Download - Ecco: Pure Style from Scandinavia
![Page 1: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/1.jpg)
C E L E B R AT I N G 5 0 Y E A R S
O F PA S S I O N AT E S H O E M A K I N G
ecco_cover_final_revise.indd 1 3/18/13 1:58 PM
![Page 2: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/2.jpg)
WELCOME
ECCO IS CELEBRATING its 50th anniversary this year by
paying tribute to everyone who is part of the passion
behind our company. We are devoted to the craft of
shoemaking; but it is you, our customers around the world,
who bring ECCO shoes to life.
Some say that the farther you can look back, the farther
you can look ahead. By celebrating five decades of
ECCO shoes, we mark a milestone and turn to the future.
We do not strive to be the biggest shoe company in the
world. We strive to be the best. We do this by staying true
to our heritage and our foundation of craftsmanship.
In this magazine, we invite you to gain new and never-
before-seen insight into our company, as presented by
our shoes and our family of shoemakers. We’ll take you
through the highlights of our history, introduce you to the
exciting platform of ECCO today and offer you a sneak
peek into the future.
As ECCO celebrates a half-century of dedication
and innovation in shoemaking, our 19,500 employees
worldwide are channeling their passion into meeting the
demands of the years ahead.
Welcome and enjoy!
Dieter KasprzakCEO & Designer
DEAR READERS
ecco_letter_revise.indd 2 3/18/13 9:04 AM
![Page 3: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/3.jpg)
1
“Scandinavian design is anchored in functionality, quality and cra!smanship. You could say, it’s not fashion; it’s style. And style doesn’t go out of fashion.”
!DIETER KASPRZAK, CEO & DESIGNER, ECCO
MILESTONES Marking 50 years of
ECCO innovation
and timeless style.
HEAR THE ECCOThe finer points that make
ECCO unlike any other
shoe company.
THE BIOM REVOLUTIONA breakthrough natural
motion concept offers a
better way to run, hike
and play.
PAR EXCELLENCE Pros Fred Couples,
Belén Mozo and Graeme
McDowell discuss their
careers, practice tips and
ECCO shoes of choice.
CLEAN SLATECasual redefined: modern
mocs and slip-ons.
BRIGHT IDEASColorful hues in bloom
for spring.
INTELLIGENT SOLUTIONSAccessories preview:
fashion meets function.
FASHION WITH A CAUSEMeet this year’s ECCO
Walk in Style Award
winner and check out
ECCO concept designs.
2
4
8
12
16
20
24
28
ecco_letter_revise.indd 1 3/18/13 9:04 AM
![Page 4: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/4.jpg)
2
MILESTONES Celebrating 50 years of ECCO innovation and success.
1963Danish shoemaker Karl Toosbuy moves to Bredebro, Denmark, with his wife Birte and their five-year-old daughter Hanni. They take over a vacant factory to create a shoe company. The local workforce is dedicated and plentiful.
1969The shoes are first sold under the name Venus. But, due to a rights conflict, founder Karl Toosbuy and chief designer Ejnar Truelsen choose a two-syllable name that’s easy to say in Danish and other languages, and can be written in a clear logo like Coca-Cola. The original name is Ecco’let, which is shortened to ECCO in 1978.
1978ECCO debuts Joke, a breakthrough design that is lightweight, flexible and fits the foot. Two years later, ECCO introduces Free and Time, cementing the brand as a comfort footwear innovator and leader.
1980The debut of DESMA, ECCO’s machine that molds soles right onto uppers in one simple process. The technology becomes the foundation for comfort and flexibility in ECCO shoes. It also revolutionizes shoe manufacturing.
1981ECCO Soft represents the first of a new generation of lightweight and comfortable shoes. It’s an instant classic due to its timeless lines. It ranks as the best-selling shoe in ECCO’s history and, 30 years on, remains a consumer hit.
1984 ECCO opens its first factory abroad, in Portugal. Soon after, Toosbuy establishes a tannery in Portugal to better control the supply of quality leather.
1985ECCO becomes the
first shoe manufacturer
to stamp its name and logo on the soles.
1990On a path of rapid expansion worldwide, ECCO opens its North American subsidiary.
1991
ECCO opens a
factory and tannery
in Indonesia. Today,
that country is ECCO’s
largest production
unit, with nearly
7,000 employees.
1992ECCO hits the one-million mark in shoes produced. From 1963 to 2013, ECCO has made more than 350 million pairs of shoes.
1,000,000
TIMELINE
ecco_timeline_final.indd 2 3/15/13 9:26 AM
![Page 5: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/5.jpg)
3
1996 ECCO founder Karl Toosbuy and CEO Dieter Kasprzak decide to play golf one day. But they don’t like the golf shoes available. So the two decide to make truly comfortable golf shoes. Today ECCO ranks as the world’s fourth biggest producer of golf shoes.
1998ECCO opens its first flagship store, in the heart of London’s premier shopping district. Today there are ECCO stores in more than
90 countries.
1999 The ECCO Walkathon
charity event is founded.
To date, 400,000 people
have walked a total
2.5 million km in support
of numerous charitable
causes through ECCO’s
Walkathon.
2000ECCO sponsors Expedition Sirius 2000, an annual dog-sled patrol across Greenland by the Danish military. For the 50th anniversary of the patrol, Danish Crown Prince Frederik joins the expedition. ECCO produces custom made
boots for all members.
2013The ECCO Mind is launched in
celebration of the company’s
50th anniversary.
2009ECCO debuts
its BIOM design,
a revolutionary
natural motion
construction.
2011ECCO opens its
1,000th store, at the
Mall of America.
2003ECCO’s Shark rises to the
surface. To create this
landmark shoe design,
ECCO chief designer
Ejnar Truelsen melds the
leather upper with the
outsole to create an
unbreakable unit and a
killer fashion statement.
