Jo-Anne KellewayCEO
Info Salons Group
Thinking Back over 21 years, the truth is....
Lessons Learnt...
1. The only thing you can guarantee is...
Everything changes
2. Don’t be fooled...
No-one canpredict the future
1990
Black & White
Screens
Pick & DOS
Mag Strip Readers
Big Boxes
The Invention of WWW...
The Invention of e-Mail...
1. E-Badge2. E-Barcodes3. E-Surveys
The Invention of Mobile...
Advantages:• SMS messaging put our
message in your pocket
Disadvantages:• Not everyone had a
phone that could support picture messages
Virtual Events will Kill Face-to-Face
Threat:• We can recreate the
event world online
Current Outcome:• Nothing Beats
Face-to-Face• Online enhances the
event experience
The Invention of Social...
• Free Viral Marketing
• Building the Event Buzz
• Connecting Event Networks
• Collecting Event Content
• Building Event Communities
To “The Cloud” & beyond...
• Recent IBM Whitepaper:– 2.5 quintillion bytes of
data daily worldwide– 90% of the worlds data
has been created in the last 2 years alone!
– IDC predicts that digital content will grow to 2.7 zettabytes (ZB) in 2012. An increase of 48% from 2011.
• DATA IS THE NEW BLACK
Self Serve
Dot.netJavascript
WiFiNFC
Clouds & Apps 2011
Twitter – jkinfosalonsLinkedIn – http://au.linkedin.com/in/joannekelleway
www.infosalonsgroup.com