Download - EBriks-Twitter Marketing Tactics
Twitter Marketing Tactics
www.ThunderSEO.com @MoniqueTheGeek #smx
USE A TWITTER MANAGEMENT SERVICE
Juggling is difficult.
www.ThunderSEO.com @MoniqueTheGeek #smx
#Hashtags
Topic and
Location
Brand Names
Mentions
Website
Twitter Management Tools – Hootsuite
http://hootsuite.com/
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Favorites
Mentions
Name Variations
Links
Relationships
Twitter Management Tools – TweetDeck
https://web.tweetdeck.com/
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Twitter Management Tools – So Many Options!
COTWEET
SPROUT SOCIAL
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GO BEYOND TWEETS WITH @MENTIONS
News flash: Twitter handles are optional.
www.ThunderSEO.com @MoniqueTheGeek #smx
Smarter Twitter Monitoring – @ Optional
ALL THE TWEETS,
NO @MENTIONS
www.ThunderSEO.com @MoniqueTheGeek #smx
Smarter Twitter Monitoring – More Tools!
TOPSYBACKTWEETS
HOOTSUITE
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FIND THE BEST PEOPLE TO FOLLOW AND ENGAGE WITH
So many Twitter profiles, so little time.
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Social Listening – Find the People Tweeting
TOPSY
TWAZZUPSOCIAL MENTION
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Social Listening – Identify Influencers in Your Space
TWEEPZTWIANGULATE
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Social Listening – Dig a Little Deeper
TWTRLAND
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Social Listening – Find Mutual Relationships
FRIEND OR FOLLOW TWIANGULATE
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USE SHORTENED LINKS WITH UTM PARAMETERS
Track what’s working.
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Better Tracking – Discover What Works
http://blog.bozzuto.com/washin
gton-dc/washington-dc-ne-
se/monroe-street-
market/unwind-and-celebrate-
at-brookland-cafe-near-
monroe-street-market-in-
washington-
dc/?utm_source=twitter&utm_
medium=hootsuite&utm_camp
aign=blogpostmonroest
MENTAL NOTE
www.ThunderSEO.com @MoniqueTheGeek #smx
Better Tracking – Build URL UTMs Quickly
http://gaconfig.com/google-analytics-url-builder/
www.ThunderSEO.com @MoniqueTheGeek #smx
Better Tracking – Analyze Results
http://gaconfig.com/google-analytics-url-builder/
www.ThunderSEO.com @MoniqueTheGeek #smx
PARTICIPATE IN TWITTER CHATS
There’s a chat for that.
www.ThunderSEO.com @MoniqueTheGeek #smx
Twitter Chats – Endless Options
http://bit.ly/achatforthat
MORE ON
THAT LATER!
www.ThunderSEO.com @MoniqueTheGeek #smx
CREATE AND FOLLOW
TWITTER LISTS
Sort through the noise.
www.ThunderSEO.com @MoniqueTheGeek #smx
Twitter Lists – Divide and Conquer
Brewery & Bar
Employees
Tweets About:
• Questions
about large
scale brewing
systems
• Visiting other
local breweries
• Beers on deck
• Collaborations
Homebrewers
Tweets About:
• New recipe
experiments
• Local
homebrew
meet-ups,
events &
contests
• Hops
Craft Beer
Drinkers
Tweets About:
• Extremely rare
beer with
complicated
name
• Latest award-
winning IPA
• Beer festivals
and pairings
www.ThunderSEO.com @MoniqueTheGeek #smx
Twitter Lists – Private and Public
PUBLIC
PRIVATE
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TWEET AT THE RIGHT TIME OF DAY
Make educated decisions about your audience.
www.ThunderSEO.com @MoniqueTheGeek #smx
Smarter Tweeting – Think About Your Audience
FOLLOWER WONK
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Smarter Tweeting – When Do They Tweet?
TWERIOD BUFFER APP
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COLLECT YOUR TWEETS AND SAVE
THEM FOR LATER
Tell a story with your conversations.
www.ThunderSEO.com @MoniqueTheGeek #smx
Collect Your Tweets – Save Them for Later
http://storify.com/
www.ThunderSEO.com @MoniqueTheGeek #smx
MONITOR YOUR TWITTER GROWTH OVER TIME
In order to grow, track where you’ve been.
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Measure Incremental Growth – Practice Patience
http://monitor.wildfireapp.com
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BE REAL
Provide value.
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Humanize Your Brand – Reap the Rewards