2012ECCO reaches
20.2 million pairs of shoes
sold worldwide.
20
MIL
LIO
N
ecco_timeline_final.indd 3 3/15/13 9:26 AM
![Page 6: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/6.jpg)
4
IT ALL STARTED with a dream. From the time
he began training as a young shoemaker
in Copenhagen, Karl Toosbuy dreamed of
creating his own footwear company—a
company where the shoes he made would
blend the stylish simplicity of Scandinavian
design with superb functionality.
By the time he was in his early 30s, Toosbuy
knew the moment had come to start turning
that dream into reality. So he made a bold
move. He resigned from his steady job as
manager at a shoe factory, sold his home
and moved with his wife and five-year-old
daughter Hanni to Bredebro, on the west
coast of Denmark. There, he took over an
empty factory and, enlisting a small team of
16 employees who shared his passion and
entrepreneurial spirit, founded what would
become ECCO in 1963.
It wasn’t long before the visionary
group developed a groundbreaking
approach that turned centuries of
shoemaking tradition upside down:
ECCO started making shoes that
followed the natural contours of the
foot. The company introduced a line
of uniquely comfortable, high-quality
shoes that let the wearer move naturally,
that fit from the first step and that
never needed “breaking in.” Shoppers
responded enthusiastically, and ECCO
soon became a success. But Toosbuy
didn’t rest on his laurels. He and his team
continually innovated and improved,
never losing sight of their original
objective. In the decades that followed,
the company grew by staying tuned into
the rapidly changing fashion scene: High
boots one season, patent leather pumps
the next and clogs after that. Along the
way, Toosbuy tirelessly pursued his dream
of combining uncompromising comfort,
outstanding quality and fashion—all in
one reasonably priced shoe.
Though Toosbuy died in 2004, his
dream is alive and well in ECCO. The
company is still a family business, now
owned and run by Karl’s daughter, Hanni
Toosbuy Kasprzak, and her husband,
Dieter Kasprzak, CEO. With tanneries,
factories and branded stores in more than
90 countries, the ECCO family has grown
considerably. It now includes 19,500 members
from more than 50 countries.
“Our employees are the heart of our
business,” says Kasprzak. “We do our very
best to ensure that we never become a
business where people are just numbers.
We believe in creating a sense of family, a
feeling of belonging. We strive to provide
lifelong education, good career prospects
and interesting challenges to maintain
job satisfaction. We never forget that we
are shoemakers striving to make first-class
products.” Nor, Kasprzak adds, will anyone at
ECCO ever forget the Toosbuy way of running
a successful shoe company. Rule No. 1: “Always
be open to improvements and new ideas.”
THE TOOSBUY WAY
Superb quality
Simple, elegant aesthetics
Modernity
Functionality that evokes a balanced, active lifestyle
ECCO ETHOSCORNERSTONES
OF SCANDINAVIAN
DESIGN:
Karl Toosbuy
HEARTHE
ECCO
hear_the_ecco_14.indd 4 3/15/13 9:21 AM
![Page 7: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/7.jpg)
5
EJNAR TRUELSEN WAS just 18 when he began
an apprenticeship as a modeler for ECCO.
He had been passionate about drawing all
his life and, after completing trade school,
was looking for something to do until he
could start art school. Flash forward 42 years,
and the art school graduate is now Chief
Designer, responsible for some of ECCO’s
most iconic shoes. Among them: Joke,
Free, Shark and Soft, the best-selling shoe
in the company’s history. Truelsen was also
instrumental in creating the BIOM natural
motion family and is the creative force
behind a number of important innovations in
the footwear industry, including printing the
ECCO logo on every sole since 1985.
Competitors have tried to lure him away,
but Truelsen has always enjoyed his work
with ECCO too much to consider their offers.
“I couldn’t go out and compete with what I
hold most dear,” says the designer, who still
feels buoyed every time he spots someone
on the street wearing a
pair of ECCOs.
Spending so many
years learning the ins and
outs of a small, family-run
company has given him a
deep respect for the craft
of shoemaking as well as
ample insight into charting
the right creative course
for ECCO’s future. “The
eighties were fantastic.
ECCO was young and in a
league of its own. We were
extremely innovative and
that made me proud,”
he recalls. Going forward,
“We must invest energy in
keeping track of the times,
and continuing as authentic entrepreneurs in
the shoe business.”
Life in balance is a cornerstone principle
at ECCO, and one that appeals greatly
to Truelsen. He loves his work, but he takes
pride in having a full slate outside the office
as well. He recently took up croquis drawing
(the practice of making quick sketches
of live models who change their pose
every few minutes to challenge the artists
sketching them). “It’s amazing,” he enthuses
of his latest creative endeavor. “It’s good to
be pushed out of your comfort zone.”
Bringing new designs for ECCO to life isn’t
quite as quick or simple. It’s often a labor of
love. “The process is different for each shoe,
but it always starts with paper and pencil,”
Truelsen says. “I’m more into the lines and
curves than the colors. A well-designed
shoe, a classic, is a shoe with timeless lines
combined with simplicity. That’s the essence
of Scandinavian design.”
DEDICATION TO DESIGN
A SCANDINAVIAN CLASSIC from
the disco era, ECCO’s Joke, served
as inspiration for this spring’s debut
of ECCO Mind, commemorating the
legendary comfort brand’s 50th
anniversary.
Involving a blend of natural ’70s
style, modern colors and state-of-the-
art comfort technologies, ECCO Mind
is like stepping back and forward in
time simultaneously.
It embodies where ECCO has
been and where the brand is headed.
As such, it’s a shoe for everyone.
