Approval, Kaisa Lag raha hain?
Instant show and Tell.
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Future of Ecommerce :: Social Shopping ::
What do my friends like? Peer Acceptance is
Key in Shopping Process. Isn't it ….
Instant show and Tell.
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Future of Ecommerce :: Social Shopping ::
Buy with Approval of Friends and Family.
Instant show and Tell.
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Future of Ecommerce :: Social Buying with Videos ::
Showoff and Share the inherent Needs post
shopping, Digital is here ….
Instant show and Tell.
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Future of Ecommerce :: Social Shopping ::
Share your buys and it becomes a
recommendation within groups
Instant show and Tell.
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Future of Ecommerce :: Social Shopping :: Group Deals ::
Group buying behavior as we do it.
Collaboration.
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Future of Ecommerce :: Social Shopping :: Group Deals ::
Pay as a Group for Gifts and more…
Collaboration.
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Innovations
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Future of Ecommerce :: Innovations :: Payments ::
Ease and Payments at a Click of a Button.
New innovative payment solutions.
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Future of Ecommerce :: Innovations :: SMS Buying::
Buy using a text.
Buying through mobile texting.
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Future of Ecommerce :: Innovations :: Augmented reality ::
Buying as you think it in real world by
watching in real world through digital eyes.
Retailing Experience.
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Future of Ecommerce :: Innovations :: Augmented reality ::
Buying as you think it in real world by watching
in real world by Digital eyes …..
Retailing Experience.
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Future of Ecommerce :: Innovations :: Extra Convenience ::
Using the digital platform to offer in-store experience.
Efficient Selling.
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Future of Ecommerce :: Innovations :: Shopping At your Price ::
Format Innovation.
Efficient Selling.
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Future of Ecommerce :: Innovations :: Improving Suggestions ::
How Service Retailing can use Digital ……..
Efficient Selling.
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Future of Ecommerce :: Innovations :: Made to Order::
Buy by Designing yourself, does it remind
you of Carpenter
Collaboration.