Download - Echo vague4 scanblog opened mind def
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©
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photo : @winfieldf
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12% se renseignent via smartphone (4% = 1er réflexe) (vs.3% via une connaissance)
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Escher
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l’accro, figure type du
nouveau consommateur
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Le 3ème moment de vérité est le ZMOT d’un autre Internaute
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Blogs
Comparateurs de prix
Forums
Page Facebook de la marque
Presse, magazine en ligne
Recommandation d’'amis via facebook, email, messagerie
instantanée, téléphonie en ligne
Site d’'avis de consommateurs
Site avis/bons plans entre consommateurs
Site des enseignes de distribution
Site des marques
Sites marchands
Youtube
0,08
0,1
0,12
0,14
0,16
0,18
0,2
0,22
0,24
0,26
0,28
4 4,5 5 5,5 6 6,5 7
Indice de confiance
Indi
ce c
orré
latio
n
60%
60%
12%
22%
60%3%
19%
10%
Indice de confiance
Indi
ce c
orré
latio
n
60%
60%
12%
22%
60%3%
19%
10%
Indice de confiance
Indi
ce c
orré
latio
n
Sources fiables participant fortement à la confiance sur Internet
60%
60%
12%
22%
..%
60%3%
19%
10%
Indice de confiance
Indi
ce c
orré
latio
n
Sources fiables participant faiblement à la confiance sur Internet
Sources peu fiables et participantfaiblement à la confiance sur Internet
60%
60%
12%
46%
22%21%
16%3%
4%
4%
19%
10%
% source sur laquelle l'internaute recherche de l'information sur un produit
LEGENDE
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Blogs
Comparateurs de prix
Forums
Page Facebook de la marque
Presse, magazine en ligne
Recommandation d’'amis via facebook, email, messagerie
instantanée, téléphonie en ligne
Site d’
Site avis/ bons plans entre consommateurs
Site des enseignes de distribution
Site des marques
Sites marchands
Youtube
0,08
0,1
0,12
0,14
0,16
0,18
0,2
0,22
0,24
0,26
0,28
4 4,5 5 5,5 6 6,5 7
Indice de confiance
Indi
ce c
orré
latio
n
60%
60%
12%
22%
60%3%
19%
10%
47%
30%
Indice de confiance
Indi
ce c
orré
latio
n
60%
60%
12%
22%
60%3%
19%
10%
47%
30%
38%
38%
Indice de confiance
Indi
ce c
orré
latio
n
Sources fiables participant fortement à la confiance sur Internet
60%
60%
12%
22%
..%
60%3%
19%
10%
47%
30%
Indice de confiance
Indi
ce c
orré
latio
n
Sources fiables participant faiblement à la confiance sur Internet
Sources peu fiables et participantfaiblement à la confiance sur Internet
60%
60%
12%
46%
22%
21%16%3%
4%
4%
19%
10%
47%
30%
38%
33%18%
20%
19%
17%
4%
% source sur laquelle l'internaute recherche de l'information sur un produit
..%% source sur laquelle l'internaute laissedes commentairessur un produit
..%
% source sur laquelle l'internaute vote/note un produit
LEGENDE
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Base : 1000 internautes
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Base : 1000 internautes
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*
* AnyTime,AnyWhere, Any Device
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