MASTER MIND
Ejnar Truelsen
ECCO Joke
ECCO Mind
hear_the_ecco_14.indd 5 3/15/13 9:21 AM
![Page 8: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/8.jpg)
6
SHOEMAKING IS A family tradition
for Niki Tæstensen, Lead Designer of
ECCO’s Women’s Collection. Both his
great-grandfather and his father made
shoes, and his grandfather owned his
own shoe factory. Tæstensen himself
has been with ECCO for 17 years and
has been responsible for some of the
company’s most beloved women’s
styles. His latest brainchild is ECCO
Mind, designed in honor of ECCO’s
50th anniversary to blend innovation
with inspiration from ECCO’s iconic
past styles.
“People say, ‘If a high heel is really
comfortable, it can’t be stylish.’ But
we strongly believe it’s not an either-
or situation,” says Tæstensen. “You get
both when you combine the comfort
of direct-injected PU [polyurethane]
and anatomical lasts with beautiful
shapes and materials, which we
are blessed to work with because
we have our own tanneries. We’re
constantly trying to create the most
beautiful, comfortable high-heeled
shoes in the world.”
As an example, Tæstensen
cites ECCO’s Women’s Sculptured
Collection, introduced this past fall.
“Our spring/summer Sculptured styles
include sandals with 65mm heels that
are as comfortable as a flat shoe,”
he adds. “They’re also very colorful,
which makes them fun. We have
everything from bold colors like blue
and orange and yellow to pastel
shades.”
Though his work sometimes involves
so much travel that his three-year-
old daughter thinks he works for
the airlines, globetrotting provides
a rich source of design inspiration.
“Because we sell in the U.S., Asia,
Europe and Russia, I get to talk
with different people, see different
cultures and spot trends around the
world. I often use them for inspiration,
but in a way that upholds our
Scandinavian values, our brand and
our message of functional, harmonic,
simple design,” Tæstensen says.
It’s rewarding work when
shoemaking runs in your blood, as
it does Tæstensen’s. In fact, he’s
passionate enough about shoes that
he estimates he has more pairs in
his closet than his wife does in hers.
Likewise, he remembers every style
he has masterminded for ECCO over
the years. Does he have a favorite?
Not a chance. “I compare them
to children,” he says. “Even though
they’re all different, you don’t like
one of them more than the others.
They’re still your babies.”
NEW HEIGHTS
OSSIMA WEDGE SANDAL:
AS COMFORTABLE AS A FLAT SHOE.
Niki Tæstensen
HEARTHE
ECCO
hear_the_ecco_14.indd 6 3/15/13 9:22 AM
![Page 9: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/9.jpg)
7
ECCO IS THE only major shoe
manufacturer to own and
manage every step in the
shoemaking process, from cow
to consumer. Owning its own
factories and tanneries worldwide
allows ECCO to guarantee
both high quality products and
innovation.
Leather is a fundamental
element in every ECCO shoe,
and the company is renowned
for its distinctive leathers. They are
all produced at ECCO tanneries
in China, Thailand, Portugal and
Indonesia—as well as at the ECCO
Research and Development
Center in The Netherlands—
and used to supply ECCO shoe
factories in Slovakia, Thailand,
Indonesia and China. Keeping it
all “in-house” gives ECCO unique
opportunities to share knowledge
and exchange best practices that
cut across national borders.
“We don’t aim for volume,
but for quality in craftsmanship,”
explains CEO Dieter Kasprzak. “We
never compromise on quality.”
WHEREVER ECCO OPERATES, the
company strives to be a good
citizen. It prides itself on doing
business responsibly. ECCO’s
Code of Conduct spells out its
commitment to respecting human
rights and freedoms and to being
a leader on environmental,
health, safety and sustainability
issues.
ECCO pays scrupulous attention
to issues like labor conditions and
wastewater treatment. In fact, by
the time Denmark passed its 2008
Corporate Social Responsibility
(CSR) law requiring large Danish
companies to report on their CSR
policies every year, ECCO had
already been reporting on such
issues for many years. Because the
company is vertically integrated—
in other words, it designs all of its
own shoes, owns and operates its
leather tanneries and factories,
and markets and sells its own
products—ECCO is able to
monitor and control its footprint
closely.
ECCO demonstrated its
commitment to ethical business
practices when a flood struck
the part of Thailand where one
of the company’s production
sites was located in the fall of
2011. During the flood, ECCO
rented and operated boats to
help its 3,500 employees and
their families reach safety. It also
sent relief teams to the affected
area with water, food, blankets
and medicine and provided
temporary shelter for hundreds of
families in need. After the flood
waters receded, ECCO worked
with local authorities and the
Danish Red Cross to remove sand
bags, clean and restore temples,
reopen schools and create
safe play areas for children. A
group of ECCO employees took
psychological training courses
so that they would be able to
counsel children and adults
grappling with emotional stress
caused by the disaster. Finally,
to ensure long-term recovery for
the community, ECCO set up
a one million Euro fund to help
employees whose lives were
impacted by the flood and rebuilt
its factory on the same site, even
though future flooding remains a
possibility.
ECCO also participates in
a wide variety of charitable
initiatives through its Corporate
Social Responsibility Programme.
ECCO doesn’t see sustainability
or philanthropy as a way to gain
a competitive advantage. The
company believes that acting
responsibly is a natural and
necessary part of doing business.
DO THE RIGHT THING
SHADES OF LEATHER
50
Niki Tæstensen
hear_the_ecco_14.indd 7 3/15/13 9:22 AM
![Page 10: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/10.jpg)
SPORT
ecco_sport_revise2.indd 8 3/15/13 9:33 AM
![Page 11: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/11.jpg)
9
A revolutionary design enables natural motion, strengthening the foot in a shoe that wears like a second skin.
THE BIOM REVOLUTION: LESS IS MORE
IN 2006, INSPIRED by the barefoot runners of Africa,
ECCO began researching how to create a shoe that
would guide the foot to the optimal motion path of
a barefoot runner. The idea was to support the foot’s
natural movement rather than to overcompensate
on cushioning, which weakens tendons and muscles,
reduces foot strength and leads to less efficient
movement.
ECCO combined extensive knowledge of the
human foot with input from leading scientists
in running biomechanics and testing by world
champion athlete Torbjorn Sindballe. The result was
the BIOM (short for biomechanical optimization)
Project.
After scanning the feet of 2,500 athletes, ECCO
constructed an anatomically precise last for the first
generation of BIOM shoes, introduced in 2009. “The
BIOM last is anatomically sculpted, never straight or
flat on the bottom, so it always resembles the shape
of your foot,” explains Andrzej “Bartie” Bikowski,
Lead Designer for ECCO’s Performance category.
Essentially, the last fits the foot like a second skin. To
create lightweight, durable comfort, ECCO uses Yak
leather, direct-injection technology that allows for a
more anatomical construction and a unique PU foam
that is exceptionally flexible and longlasting.
The next question was would the BIOM design
deliver on its expectations? Enter the German Sport
University of Cologne, which conducted one of
the largest independent studies ever performed on
running footwear. Researchers followed 120 runners
running under three conditions: barefoot, in their
current running shoes and in ECCO BIOM shoes. The
results showed that in six weeks the athletes’ running
style became significantly smoother and more
powerful when they ran in BIOMs.
Based on these results and positive feedback
from consumers, ECCO expanded its offerings to
include a range of BIOM shoes designed for specific
activities, including golf, hiking and trail running. “The
benefits are similar,” Bikowski says. “They are all very
comfortable, they offer a very good fit, the outsole is
very flexible and they follow the principle of natural
motion, which means they don’t overdo the stability
features.”
Each version of BIOM is fine-tuned for a different
activity based on the sport-specific motions and the
terrain involved, adds Alex Nicolai, Head of ECCO’s
Sport Business Unit. “The requirements in terms of
functionality are different from road running to trail
running to hiking, so BIOM designs differ in terms
of outsole traction, protection and flexibility,” says
Nicolai, who is a passionate triathlete in his spare time
and a BIOM wearer. “What they have in common is
high quality and a really nice fit. They let you perform
at your best and feel great.”
THE BIOM
RANGE SPANS
THE RUNNING,
HIKING, AND
WATER SPORT
CATEGORIES.
ecco_sport_revise2.indd 9 3/15/13 9:33 AM
![Page 12: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/12.jpg)
10
The BIOM range of natural motion footwear is engineered for specific terrains, allowing you to experience nature—naturally.THE GREAT OUTDOORS
ROCK STAR The lightweight, award-winning BIOM HIKE
features a rugged rubber outsole that
provides traction and stability while ground
feedback comes from its low profile
construction enhanced by a rounded
heel and forefoot for smoother strike and
push-off. And what better place to test
drive BIOM HIKE than in the stunning
Acadia National Park. This 47,000-acre
New England gem offers spectacular
views of Maine’s rugged coastline, dotted
with dense spruce forests and 1,000-foot
granite peaks overlooking the Atlantic
Ocean. Choose from 125 miles of historic
hiking trails, leading past waterfalls (no
worries: the Gore-Tex lined BIOM HIKE is
100 percent waterproof) and over quaint
stone bridges. The boots deliver comfort
and support no matter the terrain.
Choose a pleasant one-mile hike
along the Bar Harbor Shore Path or the
meandering three-mile Ocean Trail. Or
challenge yourself with the Precipice Trail,
a near-vertical climb up the rock face of
Champlain Mountain via iron rungs and
ladders to the summit.
After your hike, treat yourself to a
century-old Acadia tradition: tea and
popovers at the park’s famous Jordan
Pond House restaurant. For more info:
www.nps.gov/acad.
BORN TO RUN The BIOM EVO RACER is a lightweight
minimalist running shoe that provides a
supreme anatomical fit and support
to help guide your foot through its natural
stride. And the new lighter, more flexible
midsole material delivers an even more
comfortable ride.
So why not slip these BIOM EVO RACERS
into your weekend getaway bag for a run
along The Battery in historic Charleston,
South Carolina, and get a healthy dose
of southern hospitality and history in the
process? The landmark defensive seawall
and promenade stretch along the shores
of the city’s peninsula, bordered by the
Ashley and Cooper rivers. During the
approximately 2-mile run, you can take in
such sites as Fort Sumter, Castle Pinckney,
the WWII aircraft carrier USS Yorktown and
Sullivan’s Island.
The promenade consists of smooth
asphalt, ideal ground for these lightweight
runners. And be sure to see the rest that
downtown Charleston has to offer, like
Waterfront Park (includes more walking and
jogging trails) and some of the legendary
mansions, including the Edmonston-Alstom
House and the Heyward-Washington House
(built in 1772 and where George Washington
stayed for a week in 1791). For more info:
www.charlestoncvb.com.
Acadia National Park
Charleston, South Carolina
SPORT
ecco_sport_revise2.indd 10 3/15/13 9:33 AM
![Page 13: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/13.jpg)
11
WATER WORKS Inspired by the award-winning BIOM HIKE, the BIOM TERRAIN SANDAL
looks like a sandal, hikes like a boot. Ideal for summer hiking, traveling
or daily adventures, the BIOM TERRAIN SANDAL features a cushy direct-
injection midsole while a rugged outsole delivers traction on slippery
surfaces. Exotic Hawaii Volcanoes National Park is the perfect place
to strap on these sandals. This sprawling park includes 150 miles of trails
that lead you through extraordinarily diverse scenery, including volcanic
TRAIL FIXThe BIOM TRAIL combines
anatomical design and flexibility
with the added support necessary
for running on uneven terrain. In
addition, the outsole is designed for
all-weather traction on loose and
muddy surfaces. Enter the varied
and beautful terrain of Utah’s Bryce Canyon to put these trail runners to
good use.
Small by national park standards,
but spectacular in terms of
scenery, this 56.2-mile stretch
of the American southwest is
famous for its series of U-shaped
amphitheaters filled with slender
rock spires called hoodoos. The
colorful red, orange and white
hoodoos range from about the
height of a man to heights as tall as
10-story buildings. The rocks set the
backdrop for some of the world’s
most memorable hikes.
For a moderate workout, the
Bristlecone Loop leads through a
forest of 1,800-year-old Bristlecone
Pines to elevations of more than
9,100 feet. Keep an eye peeled
for woodpeckers, owls and other
wildlife. The eight-mile Fairyland
Loop leads along the rim of the park
past some of its most memorable
rock formations, including the China
Wall and Tower Bridge. For more
info: www.nps.gov/brca/index.htm.
craters, lush rainforests, a 500-year-old lava tube and two
volcanoes—Mauna Loa and Kilauea, one of the world’s
most active volcanoes.
The park offers trails of all levels. Start with an easy hike
along Pu’u Loa, a two-mile coastal trail that leads you
through an extensive collection of prehistoric lava rock
carvings called petroglyphs, now considered sacred to
Native Hawaiians. Or test your endurance with an 11-mile
hike along Crater Trail, which circles Kilauea’s 4,000-foot-
high caldera—complete with earth cracks, steam vents
and sulfur fumes. For more info: www.nps.gov/havo.
Bryce Canyon
Hawaii Volcanoes National Park
ecco_sport_revise2.indd 11 3/15/13 9:34 AM
![Page 14: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/14.jpg)
12
GOLF
More than just a (very) pretty face, rising star Belén Mozo is determined to make it to the top of her game.
PAR EXCELLENCEON’T LET HER looks fool
you. Though LPGA up-and-
comer Belén Mozo is
glamorous enough to draw
comparisons to models and
movie stars, she’s a formidable competitor
on the golf course.
“I want to be one of the top players
in the world, not for one year but a
dominating top player for a long time,”
says the 24-year-old Spanish born USC
grad. “I’m very competitive and focused,
and I push myself really hard.”
Mozo is already well on her way to her
goal. Even as a young teen, she made a
name for herself in the golf world, winning
both the British Amateur and the British
Girls the same month in 2006—a feat that
hadn’t been matched since 1972. Before
that, she represented Europe in the Junior
Ryder Cup and won the AJGA Thunderbird
Invitational against some of the world’s
top juniors. Mozo enrolled at USC in 2007,
where she became a four-time NCAA All-
American and graduated in 2010 with a
degree in international relations. She went
professional just after graduating, tying
for eighth at the LPGA Final Qualifying
Tournament.
Growing up in Cadiz, Spain, Mozo was
part of an active, athletic family. She
started playing golf at age eight and
loved the sport instantly. She credits her
family for giving her the foundation for her
current success. “I don’t want to sound like
a cliché, but none of what I have would
have been possible without them—without
the support they gave me, all the times
they drove me, all the equipment they
bought me, all the sacrifices they made,”
she says. “Both my parents were athletes,
but they never got the chance to do more
than play recreational sports. They helped
me to achieve what they would have with
a little more support.”
When she’s not on tour, Mozo now makes
her home in Florida, where she can hone
her game year round. “I have such a good
time on the golf course when I’m with my
coach, Mike Adams, that I can spend all
day there,” she says. “On average I spend
four hours a day practicing golf and two
and a half physically training.”
What does her training involve? “I do a
lot of exercises for mobility and to work my
core muscles, lower abdominals, glutes
and legs,” she says. “My boyfriend [Robert
Farah] is a professional tennis player, so
we go running together in the morning at
the beach and he pushes me to do longer
distances. We’re both extremely hard
workers and we have the same dream of
success in professional sports, so we’re on
the same page.”
Since discovering three years ago that
she suffers from celiac disease, Mozo
has also become scrupulously careful
about her diet. “I can’t have any gluten
or lactose, so I’ve learned to be very
disciplined with what I eat,” she explains.
“I used to crave fast food, but once you
learn you can’t have it, the craving goes
away. I have my portion of chocolate
every night and my glass of wine, but I
control what I eat and I cook a lot. I feel
much better, and my performance and
my energy levels are much higher.”
Another key factor improving her golf
game is her ECCO BIOM golf shoes, says
Mozo. “They’re so comfortable I could
spend the whole day in them. I don’t even
notice I have them on. I’ll be in my kitchen,
cooking, and my boyfriend will walk in and
say, ‘Aren’t you going to take off your golf
shoes?’ and I’ll be surprised to realize I
still have them on. I used to have to wear
orthotics, but now I never have problems
with my feet. They don’t get tired, and I
don’t get any blisters.
“They also fit my personality because I’m
very girly, but I’m also very, very athletic
and BIOMs are very athletic-looking,” she
adds. “They look like running shoes, but
they have this classy, girly style with pop
colors and leather that is just unreal.”
Speaking of girly, Mozo freely admits
to having a fashionista streak. “I love
shopping. I love hot trends,” says the
golfer known for her long, blonde tresses.
ecco_golf_revise.indd 12 3/18/13 11:53 AM
![Page 15: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/15.jpg)
13
More than just a (very) pretty face, rising star Belén Mozo is determined to make it to the top of her game.
PAR EXCELLENCE“To me, fashion in golf is no different. I like
to wear the trendy colors, the different
cuts in polo shirts and new styles in skirts,
shorts and dresses.” Off the course, she
lists her favorite looks as fitted, colored
jeans with heels and neutral colors like
ivory, gold, beige and brown, often with a
splash of hot pink, red or green thrown in
“to keep it sexy-looking.”
Though her style might be eye-catching,
Mozo still garners attention primarily for
her golf skills. In her second year on tour,
she’s made the top 65 female golfers list
and has set her sights on breaking into
the top 30 this season. “I feel very positive
about next year,” she says. “I’m working
hard with my coach and my trainer. It’s
the little stuff that I need to pay attention
to, like my mental game. I need to
believe that I can be where I want to
be—in the top 10 or 20 in the world.”
If she achieves her goal, Mozo
plans to put it to good use, bringing
more attention to women’s golf and
ultimately working to help children in
underdeveloped countries. “When players
become well known they can do so much
to help,” she says. “I want to help with
things like bringing clean water to African
countries and giving kids more athletic
opportunities like the ones I got as a child,
even though they might not have the
family support I had.”
Belén Mozo
ecco_golf_revise.indd 13 3/18/13 11:53 AM
![Page 16: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/16.jpg)
14
N HIS FIRST decade as a pro
golfer, Northern Ireland’s Graeme
McDowell has racked up quite a
record. He made golf history in
2010 at Pebble Beach when he
became the first European in 40 years to
win the U.S. Open. Among McDowell’s
other feats are winning seven events on
the European Tour, representing Ireland
at the World Cup, serving as a member
of the European Ryder Cup team three
times and being ranked in the top 10 in
the world. McDowell is just 33 years old,
which means golf fans can expect to
hear much more from him in the years to
come. Here, he talks about his game, his
goals and his favorite ECCO footwear on
the course.
Q: What do you consider the greatest strength in your game? A: I’ve always had a decent short game,
and putting has always been a strength.
It probably all stems from days practicing
in Portrush, Ireland, as a teenager, from a
pitching wedge in and tackling the tricky
greens from every angle. I would typically
fade the ball left to right, particularly off
the tee. I’ve worked on my draw from
right to left the last few seasons and it’s
still something I’m trying to master.
Q: How much time do you practice?A: I play golf most days, even in the off-
season, whether I’m on the range, the
putting green or playing a round with my
mates, I’m always working on my game. But
there are times when I’ll shut off completely
and not see the clubs for a week or two.
We all need a break sometimes.
Q: Watching a Manchester United match or hitting the driving range: Which do you choose?A: I know which one I’d prefer! I love kick-
ing back on a couch, watching sport. But
my choice would depend on the time of
year and the condition of my game. I’m
actually quite disciplined. If there’s some-
thing I’m not happy with, then I might
spend hours on the range, much to the dis-
tress of my caddy. Even in the pouring rain
while Man U might be playing Liverpool on
TV, if needed. Work always comes first.
Q: How do you stay on top of your game?A: By being positive and patient at all
times. We all have our ups and downs,
and golf can beat us up from time to
time, but remaining positive and knowing
what I’m capable of ensures that even
when things aren’t going my way, it won’t
be long before I’m back to my best.
Q: How would you describe your style?A: Over the last few years I’ve taken my
on-course clothing a lot more seriously. A
key is looking sharp. I’m never afraid to
wear strong, loud colors, but they have
to be done tastefully. I like a nice mix of
tailored trousers, sharp shirts and a wide
range of knitwear.
Q: Word is you’re switching to ECCO Tour Hybrid shoes in 2013. Why?A: I’ve been wearing ECCO World Class
shoes for the last few seasons, and I’ve
loved them. But the golf world is evolving
toward a hybrid spikeless type shoe. It’s all
about comfort, stability and performance.
But I’m also about how the shoes look.
The Tour Hybrid is considerably lighter than
the World Class, and I love to have a wide
choice of shoes and colors to match my
outfits, so I should be able to pack five or
six pairs of Tour Hybrids for each event. So
watch for some nice outfits in 2013.
Q: Any advice for recreational golfers?A: I’ve always believed playing competitive
golf is the best way to improve. We can
all work hard on the range and play fun
fourballs with our friends, but play in as
many competitions as you can and you’ll
reap the rewards.
HE’S GOT GAMEUp close with tour de force Graeme McDowell.
Leading pros to weekend duffers can hit the links this spring
in ECCO’s range of performance golf shoes. No matter
your handicap, the innovative technologies found in the
Golf Street, BIOM Hybrid and Tour Hybrid collections take
comfort, performance and convenience to new levels.
TEE TIME
Tour Hybrid
Golf Street
BIOM Hybrid
ecco_golf.indd 14 3/15/13 9:37 AM
![Page 17: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/17.jpg)
15
HE’S GOT GAME
MERICAN!BORN GOLF
great Fred Couples has
won some of the sport’s
most prestigious tourna-
ments, including the
fabled Masters (1992), the Senior Players’
Championship (2011) and the Senior
British Open Championship (2012). The
53-year-old Couples, inducted into the
World Golf Hall of Fame this year, dis-
cusses his upcoming season, his favorite
career highlights and his love of ECCO
shoes.
Q: How would you describe your style?A: I like to be current and follow the cloth-
ing trends. I was always a very traditional
golf shoe guy—lots of solid white shoes or
saddle shoes. I made a big step toward
cutting-edge when I started wearing
ECCO’s Golf Street shoes and now their
BIOM shoes.
Q: What impressed you most about ECCO Street?A: They are so comfortable. I love them
because I can wear them all the way from
my house to the golf course and back.
A lot of the time I don’t even wear socks
with them. And the style is a lot like the
sneaker styles that the skateboarders wear
in California, which I think is great.
Q: What tangible results have you got-ten from wearing ECCO shoes?A: Golfers are on their feet for hours for
every practice and tournament round,
and the foot comfort ECCO shoes provide
helps with how I feel overall while I play.
It decreases fatigue, which has a positive
impact on performance.
Q: In 2012, you switched to playing in BIOM Hybrid almost full time. Why?A: It was a combination of style, com-
fort and performance, but I have to put
comfort at the top. From the first moment
I put on the BIOM Hybrid, I knew I would
be wearing them a lot because they’re
so comfortable. Just like when I started
wearing the Street shoes, I was sold on
them instantly.
THE MASTER
Golf legend Fred Couples reveals why he took it to the ‘Street’ and what’s behind the fist pump.
Q: What are your goals this season?A: I hope to play a full schedule in 2013.
Everyone knows I’ve had problems with my
back for a number of years. I always hope
I’ll be able to keep them to a minimum so I
can play the majority of the Champions Tour
events. In the fall, I’ll be the captain of the
U.S. Presidents Cup team.
Q: How often do you practice?A: Actually, I don’t have a very heavy prac-
tice schedule. I try to rest my back during off
weeks, but I’ll go to the range occasionally
or play a round or two with friends.
Q: You’re renowned for appearing laid-back on the course. Are you really that relaxed?A: I’m as competitive as the next guy;
I’m just not the type to show my intensity.
You see athletes and coaches in all sports
who are very vocal and animated when
they’re playing. Others just go about their
business. I’m one of the quiet ones, but I
can break out a good fist pump occasion-
ally. Inside, I want to win as much as any-
one else, if not more.
Q: What do you consider your greatest achievement in golf?A: I’ve had a number of great moments,
ones I’ll never forget. Winning the Masters in
1992 was a career highlight, and this past
year winning the Senior British Open was a
fabulous week. I’ve also had great moments
in team events at the Ryder Cup and
Presidents Cup matches, and I’m very proud
to have played on those U.S. teams. One of
my biggest honors was being chosen as the
captain for the U.S. Presidents Cup team in
2009. This year, I’ll be the captain of my third
U.S. team. Being chosen for the World Golf
Hall of Fame was also a huge thrill.
Q: Any advice for recreational golfers?A: Concentrate on the basics. Consistently
hitting the ball solid and having good
rhythm and tempo in your swing are great
as a foundation for better scoring. You
don’t have to hit the ball the hardest or
the farthest, but if you can get around the
course without many mistakes, your score
should improve.
ecco_golf.indd 15 3/15/13 9:37 AM
![Page 18: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/18.jpg)
16
CLEAN SLATE
Casual redefined: modern mocs and slip-ons that are relaxed, refined and the essence of a Scandinavian summer.
ecco_fashion.indd 16 3/15/13 9:39 AM
![Page 19: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/19.jpg)
17
ecco_fashion.indd 17 3/15/13 9:39 AM
![Page 20: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/20.jpg)
18
Paying tribute to the forces of nature with handcrafted elements creates a natural weathered vibe.
ecco_fashion.indd 18 3/15/13 9:40 AM
![Page 21: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/21.jpg)
19
BREATHE DEEP:
THE COLLIN SLIP-ON IN
PERFORATED LEATHER
FEATURES A LIGHTWEIGHT
AND FLEXIBLE SOLE.
RUSTIC CHIC:
THE CUNO MOCS
IN MILLED LEATHER
AND SUEDE OFFER
A RICH BLEND OF
COMFORT AND
RELAXED STYLE.
ecco_fashion.indd 19 3/15/13 9:40 AM
![Page 22: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/22.jpg)
20
ecco_fashion.indd 20 3/15/13 9:40 AM
![Page 23: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/23.jpg)
21
Think vibrant pops of color this spring.
BRIGHTIDEAS
ecco_fashion.indd 21 3/15/13 9:40 AM
![Page 24: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/24.jpg)
22
How sweet. Citrus hues add punch to everyday spring casuals.
ecco_fashion.indd 22 3/15/13 9:41 AM
![Page 25: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/25.jpg)
23
RETRO REWIND:
GRAPHIC AND
SPORTY, THE JOGGA
COMES IN BOLD
ALL-OVER COLOR
COMBINATIONS.
How sweet. Citrus hues add punch to everyday spring casuals.
ecco_fashion.indd 23 3/15/13 9:41 AM
![Page 26: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/26.jpg)
24 ECCOUSA.COM
How the little details add up to an inspiring ECCO accessories collection each season.
INTELLIGENT SOLUTIONS
S ECCO CELEBRATES its golden anniversary,
the company’s Accessories group is
heading into its second decade of
existence—and gearing up for big things
in the years to come. Accessories, which
encompasses products from shoe care kits to handbags
and wallets, was founded in 2002, but only recently
stepped into the spotlight, explains Lindsay Campbell,
Managing Director.
“About two and a half years ago, we started getting
serious about the fact that there was a great opportunity
to complete the consumer experience through high-
quality leather goods in our stores to complement our shoe
range,” says Campbell.
The 21-member team of ECCO Accessories has been
responsible for double-digit annual growth over the
past several years. In 2013, the division will also shift from
freelance-driven design
to dedicated in-house
designers. As Campbell
puts it, “We want what
makes our bags work
to be proprietary, so
we’re building up that
competence internally.”
In terms of design,
Campbell and her team
are aligned with their
colleagues in footwear.
“We’re combining our
signature leathers with
the Scandinavian design principles of simplicity and form-
follows-function, and using them to develop the DNA of
our accessories,” she explains.
Lindsay Campbell
ACCESSORIES
Barth
accessories.2.indd 24 3/15/13 2:15 PM
![Page 27: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/27.jpg)
25
GET THE MESSAGE: THE ECCO BOLTON MESSENGER
BAG OFFERS THE IDEAL BLEND OF CASUAL STYLING,
FEATURING RELAXED LEATHER, MINIMAL
SCANDINAVIAN DETAILING AND GRAPHIC EMPHASIS.
INTELLIGENT SOLUTIONS
GRAY MATTERS: THE ECCO
COLLIN SERIES OF SLIP-ONS
AND SNEAKERS ARE PERFECT
FOR CONQUERING URBAN
JUNGLES IN COMFORT AND
UNDERSTATED STYLE.
accessories.2.indd 25 3/15/13 2:15 PM
![Page 28: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/28.jpg)
26
”Functionality appeals to people. It speaks to their multi-organizing, fit-all-your-things-inside needs.”
Austin
accessories.2.indd 26 3/15/13 2:15 PM
![Page 29: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/29.jpg)
27
The team pays keen attention to the fine points of design. “We
think through every detail that can make someone’s life a bit
easier, whether it’s how you organize the bag, the strap length or
the closures. We spend a lot of time exploring different brands,
picking up bags and trying them out. Intelligent solutions—that’s
how we translate comfort.”
IN FOR SPRINGOf ECCO’s new handbag collection this spring, Campbell is most
excited about the Natal—a soft, slouchy sac bag that showcases
the company’s buttery leathers—and the Barra, a small cross-
body bag that’s been a hit globally, and particularly in the U.S.,
where hands-free, on-the-go styles for weekends and shopping are
gaining steam, she notes. She also likes the Belmar, a fresh take on
the long-popular hobo bag featuring rougher, more worn-looking
leather.
Of course, handbags are just part of the story. Men’s belts are a
steady seller, and ECCO plans to add a women’s line in the near
future. The division is also dipping its toes into the fast-changing world
of tech accessories like iPhone and iPad cases for men and women.
Wallets, too, have struck a chord with ECCO fans. “People
are looking to make more of a statement with their wallets in
terms of colors and materials, so that’s been a fun way for us to
create more color and merchandising interest in our stores,” says
Campbell. The top seller is the Belaga, a large continental wallet
that comes in a variety of temptingly bright shades. “It’s been
flying out of our stores everywhere around the world,” she says. “I
think the functionality appeals to people. It speaks to their multi-
organizing, fit-all-your-things-inside needs.”
USER FRIENDLYBeing relative newcomers allows ECCO’s Accessories division to
revitalize its collection seasonally, keeping only about 30 percent
carryover. “When it comes to shoes, ECCO’s 50-year history
means there are customers who are loyal to certain styles, and it’s
a challenge to strike a balance between existing items and new
ones. Every season, we look at what worked well, what didn’t,
where there are gaps and what the trends are,” Campbell says.
Inspiration comes from all corners and from within. “We
collaborate closely with our leather division, because they
perceive color and structure trends earlier. They also know
leathers very well, and this allows us to develop unique leathers
for each season’s collection. Using our leather as the starting
point, we combine fashion trends, market insights and the identity
of our brand to create our collections.”
Among the most important sources of inspiration for the
Accessories team are ECCO fans themselves. “Our consumer is
very much aware of trends but isn’t a slave to them, so we don’t
strive to incorporate every single trend,” says Campbell. “We
spend a lot of time in the market and talking with consumers to
find out how we can be in line with their needs and, hopefully,
how we can surprise them.
“We want to develop a collection that takes into account how
people really use our products,” she concludes.
Belmar
Belaga
accessories.2.indd 27 3/15/13 2:15 PM
![Page 30: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/30.jpg)
28
WALK IN STYLE
ECCO honors the 2013 Walk in Style Award winner at Copenhagen Fashion Week.
FASHION WITH A CAUSE
ECCO BELIEVES IN the future. The
company is passionate about
supporting charity projects that will
make a real difference in the years to
come. That’s why ECCO created the
Walk in Style Award in 2008, presented
every year at the fall fashion show,
held during Copenhagen Fashion
Week (pictured at right).
The Walk in Style Award pays tribute to
remarkable women who are devoting
their time, energy and leadership
to improving the lives of vulnerable
women and children around the world.
Each year, ECCO selects one
remarkable honoree for her
accomplishments and donates 35,000
Euro to the charity of her choice.
“Women and children make up
the majority of the most vulnerable
populations in the world,” says ECCO
CEO and designer Dieter Kasprzak.
“That’s why we have chosen to make
them our priority.”
The 2013 Walk in Style Award
winner is Swedish entrepreneur Julia
Mjörnstedt. Mjörnstedt is a living
example of how to cope with a
life-threatening illness with strength
and dignity—and to channel the
experience into positive change in
the world. She won a battle against
colon cancer in 2007, but the
disease changed her life forever.
She now uses her experience with
the disease to help others through
an organization she founded called
Ung Cancer (Young Cancer), which
assists young cancer patients and
their families. Making the most of her
great communication skills, Mjörnstedt
has shared the details of her own
struggle, making cancer easier to
cope with for many patients and has
crushed numerous myths about the
disease. She has even received royal
recognition from Swedish King Carl
Gustaf for her outstanding leadership
and humanitarian work.
Ung Cancer has four goals. First,
to create a safe meeting place
for young people with cancer.
Second, to make information about
cancer available. Third, to build a
system where all university hospitals
in Sweden have cancer wards
specifically for young adults and
all major cities have aftercare units
to help them adjust afterwards.
Fourth, to raise the general level of
awareness about youth and cancer.
For a list of past Walk in Style award
winners, go to ecco.com/en/events/
walk-in-style/previous-winners.
Julia
Mjörnstedt
runway.indd 28 3/15/13 2:22 PM
![Page 31: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/31.jpg)
ECCO PUTS ITS
BEST FOOT FORWARD
WITH DRAMATIC,
BOUNDARY-PUSHING
CONCEPT SHOE DESIGNS
AT COPENHAGEN
FASHION WEEK.
runway.indd 3 3/15/13 2:23 PM
![Page 32: Ecco: Pure Style from Scandinavia](https://reader031.vdocuments.mx/reader031/viewer/2022020500/568c36c71a28ab02359951e8/html5/thumbnails/32.jpg)
ecco.com
PURE STYLE FROM SCANDINAVIA
runway.indd 4 3/15/13 2:23 PM